Ashley Borelli Email & Phone Number

Baton Rouge, La, Us

• Establish best in class expectations and standards for a product and user experience (UX) team• Partner directly with executive leadership to set and deliver quarterly roadmap and portfolio • Build and maintain 3rd party vendor relations and support for ecommerce platform • Support engineering teams for healthy SDLC and delivery methods • Provide company wide communication and collaboration to key business partners • Set overarching strategy and implementation plans for yearly thematic goals • Establish continuous discovery exercises and methodology with cross functional teams

Baton Rouge, La, Us

Responsible for overseeing the establishment and growth of the product management team at BBQGuys• Drive product strategy and vision through the delivery of the digital product roadmap• Aligning cross functional teams to key strategic initiatives determined by the executive leadership team• Lead and support the digital transformation efforts of BBQGuys by working with a team of stakeholders, engineering, UX leads, etc• Stand up and support best practices in continuous discovery exercises and ongoing strategic planning• Utilize OKR framework and product briefs to drive focus and alignment to overall business initiatives • Integrate regular process for iterative development and agile practices

Newport News, Virginia, Us

Lead and mentor other product managers dedicated to improving the digital relationship between the business and our customers• Plan and prioritize a roadmap for six different development teams based off Key Strategic Initiatives• Mentor a team of product managers in day to day activities and provide guidance where needed in selecting work that drives the product roadmap • Conduct ongoing strategy for new customers and continued retention of existing customers • Build and maintain healthy positive relationships with stakeholders across verticals • Support two simultaneous ongoing migration initiatives for a new technology platform • Provide open transparency and communication about the overall health of the roadmap • Utilize continuous Voice of Customer data and additional feedback to drive customer solutions

Newport News, Virginia, Us

Partner with multi-functional teams to design, deploy, and measure digital solutions for customers and business stakeholders.• Defining Objectives and Key Results that align with strategic company vision and direction • Prioritize backlog to align with quarterly OKRs and set bi-weekly sprint goals for development teams• Preparing release notes for weekly product releases• Coordinating knowledge transfers for support and sales teams related to specific feature releases • Present the results of quarterly objectives to stakeholders and subject matter experts • Conduct customer interviews to identify potential market or customer problems • Work with various partners to A/B test viable solutions and measure improvements to conversion and retention channels

Richmond, Va, Us

Responsible for improving the search experience on homes.com. Lead a team of product managers responsible for market research and sustainable product lines for both mobile and desktop visitors.• Built and mentored a team of product managers• Established growth plans and performance standards for Search User Experience team• Compiled market research and competitive analysis for new product features• Presented roadmaps and feature enhancements to senior stakeholders • Re-built the mobile site into a new experience on a new code base• Conducted hypothesis for A/B testing and coordinated tests with UX Research team • Established KPI reporting metrics for SearchUX teams• Prioritized bug backlog and sprint work for multi-functional teams • Drove projects to completion from concept to delivery • Supported sales and training initiatives for product lines• Led development kick offs and stakeholder reviews • Coordinated monthly sales calls to share product updates• Gathered product feedback into viable enhancements and deliverables • Fostered cross-team trainings with Quality Assurance and Data Science teams • Conducted the first strategy matrix exercises with senior leaders to help build vision and roadmaps • Introduced standardized requirement template, process, and methodology for consistent project documentation • Organized marketing materials and product positioning statements for product launches • Pitched product proposals for new solutions to senior management

Atlanta, Georgia, Us

Instructing and mentoring students in portfolio and professional development. Educating students to build interface design skills using layout techniques and existing web standards. • Portfolio development for graphic and web design• Presentation and public speaking skills• Personal branding and marketing• Resume and cover letter writing and editing• Overview of W3C• Writing clean XHTML and CSS• Understanding DOM relationship to XHTML and CSS• Knowledge of debugging and ensure cross browser and cross browser comparability for websites. • Designing with attention to accessibility• UX and UI elements • Emerging technology trends and standards

Norfolk, Va, Us

• Developed web and print products for apartment seekers• Designed, launched, and contributed to the marketing strategy for the company’s first responsive website• Implemented a new online reputation management system with 3rd party vendor• Established social media apps for Facebook and YouTube to extend the search experience for apartment seekers • Built a solution matrix for all products to plan optimal messaging for diverse audiences• Managed multiple product lines for online media solutions • Organized product kick-offs with development and sales teams• Researched and proposed strategies to deliver new content and data• Wrote requirements and user stories• Educated stakeholders on product benefits and user behaviors• Monitored projects through development lifecycle and tracked metrics post product launch• Maintained and created new relationships with third party vendors• Conducted competitive analysis and market research

Managed a multi-talented group to build a website for a non-profit organization serving the blind in Colón. • Responsible for timeline, task assignment, content gathering, editing, content writing, and client interaction and relationships. • Organized workflow, meeting schedule to allow for the creation and completion four different websites (English, Spanish, English-Accessible, and Spanish-Accessible) for the client. • Created photo galleries for the client using various social media sites (Facebook, Twitter, Flicker) that the client could maintain after the website was finished. • Generated the Facebook group page that allowed the client to post statuses, photos and information. - Drafted a marketing plan and wrote press releases to local news organizations to inform them about our project, and to direct traffic to the website. • Compiled a CNN iReport and two of my photos were vetted by CNN, which increased the report and website credibility. Skills Used: writing, copyediting, wireframing, page layout design, photo manipulation, After Effects, HMTL, CSS, ActionScript 3.0, SEO, Final Cut Pro, Photoshop, Illustrator, marketing plan, writing press releases, social media. www.clubdeciegos.com

Master Of Arts (Ma), Interactive Media

Bachelor Of Arts (B.A.), Journalism