Ashley Keller Email & Phone Number

Houston, Tx, Us

Being the woman I needed as a young female professional navigating the stress and challenges of corporate life. I'm helping young professional women find peace and reduce stress through life coaching, personal development, meditation, and innovative solutions tailored to their unique issues.Get started by reading The Serenity Shortcut: The 5-Step Guide to Finding Inner Peace for The Busy, Childfree, WFH Female ProfessionalAvailable now as eBook and Audiobook at SerenityShortcut.com

Chicago, Il, Us

Identify and monitor emerging trends that may present new opportunities for innovationConceptualize and translate research into solution-based recommendations and for new products, features and enhancements, and processesHelp brands identify their existing strengths and opportunities and help them to grow and achieve the goals they are currently not able to reachClients have included: Latitude, OROS Apparel, Biz Credit Talks, Arilay Beauty, Indus River Ventures, Vitalus Health, 1st Presbyterian Church of Houston, Stats Marketing, Chelsea Marketing, Marena Group, ReAthlete, Tern

Fort Mill, Sc, Us

Led innovative initiatives in the paid social space for Bankrate for mortgages and wealth (deposit accounts)Managed media spend of $1M+ monthlyLed Beta project in partnership with Meta to improve upon existing optimization limitations

Seattle, Washington, Us

Managed multi-million-dollar client portfolio including Native Shoes, KEEN Footwear, Saje Wellness, Colorescience, Tailored Brands - Men's Wearhouse, Jos. A. Bank, & Moore'sProvided strategic oversight for client engagements focused on performance marketing within paid social, paid search, and expanding into other digital channelsManaged and coached team of 10 colleagues ranging from entry level associate to senior manager

Houston, Tx, Us

Created and executed marketing and media strategies to achieve client KPIs ranging from DTC conversion to brand/product awareness. Example achievement: implementing innovative carting strategy to increase potential sales 8x the goal set.Became a subject-matter expert on influencer amplification - using influencer content and handles in paid media to achieve brand goalsLead and managed paid social campaigns of $4MM+Led campaigns on the launches of 20+ new products across CPG brandsClients included Procter & Gamble brands such as Olay, HairCode, Pantene, Head & Shoulders, Gillette Venus, Joy, Crest, and others, Amazon, Microsoft.

Houston, Tx, Us

Houston, Texas, Us

Developed and executed digital marketing budgets of over $1 million each including- Nearly $100,000 in Facebook Advertising- Over $400,000 in Google AdvertisingProjects include:- New Website Design including Functionality- Email Marketing- Banner Ad Creation and ImplementationClients included home builders, home developers, furniture stores, veterinarian clinics, vacation rental locations

Houston, Texas, Us

PROJECT MANAGER (May 2015 - April 2016)Developed and executed social media strategies - Increased social revenue by 87% - Increased a Pinterest account’s followers by 329% - Increased a Twitter account's followers by 282%• Created and managed email campaigns - Achieved up to 35% open rate - Achieved click-through-rates more than double the industry standard - Increased average order of purchases from email by 43%• Planned and executed all PPC campaigns• Managed creation of original digital content for FrogDog and clientsincluding articles, blog posts, videos, testimonials, and case studies.• Executed content marketing campaigns - Created a new source of site traffic, revenue, and customerrelationship building through blog - Increased traffic to content by 50%• Other projects include media relations, digital ad creation, videos, analytical reporting, digital media buys, integrated communication plans, competitive analysis, audience analysisPROJECT COORDINATOR (August 2013 - May 2015)Projects where I held a primary role include: - Running clients' social media accounts - Web Analytics - Radio campaign including script, recording, creative, launch, and analysis - Social Media Strategies for Recruiting, Thought-Leadership, and eCommerce - Custom Luxury Packaging - Magazine Advertisements - Digital Advertisements - Analysis and collection of data for media ad campaign - Competitive Analysis - Research - Data mining - Newsletters - Plan, design, and send weekly email blasts - Website editsClients industries have included Healthcare Technology, Golf, Medical Waste Disposal, Retail, and Oil & Gas, Turfgrass I also wrote articles for frog-dog.com and hired contractors

Us

In charge of daily account management of over 150 active service accounts, including elevator service contracts, new business development and product sales, elevator repair and upgrade sales, collections Designed marketing collateral materials to draw in new clientsDeveloped creative solution for customer issues to achieve customer satisfactionAccounts included Fuller Realty Partners, Sam Houston State University, CenterPoint Energy, Cameron International Sold approximately $140,000 in upgrades and repairs in the 4th quarterNegotiated multiple upgrade sales with a competitor's customer with 100% down payment

Salem, Nh, Us

Spearheaded creation of a solution for changing HIPAA law certification, resulting in successfully certifying 40 sales reps within 2 weeks to meet deadlineDesigned 15-module medical sales training program including assessments for all new territory managersCreated and maintained accurate weekly sales result tracking system encompassing over 1500 accounts with progress monitoringOften led imperative business projects from conception to completion

2012 Bachelors, Communication Studies And Business

Education record