Ashley Blakely Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

• Providing contract digital marketing services to organizations such as Salesforce, InVision App Inc, Tropical Smoothie Cafe, Yelp, and Reputation Capital Media Agency.Sr. Marketing Campaign Manager | Salesforce |.
• Responsible for implementing organic and paid social media campaigns across multiple platforms including Facebook, Twitter, YouTube and LinkedIn for 12 B2B HR accounts.
• Lead the development of scalable and repeatable processes for all aspects of social media operations, from multichannel strategy development to content mapping to ongoing execution, reporting and optimization.B2B.

• I help businesses create modern branded gifts to retain clients and support their employees.
• I help individuals connect with one another through customized gifts that are packed with ZEAL!

New York, NY, US

London, England, GB

• Managed engagement, product marketing & event planning for this B2B eCommerce AgTech/foodservice start-up.
• Ideated,​ ​planned,​ ​and​ ​executed ​events​ ​for​ the Farm’d Community including a launch party, farm tours, dinner parties, and VIP customer events, which averaged a 100% satisfaction rate of attendees surveyed.
• Developed and executed the organization's social media strategy, including managing social content, social listening, and direct response daily. Social efforts led to an average of 78% growth and 22% engagement rate.
• Managed email marketing program through Mailchimp and Intercom. Curated content for company events and announcements, weekly advertising content, specials and promotions, and monthly newsletters. Email distribution.
• Analyzed user behavior and worked with our sales team to generate user profiles and operationalize a data-driven customer engagement strategy, grow and retain customers, and to drive profitable growth.
• Produced and managed all marketing collateral including infographics, promotional material, brand videos, and web and social media graphics for sales and community.

San Bruno, CA, US

• Responsible for facilitating the growth of content creators at scale through YouTube’s Creator Community.
• Proactively developed strategies and solutions to close gaps in our program, increase efficiency and create a cohesive work stream for more than 10 communities globally, serving more than 80K creators in North America.
• Consistently met with senior leaders to provided insights, business intelligence, and subject matter expertise to maintain buy-in for the Creator Community and to gather support for new program strategies.
• Built and maintained analytics reports using SQL and XML to deliver success metrics weekly to key stakeholders and cross functional teams, resulting in product fixes, feature implementation, and informed business.
• Laterally mentored and trained more than 15 community managers globally, across APAC & EMEA
• Plan, promoted, and executed more than a dozen in-person events and livestreams, training more than 100 creators per in-person event and averaging 3K live viewers per stream, 3% channel growth and 95% satisfaction.

Bentonville, Arkansas, US

• Designed, launched, and managed Walmart’s internal digital enterprise community, Walmart Listens.
• Collected, analyzed, and extracted insights from associates through in-depth investigation from multiple sources including the enterprise community, surveys, and in-person focus groups.
• Grew the digital community to the cap of 5,000 associates within one month. Averaged 46% participation rate and 85% satisfaction rating for community activities.
• Successfully consulted international teams for the launch and execution of similar communities and managed relationships with external agencies.
• Delivered data insights monthly to SVPs and other stakeholders to inform business decisions.

Dallas, TX, US

• Platform evangelist that developed strategies for internal communication, engagement & marketing:
• Evolved the digital experience across internal platforms through market research and competitive analysis to drive data-driven strategic planning and execution.
• Authored posts and managed executive communication in the community.
• Ideated and executed MarCom strategy to increase employee engagement and collaboration. Engagement increased approximately 67% QoQ.
• Managed platform analytics and user feedback to delivered insights to key stakeholders.

• Founder of a boutique Public Relations & Social Media agency, providing services to SMBs:
• Managed the accounts of B2C SMBs looking to build their digital presence and grow their business in a variety of fields including entertainment, media, fashion e-commerce, technology and tourism.
• Directly managed a team of 5 associates and worked with external agencies to execute strategy.
• Executed events including red carpet movie premiers and launch parties.
• Managed the day-to-day postings, engagement and monthly analytics across social properties. Platforms maintained included: Facebook, Twitter, LinkedIn, Pinterest, YouTube and Instagram.
• Utilize owned, earned, and paid media to increase brand awareness and generate leads for clients, resulting in an average of 57% increase in sales and 485% increase in brand awareness monthly.

Mountain View, CA, US

• Responsible for building a community in Atlanta for Google+ Local and Zagat through the creation and execution of events, influencer engagement, and social media management:
• Managed a 22K budget and matched or exceeded quarterly metrics using 50% of said budget.
• Created and executed a strategic plan to increase brand awareness in the local community by 3.5% quarterly (16K new users).
• Exceeded quarterly KPIs by 42% by engaging the local community through contest and events.
• Courted 17 local influencers including Grammy award winning artists and digital influencers.

Dallas, TX, US

• Managed the day-to-day postings, social campaigns, social response, and analytics across social properties: Facebook, Twitter, YouTube, LinkedIn, and Networking Exchange Blog.
• Published more than 600 blog posts and 400 status updates to LinkedIn.
• The Networking Exchange Blog posts contributed to approximately 900 leads, 17K organic searches, and 3K social shares per month. LinkedIn messages led to more than 23K impressions and 42 clicks per status update.
• Transformed organization SMEs content into consumer facing blog posts, which also included managing editorial calendar, SEO, and publishing for all content.
• Worked with various organizations within the company to ideate and compile social content.

Norcross, GA, US

• Managed approximately 33 accounts of multifamily properties
• Designed and executed communications strategy for social campaigns
• Wrote, monitored, and edited content for more than 4K blog posts and 24K Twitter and Facebook messages.
• Implemented the latest SEO tactics for each blog post.
• Social media posts led to double-digit leads monthly for apartment communities across North America, averaging to more than 150 leads monthly for account serviced.
• Resolved customer concerns by managed billing issues and technical issues.

Norcross, GA, US

• Handled all aspects of investor and media relations including coordinating events and responding to shareholders inquires for LIGATT a cyber security company and SPOOFEM a spy technology company.
• Maintained communication externally through writing, editing, and disseminating press releases.
• Developed campaigns, maintained social media, and consistently pitched local and national media outlets.
• Garnered press coverage with the Associated Press, CNN Money, Crème magazine, and The CW.

• Planned and promoted advertising campaigns for the collegiate collections products and competitions.
• Secured media coverage for representatives, competitions, and products in WCTV, Palm Beach Post, etc.

Tallahassee, Florida, US

• Produced and published newsletters, annual reports, articles and brochures for the department.
• Performed basic administrative/clerical duties.

• Created and maintained social media for the Florida Classic, a football game watched by over 70,000 people annually.
• Supervised a team of 56 associates.
• Directed and coordinated the launch of Victoria’s Secret PINK Pop-Up store, press conference, and clothing drive that attracted more than 5,000 students. The store launch led to more than $12,000 in new revenue and.
• Garnered media attention from over a dozen media outlets including; The Famuan, Black Enterprise, WCTV, Blackamericaweb.com, etc…

Washington, DC, US

• Responsible for pitching political platforms to the media, which resulted in national coverage.
• Responsible for writing press releases and letters to the editors.
• Updated Media List.
• Analyzed and organized media content for clients. Disseminated client news clippings daily.