Ashley R. Email & Phone Number

Atlanta, Ga, Us

New York, United States

New York, New York, United States

As a freelance Social Media Marketing Manager, I develop social media and campaign management strategies to strengthen client brands and their online presence. Day-to-day responsibilities include analyzing market-specific processes, creating and editing digital and social content, and analyzing data performance. Lastly, as a Social Media Marketing Manager, I act as a community manager to strengthen public relations.For the last 12 months, I've been administering @skincarediaries_ on Instagram, a page dedicated to discussing skincare matters. Before administering the page, the page had an active following of 3.5K; in five (5) months, I was able to organically build the brand's social media following by 10K+ through hashtags, influencer collaborations, reposting content, and organizing digital concepts.Accomplishments Include:- Drove brand awareness by +200% in three (3) months while also exploring new avenues to strengthen operations, such as implementing influencer marketing, paid global brand partnerships, and Search Engine Optimization strategies across 20+ blog posts.- Organically grew the Instagram page to acquire 18.2K+ followers with users worldwide and 5K+ new mailing list members on the brand's blog; said efforts and recognition resulted in $20K+ worth of partnership deals with leading brands such as Glossier, Caudalie, and Drunk Elephant.

Garden City, New York, United States

During my time at Nordstrom as an Associates Sales Consultant I served as the go-to person for stock and inventory management, financial, and sales matters, including record keeping, and vendor relations/negotiations; I was trusted to lead as a key holder and supervise a sales database worth $10M+; when executing operations I ensured to meet a +95% administration fulfillment rate across KPIs.My day-to-day operations would occasionally change, however, my main responsibilities consisted of managing in-store clients, merchandising, and sales operations to establish consistent and loyal client base. Accomplishments Include:- Developed an influential client book consisting of 100+ loyal monthly clients, 15% more than any other Sales Associate within the branch; generated $1M+ in sales across the handbag and shoe department for Q’3 and Q’4 for 2019.- Coordinated and managed visual merchandising efforts to aid in quarterly revenue generation; appointment by higher management staff to coordinate the visual merchandising of 4+ luxury brands inventory for display; assembled 20+ visual merchandising portfolios to be approved by management and C-Level executives.

New York, New York, United States

When brought on to Kara, I was brought on to grow the brand’s social media presence as it was a newly established brand to an existing market with a $49.35B in yearly revenue; in two (2) years, I was able to aid and witness the brand grow as it’s products were being sought by consumers globally. The brand was able to secure partnership deals with leading retails and consignment shops, including, but not limited to, The Real Real, Nordstrom, and Ssense.com.As a marketing associate, I aided in developing Kara’s digital and social storytelling ideologies through both evergreen and timely campaigns in collaboration with the Brand and Sales team. My efforts resulted in a +60% global brand increase within two (2) months of implementation, which manifested into a fiscal surplus of $105K+ in Q’4 Y’19. By creating multi-media communication plans, I aided in the brand’s ever-growing online social media presence within the luxury realm.Accomplishments Include:- Produced innovative and award-winning influencer and talent campaigns, executing flawlessly from start to finish and within budget; resulted in the manifestation of an ROI of +12% for the first instructed product launch.- Generated brand ambassadorship and pitching stories and worked with the local PR agency to create strong relationships with media, bloggers, and influencers to secure brand affection; resulted in a +25K follower increase on an Instagram, the leading platform focused on promoting products, revenue, and drive consumer engagement.