As the head of corporate marketing at Unlock, I lead the strategic development and execution of corporate marketing initiatives, including brand management, demand generation, sales enablement, and thought leadership. I lead a cross-functional team tasked with building a cohesive brand strategy, driving sales pipeline growth for multiple lines of business, and positioning the company as an industry leader through innovative content and events.

Led brand strategy and management for global client. Key projects include development and implementation of new brand campaigns and industry-first product launches across 60+ countries to accelerate efforts to increase global market share.

-Spearheaded strategic growth, digital, and content initiatives for Series C-backed commercial and marketing teams.-Aligned marketing KPIs and budget with business objectives for effective resource allocation.-Conceptualize and execute integrated marketing campaigns to amplify brand awareness and target audience growth.-Developed comprehensive content strategies to support brand, digital, commercial, and partnership endeavors.-Strategized, planned, and executed brand, B2B, and D2C paid media campaigns to drive demand.-Led SEO optimization efforts, resulting in increased website traffic and engagement.-Managed cross-functional in-house teams and external consultants to optimize digital marketing efforts.-Provided in-depth monitoring and reporting on marketing performance and commercial growth metrics.

Provided independent healthcare marketing services to a diverse range of clients, including Protective Life, Zipongo (FoodSmart), Onduo (Verily), EBSCO Health, and Hudson Alpha.

-Led B2B content strategy for a pioneering digital chronic condition management leader. -Managed B2B marketing initiatives to drive new business across employer, health system, and health plan segments.-Supported the successful launch of the Applied Health Signals category.

Led marketing efforts for a new digital health business unit at a global medical technology.

Drove new client acquisition in healthcare, pharma, insurance, government, and consumer/retail.

Supported B2B marketing, sales, and account management for a SaaS telemedicine startup.

Hired as reporter and digital content producer at New York Times regional newspaper.