Marketing Program Analyst
CurrentMember Flyers:• Created and managed templates for members' flyers on a weekly and/or monthly basis.• Requested and organized photos for inclusion in the flyers.• Maintained an up-to-date photo database for easy access.• Collaborated with the sales team to gather and maintain necessary data.• Assisted the sales team in creating sales sheets, promotions, and minor holiday offerings.Brand Creation:• Crafted a compelling and distinctive brand identity that resonates with the target audience, reflecting their needs and preferences.• Used brand guidelines and resources to assist members in understanding and implementing the brand consistently across all touchpoints.• Conducted interactive workshops and training sessions to onboard members and ensure a deep understanding of the brand's values and messaging.• Offered personalized support to address individual members' needs and align the brand with their specific requirements.• Continuously gathered feedback and insights from members to refine the brand and enhance its relevance and impact.New Marketing Initiatives:• Collaborated closely with the sales team to develop innovative marketing strategies.• Identified and implemented initiatives aimed at increasing new business opportunities.On-Line Proprietary Quoting System:• Ensured the smooth functioning of the on-line quoting system.• Conducted training sessions for existing and new staff members on system usage.• Trained vendors on how to use the system efficiently.• Produced themed catalogs from the database to showcase products effectively.• Collaborated with the sales team to create new catalogs.• Coordinated with programmers to implement updates and improvements to the program.