Optimized AIESEC in Hong Kong's website using SEO, Wordpress & Figma, leading to the organization's digital growth in website impressions & views by more than 50% in 2023.

Led a dynamic team in devising innovative marketing campaigns across multiple physical & digital channels, greatly boosting the organization's visibility & impressions by 30% overall.Designed engaging educational & motivational workshops in AIESEC conferences, driving positive event reviews from 150+ university students in Hong Kong.

Spearheaded a sub-team overseeing AIESEC's promotional content, collaborated closely with department heads to ensure the delivery of materials, and formulated strategic marketing timelines which drove successful AIESEC campaigns in HKBU.

Actively promoted AIESEC's exchange programs, resulting in an overall increase of brand impressions, crafted promotional materials to boost awareness of global volunteering opportunities, and collaborated with Outlier 2022's Marketing team to develop digital and physical marketing assets.

Led global activities in HKBU, showcased Hong Kong & HKBU's unique culture to incoming students in tours, and organized diverse events to foster cross-cultural connections as a key student representative of the International Office.

Delivered dynamic activities for toddlers and children, incorporating various techniques (e.g. drama, music, dance, and storytelling etc.), to help children develop their English language skills.

Amplified Toastmasters' brand presence and events in HKBU through social media & event networking. By driving public relations, I have successfully ran & hosted credit-bearing workshops with fellow partners.

Assisted in setting up the gallery spaces to enhance visitor hospitality & relations.Attended more than 100 on-site event visitors during the event’s duration, communicating engaging & informative details of the exhibition and the artworks.

Implemented immersive English learning sessions to young children in Hong Kong, utilizing musical theatre and drama performances to make the educational experience lively and effective.