I develop firm-wide digital marketing strategies to increase reach and engagement across eight primary markets and the District of Columbia, representing 925 attorneys. Member of the Columbus Wellness Committee.

-Ensure AP style compliance for firm's website, internal and external newsletters, press releases, and social media.-Manage firm’s external email communications.-Provide ongoing LinkedIn trainings. -Support special projects, such as the creation of the firm's first mobile app.-Oversee the Marketing and Business Development team's internship program.

-Led social media webinar for firm’s attorneys and staff with 90% of participants remaining engaged for the entire presentation.-Implemented daily COVID-19 email and grew distribution list by 26% over a nine-month period.-Launched the firm's inaugural attorney social media advocacy group. This program had a 78% opt-in rate of attorneys invited to participate.-Served on the culture team of the firm's Modern Workforce Task Force. Assisted in the development of a firm-wide survey.

In this role, I managed client programs in their entirety - from investigative to data collection, analysis, reporting, and deployment.- Oversaw complex global research programs that spanned across up to 140 countries. Research recommendations guided international expansion strategies which for one client led to the majority of growth being outside of the US, especially in emerging markets like India and China. - Managed concept testing and menu strategy for one of the company's highest revenue clients (a national restaurant chain) and consistently over-delivered on quick turn projects by creating processes and efficiencies.- Conducted due diligence research in partnership with private equity firms to assess acquisition risk. Diligence research has led to successful multi-million-dollar acquisitions. - Trusted subject-matter expert on research best practices for client management teams and Boards of Directors. Worked with vendors and internal team to ensure best practices were consistently followed.- Contributed to LRC’s marketing strategy by facilitating implementation of content calendar and by generating thought leadership in the form of blogs, videos, and infographics. Content consistently performed above average LRC marketing metrics.

-Ensured that social media marketing for more than 200 properties aligned with corporate standards.-Provided feedback to mall marketing managers to improve overall content quality.-Utilized Social Studio to manage the content calendars for Facebook and Twitter.

-Evaluated current processes and researched new systems to implement in order improve the efficiency of the email campaign creation process.-Created a Google site to improve the turnaround time for email creation from 5-6 weeks to 1-2 weeks. This process saved $3000-$5000 per unique email that was sent out.-Content creation for social media platforms including Facebook, Instagram, and Pinterest, as well as the Miracle-Gro website.-Oversaw development of weekly email newsletters.

-Created a custom 360 leadership evaluation with strategic open-ended questions to meet client needs-Built new client program by developing intellectual content.-Facilitated hiring, onboarding and training of Membership Development Coordinator. Managed postings, reviewed applications, corresponded with over 85 candidates, scheduled interviews.

-Planned educational and nonprofit events that reached the highest average program scores of 9.1 out of 10.-Trained full-time successor to work independently in two weeks’ time.

-Developed executive business coaching experience through client support and communication.-Updated 90-day strategic business planning process. Assisted clients with their business plans and goals as a course facilitator during paid workshops.-Prepared marketing materials including PowerPoint presentations for workshops and events.

-Worked with children ages 4-6, and created lesson plans that tailored to the specific skill levels.-Substitute teacher for Ballet/Tap class utilizing 16 years of dance experience, skills and leadership.

-Improved and updated organizational systems with the latest information and resources.-Assisted Interior Designers in working with clients as well as doing preparation and staging.

-Researched existing personnel evaluation systems. Developed new comprehensive system with goal setting, constructive and developmental competencies, and aligned values and behaviors.-Developed new 6 factor profit model to assist client’s profit strategy with a model that integrated multiple lead dimension profit growth strategies.-Updated social media forums and websites to boost search engine optimization and web conversion.