Ashley Pilgrim Email & Phone Number

Atlanta, GA, US

Paris, FR

Leading high-performing, integrated teams for Bath & Body Works, The Home Depot and Optimum.

Paris, FR

• Served as strategic lead driving influence and impact for clients including Constellation Brands, Fiserv, Inspire Brands, The Home Depot, Optimum, P&G, the United Soybean Board and WK Kellogg Co.
• Shaped agency IP, including MSL's Leadership Index: The C-Suite's Guide to Influence, and identified growth opportunities for the corporate reputation practice.
• Recruited, engaged and retained top talent across the agency with direct oversight and responsibility for a reporting line of four.

Paris, FR

• Championed creative storytelling, local media relations and executive visibility for The Home Depot Foundation to increase awareness of its commitment to veterans, disaster relief efforts and the skilled trades.
• Oversaw integrated B2B public relations program for global payments leader Fiserv to elevate thought leadership and product storytelling for three business lines targeting financial institutions and billers.
• Led digital-first executive visibility program for key members of Guardian Life's C-suite to enhance corporate reputation and advance their respective positions as thought leaders within the industry.
• Continued account supervisor responsibilities with increased role in financial management, staffing and new business efforts. Managed three direct reports and led employee engagement initiatives.

Paris, FR

• Developed local media relations strategy and oversaw a team of four in support of The Home Depot Foundation's 2019 Celebration of Service campaign. In a two-month period, the campaign achieved more than 600 million.
• Served as the editorial director for VF Corporation's global intranet and newsroom, overseeing 10 beat writers across Atlanta, New York, Detroit and Milan.
• Led the editorial strategy for HCA Healthcare's quarterly colleague magazine – a critical touch point for communicating and contextualizing the organization's new employee value proposition.
• Led corporate narrative development and ongoing media relations for ANN Inc. to support its charitable initiatives and commitment to women's empowerment.
• Provided PR support for key UPS verticals including facilities, healthcare, retail and small business.

Atlanta, Georgia, US

As a proud member of PRSA Georgia, I joined the Chapter in 2013 and have held roles of increasing scope and responsibility ever since. After co-chairing three committees, I served a two-year term on the board of directors and am currently serving my second two-year as an assembly delegate.

St. Louis, MO, US

• Served as a built-in, creative news bureau for AT&T Business – uncovering compelling storytelling opportunities to garner some of the best and unexpected media coverage. Placement highlights included HuffPost, Reuters.
• Led local awareness campaigns for the Arby's Foundation and The Salvation Army of Metro Atlanta.
• Supported ongoing new business efforts, managed direct reports, co-led the Atlanta office's internship program and championed employee morale initiatives.

St. Louis, MO, US

• Executed local market grassroots activations with AT&T's small business customers for Small Business Saturday 2016 and Mother's Day 2017.
• Led integrated PR program for Gas South – driving earned media coverage and social content centered on community, customer service and corporate culture as messaging priorities.
• Led media relations and executive visibility efforts for Atlanta-based start-up TreeZero.

Atlanta, Georgia, US

• Led all aspects of client service from plan development to implementation for a diverse client base including Brasstown Beef, Guidant Partners, Haven Campus Communities, Independent Distilling, Sharonview Federal.
• Increased local awareness for the opening of Sharonview’s first tech-enhanced branch model in Gaston County, N.C. Coordinated invite-only business event with mayor and local chambers to garner more than 4.3 million.

Atlanta, Georgia, US

• Developed integrated public relations and marketing plans for a diverse client base including Edward Andrews Homes, FATZ, Feld Entertainment, Infinite Energy Center, Pollack Shores and Reynolds Lake Oconee. Served as.
• Managed the media relations and social media efforts for the announcement of America’s first 10 gigabit city, garnering more than 125 million earned media impressions in top-tier national outlets including Fortune, The.
• Planned and executed a “blue carpet” event for Disney On Ice presents Frozen with more than 100 attendees including the Zac Brown Band. Earned media impressions for the Atlanta show surpassed 100 million.
• Coordinated all internal and external communications for Phase 3 and Edward Andrews Homes’ respective corporate rebrands.

Atlanta, Georgia, US

• Focused on strategic public relations and marketing initiatives for B2B technology clients including Cbeyond, Intradiem, Mobility LIVE! and the Technology Association of Georgia.
• Continued account coordinator responsibilities with increased role in project management and daily communication with clients.

Atlanta, Georgia, US

• Partnered directly with the agency’s executive team to lead public relations and marketing initiatives for the firm. Exposed to public relations and marketing plan development for clients and contributed to branding.
• Supported core PR deliverables including award entries, blog posts, bylined articles, case studies, editorial calendar research, media pitching, podcasts, press releases and speaker opportunities.
• Supported core marketing deliverables including content marketing calendars, email marketing campaigns, social media management and website maintenance.

Atlanta, Georgia, US

Wrote pitches and news releases, complied media coverage audits, drafted website updates, and maintained media lists for B2B technology clients. Assisted with business development research, participated in client brainstorms, compiled applications for agency awards, wrote posts for the agency’s blog, and analyzed results of an annual thought leadership.

New York, NY, US

Researched outlets and contacts for coverage opportunities. Compiled and edited media lists. Pitched and secured print, online and broadcast media coverage. Drafted pitches, news releases, media alerts and feature articles. Completed media coverage reports for B2C clients.