Ashley Anewalt Email & Phone Number

Promoted to supervise the Digital Marketing and Engagement Manager; manage the daily interactions and relationships with consultants, serving as point of contact on all projects; represent the Digital Communications team and leadership when needed, forging strong partnerships across the organization and effectively collaborating in departmental and cross-departmental meetings; assist in reviewing digital publications; and work with Director on leading major digital projects.

Promoted to serve as digital marketing lead on marketing projects, campaigns, and opportunities with the Communication Department's marketing team; work with internal and external partners to strategically plan, design, write, execute, and analyze multi-channel digital campaigns that effectively elevate CBF's brand; onboard and supervise interns and other temporary positions; and serve as team lead when the Director is absent or unable.

Eager to learn more about 501(c)(3) organizations and focus my skills on supporting a mission that impacts my local community, I took on a position where I could apply my marketing expertise in a new way. In this role, I ensured revenue and lead generation goals were met by examining the performance of efforts, identifying opportunities, and setting strategic objectives for CBF’s digital fundraising program. I collaborated with internal partners and consultants to conceptualize and execute all multi-channel fundraising and acquisition campaigns. I initiated multiple strategies, best practices, and tactics to increase list hygiene and data integrity to strengthen CBF's email marketing channel and more accurately measure ROI. Using data, I evaluated and reported on the effectiveness of fundraising and acquisition campaigns to determine what methods are most successful, including using detailed analytics and metrics for assessment against internal and external benchmarks.

Promoted to serve as direct supervisor of Marketing Coordinator and act as manager for the strategic marketing of current and acquired accounts, including the ASAE Annual Meeting & Exposition.Awards: 2016 EXCEL Award in Integrated Mixed Media | 2016 ASAE Annual Meeting & Exposition2016 American Inhouse Design Award (strategic direction): DELP Brochure | Graphic Design USA2016 American Inhouse Design Award (strategic direction): 2015 Annual Meeting Mailer | Graphic Design USA2014 EXCEL Award in Event/Convention Brochure category | Association Media & Publishing

Promoted to serve as account marketing manager for the promotion of various ASAE products, services, and programs through strategic campaigns and targeted communications.Awards: 2013 EXCEL Award in E-Newsletter category | Association Media & Publishing

Washington, Dc

Coordinated all aspects of outbound email marketing in support of the digital communication strategy and ensured all electronic communications reflected the organization’s brand standards and properly represented the Alliance Partners.

Organized, strategized, and implemented fundraising efforts to support organizational operations.

Copyediting Certificate

Master Of Science (M.S.), Management: Marketing