Ashley Borgatti Email & Phone Number

Hadley, Massachusetts, United States

Meriden, Connecticut

Team leader focused on managing a diverse team in creating, developing, and presenting visual plans to corporate leadership and field reports. Additional emphasis on the advancement of partnering with store teams and field merchandising teams to incorporate brand considerations and customer feedback into merchandising strategies. Responsible for internal and external project management, sales analysis to determine success of product displays through the use of visual labs, troubleshooting product flows, displays, and creative needs for stores. Key Achievements:• Creatively managed the merchandising and buying functions for a product group within Bob's and Eastern Mountain Sports• Promoted growth and development of the merchandising division, while simultaneously enhancing the overall brand and customer experience• Successfully developed and executed a merchandising strategy to continue to uphold the long established reputation of the business, including identifying/testing new strategies to improve productivity and deliver excellent values• Lead and directed a team across multiple channels, providing vision, strategic and tactical direction• Identified and drove new business opportunities and trends• Actively searched for opportunities to positively influence customer experience and establish and modify best practices• Responsible for exceeding sales goals and gross margin objectives by optimizing all aspects of the product group by delivering appropriate assortments; driven by style, quality and value• Demonstrated strong vendor relationships and powerful negotiation skills• Monitored project demands and deadlines while providing team with direction, support and necessary resources • Supervised, developed and trained the visual team as well as established relationships and communicated cross functionally with other departments to influence sales and operational initiatives

East Coast

Created and assisted with the implementation of new product launches, key promotions, and sales programs. Guided team through corporate reorganizations while improving productivity, cutting administrative costs, improving training, and retaining a highly motivated team. Consistently provided team with guidance, training and career development opportunities. Developed sales information and catalog information guidelines. Designed and implemented creative marketing plans for trade shows and events, recognized by senior management for exceeding expectations.Key Achievements:• Influenced, developed, directed and implemented the retail strategy brand experience through visual presentation for (4) retail locations and (30) wholesale locations with a mission of strengthening consumer engagement• Responsible for hiring, training, managing, developing and measuring performance of (6) Merchandise Coordinators • Collaborated with the corporate visual team to gather artistic direction and effectively communicate and interpret it within designated region• Actively participated in pre-season sample reviews with key specialty/partnership doors• Partnered with the sales team to assist and help manage buys to store capacity requirements, store design, color guidelines, and seasonal marketing concepts. Also, assisted with the floor and fixture plans for specific stores in my region.

Boston- Northeast

- Serve TNF retail stores in monthly merchandising needs and visual presentations- Responsible for monthly retail store window executions, mannequin changes, and interior changes- Develop positive relationships with all levels of retail and wholesale contacts (in-store staff, store management, regional managers, and corporate personnel).- Provide daily, weekly and monthly hands on visual merchandising support for TNF wholesale accounts- Participate in marketing/sales meeting display sets, trade show prep, vendor events, and marketing initiatives as needed.- Conduct merchandising clinics, training sessions and product tutorials for wholesale accounts and TNF retail store. - Complete daily store visit reports, weekly expense recaps, as needed shop install reports, and required administrative reporting as assigned- Develop relationships with TNF sales agencies by communicating merchandising needs.- Assist with set up of new shop install/fixture drops for retail and wholesale accounts.

Chestnut Hill, Ma

- Developed and maintained personal clientele, including phone contact and letters. - Followed through on customer requests; ensuring the client remained satisfied before and after the sale was complete. - Maintained an understanding of all merchandise - the features, advantages and benefits.

Burlington, Ma

- Provided the designer assistance in the timely execution of displays and supported management and staff in the overall maintenance of the store.- Assisted in display changes involving shelving, pedestals, and platforms of merchandise and also window set changes.- Involved with fabric changes throughout the store and also the preparation and distribution of merchandise receivers.