Ashley Kratschmer Email & Phone Number

Naperville, Illinois, United States

Additional responsibilities now include team management and internal operations.

Naperville, Illinois, United States

Additional responsibilities now include social media creation, management and reporting for all clients, additional management of client accounts, and more content marketing

Naperville, Illinois, United States

• Create, implement, and manage SEO, SEM, PPC, Social Ads, and full campaigns
• Compile monthly reporting on analytics and ROI.
• Support the delivery of various consulting projects with duties like data-gathering and analysis, print and digital marketing collateral development, and contributing to all phases of project life cycle management.
• Conduct market research and reporting on findings.
• Support the agency by ensuring projects are outlined and maintained in a project management system.
• Performing regular administrative tasks.

Plainfield, Illinois, United States

- Continued website maintenance on WordPress- Social media content creation, strategy, and management- Reporting social media and Google Analytics performance metrics- Photo and video editing

Hinsdale, Illinois, United States

Music paraprofessional that arranges music for a cappella groups, aids in leading and co-leading rehearsals, and providing voice lessons

Hinsdale, Illinois, United States

• Managed email marketing campaigns in MailChimp by creating copy, choosing images, and creating subject lines and preview texts that effectively reach target audience. Analyzed data and report findings to direct.
• Created various print and digital marketing materials, such as flyers, menus, meal plan guides and review cards. Consistently executed marketing strategies throughout
• Headed social media videography efforts by managing video shoots, editing with iMovie, and including branded elements throughout videos
• Managed product photography development by taking photos and editing with Adobe Photoshop. Strategized photography best practices that align best with marketing goals.
• Assisted in development of website, social platforms, and other accounts to ensure brand consistency and marketing strategy.
• Assisted in copywriting for social platforms, email marketing campaigns, website, etc.

Naperville, Illinois, United States

• Developed a thorough understanding of key audiences and produced goals, deliverables, measurable results and schedules for marketing plans.
• Worked with representatives from across the College to strategically develop initiatives, established project timelines and managed projects from initiation to closure. Ensured materials were on-brand.
• Maintained project management system across all areas of marketing/communications to track deliverables, project information, vendors, and pricing through production.
• Collaborated on projects with writer, designer, social media strategist and digital strategist to execute marketing strategy.
• Supported overall marketing/communications efforts with writing, editing and proofreading skills.
• Created ad plans as needed researching best media outlets to meet objectives. Reached out to media outlets to obtain pricing and information regarding ad buys. Managed the production and placement of advertising.

Schaumburg, Illinois

• Developed brand standards and strategy to communicate consistent brand reputation to B2B and B2C customers
• Acted as Social Media Manager for all brands: Facebook, Twitter, Instagram
• Created and managed content in content calendar
• Created marketing campaigns based on inbound marketing methodology and integrated throughout all digital platforms
• Tracked and analyzed data taken from social media / website traffic
• Conceptualized, presented, and created Facebook ads

Bloomington/Normal, Illinois Area

• Created email marketing campaigns to attract new customers, leads, and current customers
• Redesigned and updated company website for an easier, enjoyable customer experience
• Redefined company mission statement and vision to simplify messages to customers

Bloomington/Normal, Illinois Area

• Planned marketing events to increase donation allowances
• Coordinated all aspects of events to strengthen the marketing strategy
• Marketed events on multiple platforms to create consistency and brand awareness
• Developed new fundraising event to increase profitability

Bloomington/Normal, Illinois Area

• Analyzed office data for research on Student Health Services development
• Designed Employee of the Month posters to reflect their hard work and achievements
• Verified confidential documents to ensure accuracy
• Participated in social committees by organizing employee outings, holiday parties, etc.
• Developed/updated documents needed in the office

Lemont, IL

• Brainstormed social media campaigns for Facebook and Instagram platforms
• Updated summer spreadsheet to organize student intern data
• Submitted travel reimbursements to cover student’s traveling expenditures

Lemont, IL

• Communicated with interns daily to better their experience at Argonne
• Maintained charts and spreadsheets to organize student intern data
• Aided in the Intern Orientation presentations
• Created/Managed Summer Intern emailing list to maximize efficiency

Bachelor Of Science - Bs, Marketing - Integrated Marketing Communications

Activities and Societies: Christian Business Leaders Secondary Dominance A Cappella Lambda Mu Chapter of Sigma Alpha IotaBS in Marketing.

High School