Ashley Griffin Email & Phone Number

Kansas City, Missouri Area

Kansas City, Missouri Area

• Assist in ongoing development of integrated social media strategies and plans to grow audience based on key demographics and personas.• Generate content ideas, identify content needs and develop content.• Coordinate efforts among team members from various departments who support content needs and visuals for our social media platforms.• Responsible for project management of social media efforts supported by cross-functional teams.• Handle the day-to-day execution of social media efforts across various platforms including Facebook, Twitter, Instagram, YouTube etc.• Create conversations and respond to news events that affect Unbound families and stakeholders• Recommend, develop and implement social media policies and guidelines.• Respond to comments, concerns and questions from Unbound social media followers with assistance and input from applicable departmental staff.• Develop, review and present social analytics and reporting on a weekly basis with the ability to draw meaningful insights and make recommendations.• Research and stay current with all social media trends and integrate any new platforms or technologies as they become available.• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple channels.• Travel as needed to support activities, attend conventions or perform other duties related to this role.

Leawood, Ks

• Executed social media strategy ensuring all outreach was timely, relevant and on brand• Proactively pushed approved communications onto social media platforms• Collaborated with cross-functional teams to understand company initiatives and incorporate into social media strategy • Actively monitored all social media outlets and handled inquiries as required • Maintained social media analytics and provided insight to VP of Marketing on ways to increase engagement with our audiences • Created/edited content for postings on a daily basis • Communicated best in class social media practices enterprise-wide • Worked closely with Public Relations firm to ensure posts are on-target with PR efforts • Set strategy for daily content and collaborate with design team on development • Collaborated with public relations, internal internet advertising, and other cross-functional teams to coordinate and implement social media marketing projects • Leveraged existing content assets and tailor for social channels • Mastered and stayed true to the method brand voice in all communication • Worked with compliance and compliance monitoring tools for accurate postings and archiving of posts company-wide

Lenexa, Ks

• Created, launched, and monitored content for four social media channels for one of PlattForm’s top clients• Recommend and executed 20 monthly projects/strategies to increase SEO and other on- and off- page optimizations• Communicated with clients daily, provide reporting updates on progress to attain monthly traffic and inquiry goals

Lenexa, Ks

• Planned and wrote original content for kchomes365.com to increase market awareness• Promoted and managed content distribution on social media platforms (Facebook, Twitter, LinkedIn, Google+, Pinterest)• Performed market intelligence research; contact clients, collect feedback and boost online presence through reviews

Bilbao Area, Spain

• Led interactive lessons for 200+ ESL students (12-29 years old) during winter and spring semesters• Planned a variety of classes including ESL Journalism, American Culture and Conversational Techniques

Lenexa, Ks

• Wrote, edited 500 to 2,000-word features packed with web referral links and QR codes• Marketed content across all platforms—e-newsletters, social media, iPad app and so on• Contributed interactive content and design strategies for ~25 issues of the dvm360 iPad app• Compiled e-newsletters with clickable subject lines and stories• Served as liaison at Central Veterinary Conference in Kansas City, San Diego and Washington, D.C.• Organized veterinary hospital design competition—promote contest, sort and prep entries for judges• Created and managed daily Facebook and Twitter content designed to engage more than 8,000 followers• Wrote web daily articles and industry trend updates

London, United Kingdom

• Compiled conversational center spreads on London tourist destinations• Rewrote weekly ads, changing the hook but keeping the content constant

Olathe, Ks

• Reported four features per month to Johnson County Neighborhood News, including three cover stories• Filmed and edited multimedia clips to enhance stories

Bachelor Of Science, Journalism

Activities and Societies: The Jayplay Magazine, The University Daily Kansas Newspaper

Education record