Ashley Kratschmer Email & Phone Number

Naperville, Illinois, United States

Additional responsibilities now include team management and internal operations.

Naperville, Illinois, United States

Additional responsibilities now include social media creation, management and reporting for all clients, additional management of client accounts, and more content marketing

Naperville, Illinois, United States

• Create, implement, and manage SEO, SEM, PPC, Social Ads, and full campaigns• Compile monthly reporting on analytics and ROI.• Support the delivery of various consulting projects with duties like data-gathering and analysis, print and digital marketing collateral development, and contributing to all phases of project life cycle management.• Conduct market research and reporting on findings.• Support the agency by ensuring projects are outlined and maintained in a project management system.• Performing regular administrative tasks.• Support content development for the PGM brand and its clients.• Help plan events, projects and campaigns.• Help create written reports and presentations.• Help run, monitor and evaluate social media accounts.• Communicate with clients and maintaining good relationships.• Promote media brand visibility — for both PGM and its clients — through strategic advertising, influencer outreach, sponsorship opportunities and press placements.• Develop integrated campaigns that span print and digital mediums, including ad placements, marketing collateral, email communications and press exposure.• Support logistics and communications for events and conferences.

Plainfield, Illinois, United States

- Continued website maintenance on WordPress- Social media content creation, strategy, and management- Reporting social media and Google Analytics performance metrics- Photo and video editing

Hinsdale, Illinois, United States

Music paraprofessional that arranges music for a cappella groups, aids in leading and co-leading rehearsals, and providing voice lessons

Hinsdale, Illinois, United States

• Managed email marketing campaigns in MailChimp by creating copy, choosing images, and creating subject lines and preview texts that effectively reach target audience. Analyzed data and report findings to direct supervisor.• Created various print and digital marketing materials, such as flyers, menus, meal plan guides and review cards. Consistently executed marketing strategies throughout• Headed social media videography efforts by managing video shoots, editing with iMovie, and including branded elements throughout videos• Managed product photography development by taking photos and editing with Adobe Photoshop. Strategized photography best practices that align best with marketing goals.• Assisted in development of website, social platforms, and other accounts to ensure brand consistency and marketing strategy.• Assisted in copywriting for social platforms, email marketing campaigns, website, etc.• Operated digital POS system and order transactions for food/merchandise• Completed daily inventory checks and restocked food/merchandise.• Researched vendor offerings to consolidate wholesale accounts• Managed ordering of inventory, office supplies, and bulk ingredients for kitchen. • Created and sustained B2B relationships with various marketing and wholesale vendors, charities, and the Hinsdale Parks and Recreation Department.• Utilized customer service skills for clients when placing orders, discussing nutritional needs, and/or referring various products and programs

Naperville, Illinois, United States

• Developed a thorough understanding of key audiences and produced goals, deliverables, measurable results and schedules for marketing plans.• Worked with representatives from across the College to strategically develop initiatives, established project timelines and managed projects from initiation to closure. Ensured materials were on-brand.• Maintained project management system across all areas of marketing/communications to track deliverables, project information, vendors, and pricing through production.• Collaborated on projects with writer, designer, social media strategist and digital strategist to execute marketing strategy.• Supported overall marketing/communications efforts with writing, editing and proofreading skills.• Created ad plans as needed researching best media outlets to meet objectives. Reached out to media outlets to obtain pricing and information regarding ad buys. Managed the production and placement of advertising (print, broadcast, social media & online).• Maintained marketing & advertising metrics and provided data for assessing the College's marketing and communication plans.• Worked with on-campus offices to systematize measuring the effectiveness of direct mail, online ads, print, broadcast, newspaper advertising and social media campaigns. • Maintained and updated marketing content and executed marketing strategy across all communication channels (social media, website, print, etc.) to ensure consistent messaging.• Assisted with development of photography and videography strategy and oversee execution. Managed photo and video shoots. Storyboarded videos.• Developed print specifications and maintained quality control.• Managed mailing list selection and strategy for various print publications.• Assisted in monitoring and maintaining the College's graphic identity in all materials.• Worked collaboratively to propose marketing strategies by collecting demographics, competition, pricing and marketing outlets that affect demand.

Schaumburg, Illinois

• Developed brand standards and strategy to communicate consistent brand reputation to B2B and B2C customers• Acted as Social Media Manager for all brands: Facebook, Twitter, Instagram• Created and managed content in content calendar• Created marketing campaigns based on inbound marketing methodology and integrated throughout all digital platforms• Tracked and analyzed data taken from social media / website traffic• Conceptualized, presented, and created Facebook ads• Enhanced website pages’ SEO by using Google Ads Keyword Planner• Planned future email marketing endeavors• Assisted graphic designer by taking photos during shoots. Assisted in editing photography and creating content using Adobe Photoshop and Adobe Illustrator• Planned product photography shoots for use on websites, social media, and print materials that stayed in line with marketing strategies, and communicated those needs to graphic designer• Created packaging components and coordinated packaging requirements for e-commerce customer orders• Assisted in the web design and management of brand websites• Wrote all creative copy for product specs, descriptions, and other digital copy found on social media, websites, etc.• Supported sales team with various marketing materials and data intake sheets for B2B customers• Communicated with B2B, third party companies to support company’s marketing efforts

Bloomington/Normal, Illinois Area

• Created email marketing campaigns to attract new customers, leads, and current customers• Redesigned and updated company website for an easier, enjoyable customer experience• Redefined company mission statement and vision to simplify messages to customers

Bloomington/Normal, Illinois Area

• Planned marketing events to increase donation allowances• Coordinated all aspects of events to strengthen the marketing strategy• Marketed events on multiple platforms to create consistency and brand awareness • Developed new fundraising event to increase profitability

Bloomington/Normal, Illinois Area

• Analyzed office data for research on Student Health Services development • Designed Employee of the Month posters to reflect their hard work and achievements• Verified confidential documents to ensure accuracy• Participated in social committees by organizing employee outings, holiday parties, etc.• Developed/updated documents needed in the office

Lemont, Il

• Brainstormed social media campaigns for Facebook and Instagram platforms• Updated summer spreadsheet to organize student intern data• Submitted travel reimbursements to cover student’s traveling expenditures

Lemont, Il

• Communicated with interns daily to better their experience at Argonne• Maintained charts and spreadsheets to organize student intern data• Aided in the Intern Orientation presentations • Created/Managed Summer Intern emailing list to maximize efficiency

Bachelor Of Science - Bs, Marketing - Integrated Marketing Communications

Activities and Societies: Christian Business Leaders Secondary Dominance A Cappella Lambda Mu Chapter of Sigma Alpha IotaBS in Marketing.

High School