Ashley Eldridge Email & Phone Number

Boston, Ma, Us

Austin, Texas, Us

Direct and manage a creative team and project managers, overseeing the successful delivery of over 35 monthly design projects for pharma and biotech clients. Lead the development of brand strategy, ad campaigns, educational toolkits and digital production to support clinical trial education and recruitment for patients and healthcare professionals. Improved the efficiency and scalability of the client website operations team resulting in a 30% reduction in project timelines. Implemented new workflows, enhanced project tracking, upgraded web tools/systems, and oversaw the hiring of key resources.Partnered with leadership teams to plan global expansion strategies, driving successful project implementation in over 20 new countries. Developed tailored design and marketing strategies that catered to the cultural nuances of each market.Implemented recurring strategy meetings with business development and operations teams to discover new business models, service expansion and partnership opportunities.Developed new design-driven sales enablement tools including proposal and budget templates, a creative lookbook portfolio, and redefined department services resulting in a 46% surge in the sales conversion rate.Conduct analysis of our client's pipeline of therapies, study protocols, patient populations, and indications to identify potential recruitment challenges, and develop effective and strategic marketing programs.Perform competitor analysis to ensure that our creative and marketing strategies remain cutting edge, and are focused on the needs of our clients and end customers.Successfully reorganized team structures, consolidated platforms, managed brand assets during the company’s acquisition and transition from ClinEdge to Elligo Health Research.

Quincy, Ma, Us

Led all creative direction for advertising, marketing campaigns, and brand strategy for clients in the pharmaceutical and biotechnology industries, as well as clinical trials.Managed cross-functional teams, including vendor partners, to execute creative assets on budget for over 40 global biotech and pharma clients.Collaborated closely with cross-functional teams, including Marketing, Operations, Compliance, and Technology, to prioritize and define critical ongoing projects such as GDPR/HIPAA compliance, global service expansion, scalability, and client retention.Led two company rebrand initiatives, creating marketing and communications plans to maintain the organization's mission and vision to internal and external stakeholders.Assisted with strategy development for new business by consulting on project budgets, vendor partners, creative project proposals, and team resourcing.Collaborated with sales, operations, and marketing directors on efforts to improve efficiency and growth of the company and its pipeline of patient service offerings.Served on the management team to contribute to company leadership decisions including the development of joint ventures, affiliations, and unique partnership arrangements to increase business visibility.Assisted leadership with preparations for a merger/acquisition, including due diligence and integration planning, resulting in a successful transition for the companies and my departmentʼs employees.

Quincy, Ma, Us

Project manage and execute marketing and design projects for 20-30 clients in the Pharmaceutical and Clinical Research industry. Work with a marketing team to lead and delegate tasks as well as collaborate to create advertising campaigns utilizing online (newsletters, adwords, landing pages, social media, web) and traditional (TV, radio, print) marketing tactics.Maintain internal company brand management, marketing and online presence. Prepare and manage budgets and printing processes. Track advertising campaigns and analyze analytics. Design, develop and manage client websites.Assist in the planning of company events and conferences to enhance marketing efforts and exposure.

Westborough, Massachusetts, Us

Conceptualize, design and produce projects for 15-20 clients in a variety of industries Created logo identities, marketing and advertising materials, website concepts, designs for print and production, updated SEO and social media for client accounts, executed multimedia projects such as teaser videos and animations.

El Segundo, California, Us

Collaborated with the visual team to configure creative displays for best sales results and customer efficiency. Also performed visual design tasks involved in launching two new product lines and seasonal promotions.