Ashley Castro Email & Phone Number

Sausalito, Ca, Us

San Francisco, California, Us

The mission of MCSFC is to unlock youth potential in a challenging and supportive soccer community; to empower youth to achieve their dreams; to support and inspire greatness in every child. With the objective to further the development of youth soccer players in Marin City, Sausalito, and Marin County and to advance, promote and administer the game of soccer among youth without regard to race, gender, or economic advantage.

Managing multiple priorities with competing timelinesWork well under pressure Creative problem solver Expert Multi-TaskerAbility to Learn New Skills

Clients include: Intel, Salesforce, Microsoft, TE ConnectivitySalesforce Business lead responsible for portfolio management, nurturing long-term Client relationships, team development, and negotiating statements of work across multi-faceted projects. Manage a cross-functional team driving campaign development, visual design, web experiences and digital production across the orgAgency partner with Social and Content Marketing teams leading social media marketing strategy In Q4 ‘20, lead the Retail Holiday brand awareness and thought-leadership campaign including: - Ideation and design of multiple visual dashboards using real-time shopper data - Campaign design language - UI/X for web experiences including first-ever integration of Tableau Dashboards onto site - Email nurture campaigns - Demand-gen digital/social assets

Intel Responsible for the leadership and management of Agency’s key accounts with regular presentations to C-Level ClientsGlobal business lead across brand, personal computing and partnershipsOversaw wide range of marketing efforts including full-funnel advertising, content development, partnerships, sponsorships, and celebrity talent Led long-standing national advertising campaigns featuring Jim Parsons and LeBron James Agency partner on all-things advertising and content in support of Intel’s worldwide partnership with the International Olympics Committee at the 2018 Pyeongchang Winter Games. - Creating short films of 4 Olympians and filming VR experiences- Award-winning Campaign: 4 Cannes Lions, 4 Clios, 4 One Shows, 1 Andy, and 2 D&AD AwardsMICROSOFTLed Strategic Brand Partner Collaborations with Microsoft Store Team to create bespoke in-store experiences Managed end-to-end process from strategy, ideation, execution through T&Cs and final production Coordinated with cross-functional team including Merch, Community, Experiences, Awareness on traffic driving activations

New York, Ny, Us

Participated in the 2020 Effie Awards United States Round One Jury

San Francisco, California, Us

Independently manage multi-million dollar accounts as AOR; leading strategic development and creative implementation of fully integrated marketing, across all channels: traditional, digital and emerging mediaChief integrator & collaborator across multiple client/agency cross-functional teamsResponsible for end-to-end creative process and driving global roll-out for clients such as Adobe, Mattel (Games & Licensed Girls & Boys) & Reebok (Classics Lifestyle & Basketball)Drive organic account growth & profitability; grew CPG account 205% YOY from social AOR to lead brand agency; maintained positive full-year margins across all accountDevelop yearly staffing plans, manage budgets for profitability, and negotiate agency retainerEffectively motivate, lead & train teams to maximize shared objectivesClients Include: Adobe, IGNITE National, 1-800 Contacts, Takis, Ad Council + Keep America Beautiful, Guitar Center, Intel, Mattel, Reebok, Phoenix Lectures, San Francisco Film Society

San Francisco, California, Us

Clients included: University of Phoenix

New York, Ny, Us

Our first ever TEDxEmbarcadero was held on March 2011 and the theme was “Innovation Worth Spreading”. We were lucky enough to have a dynamic group of speakers that took on the topic of innovation from a variety of perspectives. From how to disrupt yourself to letting go of your ideas the attendees were exposed to a wonderful diversity of thought. We wanted to put this event together because we are passionate about innovation, we know that it is global and we wanted to take the innovation conversation beyond the purely scientific and technical realms.

New York, New York, Us

Clients included: Wal-mart (Great Value Brand), Partnership for a Drug-Free America & the Office of Drug Control Policy (Anti-Meth), SanDisk, Pinnacle Food (Vlasic Pickle, Mrs. Paul's/Van De Kamp, and Hungry-Man), Fosters Wine Group, Ad Council and Patent & Trade Office (inventnow.org)Integral part of new Client transition team overseeing consumer brand development of Walmart's private labelbusiness including strategic and creative development of mass communications plan, website, in-store andassociates engagement effortsOversaw creative development, adaptation and implementation of SanDisk's $10MM global integrated brandcampaign consisting of print, radio, online and OOH translated across EMEA and IndiaManage all aspects of the Anti-Methamphetamines campaign for the Office of National DrugHandled all aspects of account relations, both internal and external, for Pinnacle Food brands to build awareness,defend leadership position and generate sales

New York, Ny, Us

Clients included: DIRECTV and Campbell's Soup (Icon brands & Innovations)

Atlanta, Georgia, Us

Client included: Cingular Wireless (now AT&T)

B.S. In Business, Marketing

Education record