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Ashley Pilgrim is an accomplished public relations professional known for her high energy leadership style that motivates teams and drives results. She brings over a decade of experience in "corpsumer" communications, executive visibility, editorial strategy, media relations, digital storytelling and thought leadership.As a vice president at MSL, Ashley leads reputation-building strategies that make companies, brands and leaders more influential. For three years, she collaborated with agency leaders to produce MSL's Leadership Index: The C-Suite's Guide to Influence. In 2022, Ashley won the inaugural MSLoves Award in recognition of her commitment to living out MSL’s values and in 2023, she was appointed the community lead for the Atlanta office.Over the course of her career, Ashley has crafted C-suite communications for a mutual insurance company during a global pandemic, helped a 12-foot skeleton go viral for the world’s largest home improvement retailer, framed the sustainable business strategy for a North American spinoff company, led the editorial strategy for a worldwide apparel and footwear company’s global intranet, and secured a first-ever multi-brand executive visibility engagement for a global restaurant company.With the ability to scale big ideas and complex systems with pace and purpose, Ashley has worked with start-ups and nonprofits as well as global entities and multinational brands. She has supported dozens of Fortune 500 companies, including AT&T, Fiserv, Guardian Life, HCA Healthcare, The Home Depot, Procter & Gamble and UPS.Ashley has a passion for nurturing next-gen talent and enjoys being a guest speaker for university communications departments and PRSSA Chapters. Ashley is currently serving her second two-year term as an assembly delegate for the PRSA Georgia Chapter following her two-year term on the board of directors.In 2019, Ashley was named one of PRSA Georgia's Forty Under 40 Award winners and in 2015, she received the Chapter's Rising Star Award. Other industry accolades include recognition from PR News, PRSA National, PRWeek and Ragan's PR Daily for client campaigns.Ashley graduated magna cum laude from the University of Georgia’s Grady College of Journalism and Mass Communication. The only thing that Ashley loves more than an iced latte and Taylor Swift are her husband and two dogs, Coco and Otis.
Msl (Global)
View- Website:
- india.mslgroup.com/organic
- Employees:
- 69
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Senior Vice PresidentMsl (Global)Atlanta, Ga, Us
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Senior Vice PresidentMsl (Global) Nov 2024 - PresentParis, FrLeading high-performing, integrated teams for Bath & Body Works, The Home Depot and Optimum. -
Vice PresidentMsl (Global) Apr 2021 - Nov 2024Paris, Fr• Served as strategic lead driving influence and impact for clients including Constellation Brands, Fiserv, Inspire Brands, The Home Depot, Optimum, P&G, the United Soybean Board and WK Kellogg Co.• Shaped agency IP, including MSL's Leadership Index: The C-Suite's Guide to Influence, and identified growth opportunities for the corporate reputation practice. • Recruited, engaged and retained top talent across the agency with direct oversight and responsibility for a reporting line of four.
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Senior Account SupervisorMsl (Global) Oct 2019 - Apr 2021Paris, Fr• Championed creative storytelling, local media relations and executive visibility for The Home Depot Foundation to increase awareness of its commitment to veterans, disaster relief efforts and the skilled trades. • Oversaw integrated B2B public relations program for global payments leader Fiserv to elevate thought leadership and product storytelling for three business lines targeting financial institutions and billers.• Led digital-first executive visibility program for key members of Guardian Life's C-suite to enhance corporate reputation and advance their respective positions as thought leaders within the industry. • Continued account supervisor responsibilities with increased role in financial management, staffing and new business efforts. Managed three direct reports and led employee engagement initiatives.
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Account SupervisorMsl (Global) Aug 2018 - Oct 2019Paris, Fr• Developed local media relations strategy and oversaw a team of four in support of The Home Depot Foundation's 2019 Celebration of Service campaign. In a two-month period, the campaign achieved more than 600 million impressions across traditional, digital and social media – successfully reaching 550 local markets through traditional media coverage. The award-winning campaign received a 2020 PRWeek Purpose Award and 2020 PRSA Silver Anvil, in addition to being named a finalist for the 2020 PR News CSR & Nonprofit Awards. • Served as the editorial director for VF Corporation's global intranet and newsroom, overseeing 10 beat writers across Atlanta, New York, Detroit and Milan.• Led the editorial strategy for HCA Healthcare's quarterly colleague magazine – a critical touch point for communicating and contextualizing the organization's new employee value proposition.• Led corporate narrative development and ongoing media relations for ANN Inc. to support its charitable initiatives and commitment to women's empowerment. • Provided PR support for key UPS verticals including facilities, healthcare, retail and small business.
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Assembly DelegatePrsa Georgia Jan 2013 - PresentAtlanta, Georgia, UsAs a proud member of PRSA Georgia, I joined the Chapter in 2013 and have held roles of increasing scope and responsibility ever since. After co-chairing three committees, I served a two-year term on the board of directors and am currently serving my second two-year as an assembly delegate. -
Account SupervisorFleishmanhillard Jun 2017 - Aug 2018St. Louis, Mo, Us• Served as a built-in, creative news bureau for AT&T Business – uncovering compelling storytelling opportunities to garner some of the best and unexpected media coverage. Placement highlights included HuffPost, Reuters and USA Today, in addition to key priority trade outlets. • Led local awareness campaigns for the Arby's Foundation and The Salvation Army of Metro Atlanta.• Supported ongoing new business efforts, managed direct reports, co-led the Atlanta office's internship program and championed employee morale initiatives. -
Senior Account ExecutiveFleishmanhillard Mar 2016 - Jun 2017St. Louis, Mo, Us• Executed local market grassroots activations with AT&T's small business customers for Small Business Saturday 2016 and Mother's Day 2017.• Led integrated PR program for Gas South – driving earned media coverage and social content centered on community, customer service and corporate culture as messaging priorities.• Led media relations and executive visibility efforts for Atlanta-based start-up TreeZero.
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Senior Public Relations ManagerPhase 3 Marketing And Communications Oct 2015 - Mar 2016Atlanta, Georgia, Us• Led all aspects of client service from plan development to implementation for a diverse client base including Brasstown Beef, Guidant Partners, Haven Campus Communities, Independent Distilling, Sharonview Federal Credit Union and Soleil Laurel Canyon. Served as day-to-day contact for all accounts.• Increased local awareness for the opening of Sharonview’s first tech-enhanced branch model in Gaston County, N.C. Coordinated invite-only business event with mayor and local chambers to garner more than 4.3 million impressions in hyper-local outlets. -
Public Relations ManagerPhase 3 Marketing And Communications Dec 2013 - Oct 2015Atlanta, Georgia, Us• Developed integrated public relations and marketing plans for a diverse client base including Edward Andrews Homes, FATZ, Feld Entertainment, Infinite Energy Center, Pollack Shores and Reynolds Lake Oconee. Served as day-to-day contact for all accounts.• Managed the media relations and social media efforts for the announcement of America’s first 10 gigabit city, garnering more than 125 million earned media impressions in top-tier national outlets including Fortune, The Washington Post and WIRED.• Planned and executed a “blue carpet” event for Disney On Ice presents Frozen with more than 100 attendees including the Zac Brown Band. Earned media impressions for the Atlanta show surpassed 100 million.• Coordinated all internal and external communications for Phase 3 and Edward Andrews Homes’ respective corporate rebrands.
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Account SpecialistArketi Group Jul 2013 - Dec 2013Atlanta, Georgia, Us• Focused on strategic public relations and marketing initiatives for B2B technology clients including Cbeyond, Intradiem, Mobility LIVE! and the Technology Association of Georgia.• Continued account coordinator responsibilities with increased role in project management and daily communication with clients. -
Account CoordinatorArketi Group Jan 2012 - Jul 2013Atlanta, Georgia, Us• Partnered directly with the agency’s executive team to lead public relations and marketing initiatives for the firm. Exposed to public relations and marketing plan development for clients and contributed to branding and messaging executions.• Supported core PR deliverables including award entries, blog posts, bylined articles, case studies, editorial calendar research, media pitching, podcasts, press releases and speaker opportunities.• Supported core marketing deliverables including content marketing calendars, email marketing campaigns, social media management and website maintenance.
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Public Relations And Marketing InternArketi Group May 2011 - Aug 2011Atlanta, Georgia, UsWrote pitches and news releases, complied media coverage audits, drafted website updates, and maintained media lists for B2B technology clients. Assisted with business development research, participated in client brainstorms, compiled applications for agency awards, wrote posts for the agency’s blog, and analyzed results of an annual thought leadership survey.
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Public Relations InternWeber Shandwick May 2010 - Aug 2010New York, Ny, UsResearched outlets and contacts for coverage opportunities. Compiled and edited media lists. Pitched and secured print, online and broadcast media coverage. Drafted pitches, news releases, media alerts and feature articles. Completed media coverage reports for B2C clients.
Ashley Pilgrim Skills
Ashley Pilgrim Education Details
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The University Of GeorgiaJournalism; Public Relations
Frequently Asked Questions about Ashley Pilgrim
What company does Ashley Pilgrim work for?
Ashley Pilgrim works for Msl (Global)
What is Ashley Pilgrim's role at the current company?
Ashley Pilgrim's current role is Senior Vice President.
What is Ashley Pilgrim's email address?
Ashley Pilgrim's email address is as****@****ard.com
What is Ashley Pilgrim's direct phone number?
Ashley Pilgrim's direct phone number is +140444*****
What schools did Ashley Pilgrim attend?
Ashley Pilgrim attended The University Of Georgia.
What skills is Ashley Pilgrim known for?
Ashley Pilgrim has skills like Press Releases, Social Media, Public Relations, Media Relations, Blogging, Marketing, Facebook, Event Planning, Public Speaking, Social Media Marketing, Digital Marketing, Event Management.
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