Ashley Wheeler Email and Phone Number

As Director of Product at QA LTD, I lead three cross-functional product teams to deliver innovative, data-driven, and customer-focused products, driving both user satisfaction and business growth.Key Responsibilities & Achievements:- Product Strategy & Vision: Developed and executed product roadmaps aligned with business goals, driving customer engagement and growth.- Cross-Functional Leadership: Led product squads using Agile methodologies, ensuring seamless collaboration between Product Managers, engineers, and designers.- Revenue Retention & Growth: Increased annual recurring revenue through third-party SaaS integrations and platform optimisations.- Customer Experience & Feedback Loop: Integrated customer feedback into product development, leading continuous improvement of the product areas under my division.- Stakeholder Management & Communication: Provided regular updates on KPIs, product vision, and strategy to C-level executives and cross-functional teams.- Data-Driven Decision Making: Used data, both qualitative and quantitative guide and prioritize features and refine product roadmaps.- Partnerships & Vendor Management: Managed third-party relationships and led contract negotiations to enhance product offerings.- Agile Product Development: Guided teams through the full product lifecycle using Agile, Scrum, and Lean methodologies.

At Cloud Academy we enable Enterprises customers to up-skill their talent to achieve future-proof tech skill readiness, through our hands-on blended learning and deep skills analytics.I am managing two development streams.1. Enterprise DivisionManaging and improving our platform to enable enterprise customers to base line, develop and validate their organisations tech talent. Responsibilities:* Product vision for the Enterprise platform * Working closely with Enterprise customers to tailor the platform to their needs* Assisting sales teams in creating bespoke solutions for enterprise customers. * Lead the development & iterate on product features on the platform2. Hands On Labs & Lab ChallengesGiving learners the ability to learn in a practical environment and working with technologies without the risk of insuring costs or putting their company tech stack at risk.Responsibilities:* Improve our practical learning experience for the end user* Work together with content creators to improve the creation process* Working closely with enterprise customers and providing solutions to creating bespoke labs experiences. * Iterating & testing new technologies and features within the labs product space

At TourRadar I work closely with stakeholders to help define our products short and long-term goals. As a team we defined important metrics which will determine the success or failure of the features or product optimisations. Together with my team of engineers, designers, researchers we define our roadmap and execute the roadmap and groom & prioritise work in an agile format. Every feature or iteration of the product is A/B tested to ensure we can prove a positive uplift before rolling out to our full customer base.My responsibilities include:- Search & Discovery - Improving and optimising the search & discovery of our 50000+ tours on the site.- Big Sale Campaigns - Product strategy & execution of 10+million euro campaigns- Internal Tracking - Improving internal tracking tool to assist marketing & analytics team understand user & booking behaviour- Marketing Automation - Improving internal marketing communication tool and assisting in setting up automations to improve micro conversions & conversions coming from communication.- Ancillary Revenue - Creating the first ancillary revenue product on the TourRadar platform and optimising its growth to all our operating markets

I am the product owner of a crossfuntional growth optimisation team of seven insanely smart people at Travelstart. My responsibility is to analyse both booking and behavioural data of customers for strategically defined growth areas of the flights vertical. After being enriched with insightful data, myself and the team plan features or form hypothesis for experiments on Desktop, Mobile or Android or iOS App in order to achieve a set OKR agreed upon with stakeholdersWhat I wake up in the morning for:- Mobile App optimization and development management- Ecommerce development management- Ecommerce funnel optimization- Customer communication optimization- Experimentation (A/B Testing)- Managing tasks and workflow of the team- Failing fast but growing faster

I was tasked with optimizing the travelstart product in various emerging markets such as South Africa, Nigeria, Egypt, Kenya, Turkey and Middle East. My day to day was: - Analysing qualitative and quantitative data from customers on web and app- Evaluating user behaviour using heatmaps, session recording and form analysis - Formulating test hypothesis based on data found- Executing A/B Tests on website - Analysing test results and reporting on success and learnings of tests.

Clients: mycamera.co.za (main) | madisonheartofnewyork.co.za | liqour.co.za | lighting.co.zaResponsibilities:- Coordination management of resources for e commerce clients within the agency - Managed suppliers, stock, orders, returns, price, logistics and customer service.- Plan and implement growth & sales strategies.- Report on site performance and campaign R.O.I- Test and implement new technologies into the business.- Manage agency resources to improve store performance and revenue.As the ecommerce coordinator, i was tasked with running the entire online store from the product development to the logistics of items to the end user. Oversaw the paid media, email, seo and social media campaigns to ensure we achieved a steady growth for each quarter.