Managing global social media presence of 500k+ audience for SCUBAPRO on Instagram, Facebook, TikTok, and YouTubeDeveloping and implementing social strategy; executing the planning, creation, and execution of social contentto drive growth in Followers, Reach, and Engagements and build connections with existing and potential customersProviding in-depth data analysis and strategic content recommendations to optimize social contentWorking with global influencers to create on-brand social video that supports marketing initiativesDeveloping best practice recommendations based on data-driven analysis and meaningful insights to support cross-channel marketing strategies and initiativesProviding copywriting and editorial support for digital marketing campaigns and consumer communications to ensure accuracy, authenticity, and relevance to outdoor enthusiast consumer baseProviding thought-leadership to inform content development initiatives within brand teams and brand ambassadors

Creating strategic reports for monthly and quarterly social metrics, special projects, sentiment, community outreach, influencers and other business campaigns on an as-needed basisAnalyzing Biltmore social media metrics and comparing with industry standards and updates to make strategic recommendations on paid and organic content creationFostering an external community of influencers to create brand stewards for Biltmore and Biltmore WinesEffectively managing communications across channels, including crisis communications when necessaryTargeting strategic audiences and optimizing content across social channels to maximize engagementProviding exceptional customer services via social media channels, while serving as a liaison between marketing and guest support teams on the estate.

Copywriting for social media channels, emails, blogs, press releases and print collateralManaging paid and organic social media content; responsible for 25% increase in Instagram followingImplementing digital content calendar to strategically plan and execute social media and email marketing

Creating compelling, on-brand social media advertisements that exceed target impressions without using boost budgetManaging the editing and production of custom videos to ensure that all content adheres to Facebook and Instagram branded guidelines Developing creative for multimedia campaigns including print ads, ROS banners, Nativo Sponsored Articles, social media video advertisements and email marketingServing as project manager for Sources magazine, a custom, quarterly business-to-business publication for NAUI WorldwideProducing and executing social media marketing campaigns, specifically Instagram takeovers, Facebook and Instagram advertising and Facebook native video promotionProviding exceptional customer service and ensuring that campaign promotions are executed effectively and on deadline

Personally developing and growing Scuba Diving magazine Instagram (87K+ followers since November 2014)Brainstorming and executing innovative and effective social media campaigns for industry partnersOverseeing every aspect of content development, creation and production for Scuba Diving magazine and The Undersea Journal (an industry-leading, internationally distributed business-to-business publication for the Professional Association of Diving Instructors)Brainstorming, organizing and constantly managing content schedules for 13x special-interest print publications for scuba divers and travel enthusiasts worldwideCreating digital content using Drupal 7 CMS; ensuring that digital publication of print content has title tags, h1 tags and metadata information optimized for search enginesOversee and maintain print, digital and email editorial calendars and ensure all content meets audience's preferences and is executed on deadlineBrainstorming and personally executing content writing for custom projects implemented across online, social media, video and print media outlets

Packaging newscasts for digital publication and embedding latest video updates.Writing and creating digital news content for Local 6 website.

Positions held: copy editor, features editor, news editorBrainstorming, writing and editing news stories and features.Copy editing, fact checking and proofreading all content in biweekly newspaper.Developing, assigning and managing editorial content.Creating digital content and ensuring headlines were optimized for search.

Overseeing all aspects of content creation and production for SPJ award-winning issue of Centric magazine.Managing story development and editing for content and AP style.Ensuring quality and accuracy of magazine content to engage UCF audience.

Overseeing production as interim production manager.Writing and editing content for digital and print channels of Scuba Diving magazine.Creating and updating web content using Drupal CMS.

Creating engaging social media content for Orlando-based leisure publication.Pitching and writing editorial content on events, trends and music in Florida.Assisting photographer and fashion stylists for cover shoots.*Orlando Life was formerly Orlando Home & Leisure magazine.

Assisting editors in copy editing and publication for performance automotive magazines.Writing content for Mustang Monthly magazine.Copy editing stories, reviewing page proofs and assisting in photo selections.