Ashley Murphy Birdsall, Mba Email & Phone Number

Long Beach, California, United States

Floor Coverings International is one of the largest flooring companies in North America and is best in class for quality and service.We are local, family- owned and woman-led with over 4.9/5 stars for customer service. We bring the flooring showroom to the customer with over 3,000 flooring samples and provide a full service experience from product selection through to installation.

Independent consultant working with various start-up organizations on business development and growth strategies.

Worked alongside Co-Founders and CEO to develop and implement sustainable business development and go-to-market strategies for promising SaaS startup in the real estate industry.*Company shut down due to Covid-related challenges in May 2021*

Greater Los Angeles Area

Promoted from Business Development Manager to manage the business development team responsible for $2.6M annual Heart-Check food certification program revenue. - Led the team to increase new revenue by 40% and new license count by 167% over previous fiscal year - Developed strategy for, and facilitated exponential growth across, 6 new revenue channels - Selected to inaugural Integrated Programs & Asset Development (IPAD) Leadership Academy Class of 2019

National Center

Business development and account management for all Tier 1 accounts nationwide across the Heart-Check Food and Recipe Certification Programs. • Team exceeded our "excellent" revenue goal - something that hadn't happened in the Program in the previous 7 years• Grew new product license count by 70% over the previous fiscal year • Wrote and implemented business development team strategic plan

Greater Los Angeles Area

Led the corporate development division responsible for 5 distinct programs with a collective $1.2M goal. Independently responsible for maximizing local implementation of multiple million-dollar national Make-A-Wish campaigns as well as initiating and maintaining strategic partnerships with LA-based corporations. • Successfully executed the 7th Annual Walk For Wishes event with a 26% increase in net profit over the previous fiscal year’s event within 3 months of being hired • Reconstructed and implemented strategic plan of entire division• Grew Corporate Development team by 60% in 9 months

Responsible for cultivating and managing strategic, large-scale revenue opportunities for the AHA’s Emergency Cardiovascular Care (ECC) eLearning platform within healthcare, public safety, government, and Fortune 500 markets across the western and mid-western US (26 states). Served as the internal eLearning consultant for fifteen sales territories.• Increased territory's top-line revenue by 140% during 2012-2013 fiscal year• Created and led corporate marketing special projects team tasked with developing marketing strategy and collateral for corporate market penetration• Responsible for assisting in the implementation of the HeartQuarters and eLearning Content Solutions strategic plan

Recruited by the CEO to direct business development, marketing and client relations efforts on a corporate level. Identified business opportunities and created/executed appropriate corresponding strategies for implementation. Staffed, led and managed internal cross-functional teams for special strategic projects, as well as developed and executed marketing strategies for products at various stages of lifecycle (newly launched to legacy products). Initiated and achieved large-scale domestic and international business partnerships, including contract negotiations for new business. Served as effective communication channel between existing clients and executive Transplant Connect team. • Initiated executive level meetings and participated in business discussions including contract negotiations with international CEOs and government health care officials in Australia, Canada, Germany, and India regarding the sale and use of Transplant Connect’s iTransplant Enterprise System across their respective countries. These meetings should result in over $1,000,000 in new business.• Responsible for corporate marketing strategy and budget totaling $250,000.• Created and implemented corporate marketing strategy for the launch of the iTransplantSM Eye Bank Enterprise System.

Greater Los Angeles Area

Transferred to DePuy from DePuy Mitek on a part-time basis while attaining my MBA degree full-time. • Organized and managed the promotion of patient education as it relates to joint replacement surgery.• Assisted orthopedic surgeons and hospitals in strategic marketing of joint replacement surgery and DePuy products.

Greater Seattle Area

Hired by DePuy Mitek following completion of my internship with DePuy to work in field sales, management, and consultation of a new visco-supplement injection across eight sales territories in the Northwest. As I grew the business, my territory was narrowed to four territories in Washington state and four additional specialists were hired to assist in maintaining the new business. When I left, two specialists were hired to fill my position.• Mine was the first territory in the nation to achieve $1 million in sales. • Elected speaker and trainer at worldwide training meeting (03/2007). • Named Official Field Sales Trainer for DePuy Mitek.• Selected as a participant in nationwide Direct To Consumer pilot marketing campaign.• Appointed Safe Fleet Coordinator (06/2007-02/2008).

Responsible for evaluating startup organizations' business plans and advising IC executives on potential social investments in the health/wellness industry

In addition to consulting with NextAid on supporting and enhancing their impact on microenterprises throughout Africa, I helped the organization develop an infrastructure for membership and corporate outreach that can be utilized as the organization grows past its "incubation" period with an African social investment firm. I also researched various industries that may be interested in partnering with NextAid in the future and created a marketing plan for outreach to these organizations. Along these lines, I assisted with outreach to those companies associated with the World Cup 2010 as NextAid will be an affiliate to the games.

Mba, Entrepreneurship Management

Activities and Societies: Co-President - Challenge for Charity, Project Manager for Social Impact - Net Impact, Program Founder and Head.

Ba, Business

Activities and Societies: Lifetime Member - Alpha Kappa Psi, Founding Member - Huskies Dance Team