Shopper-centric sales strategy leader offering 15+ years of experience driving key brand and channel initiatives in the consumer goods industry. Known as an expert in composing compelling selling stories and using data-driven insights to meet consumer needs. Process-driven, creative, and engaging with a proven progressive career leading motivated teams while combining sales and marketing expertise. Highly praised for entrepreneurial product innovations and building internal and external stakeholder relationships.CAREER HIGHLIGHTS:• Strategic Planning & Execution – Led national commercial strategy for 2 super premium condiments brands worth $52M annually• Product Launches – Commercialized 3 Unilever innovation products in 2021 within 9 months for 2 brands with projections of $1M in annual revenue.• Joint Business Planning – Led joint business planning (JBP) with key trade partners at Albertsons’ largest divisions in NorCal and SoCal totaling $91M in revenue for Unilever’s Foods and Refreshment brand sales.· Sales Leadership – Coached teams to deliver successful product launches that delight retailers and consumers while upskilling in data analytics, storytelling, and target gap planning.