Ashley Short Email & Phone Number

Richmond, Va, Us

Richmond, Virginia, United States

Founded in 2006 with an investment from the Commonwealth of Virginia and then-Governor Mark R. Warner, Locus (formerly Virginia Community Capital) is in its third decade of partnering with mission-driven community organizations and centering equity to catalyze equitable economic development.Over the years, Locus has become known for its ability to combine national, state, and local social investments into successfully funded projects. We’ve generated over $2.2 billion in total impact alongside our many partners.Locus is now the parent organization for a family of social enterprises, which includes Locus Bank, Locus Impact Fund, Locus Capital, and the Community Investment Guarantee Pool, or CIGP.We’re building on our innovative history and expanding place-based solutions to address inequities, including lending, impact-driven programs, place-based investments, and strategic consulting.

Richmond, Virginia, United States

Key responsibilities:Providing art direction and guidance to designers to ensure that visual assets, including graphics, illustrations, and multimedia content, meet the highest aesthetic and technical standards.Lead development with clients to accomplish their goals, identify target audiences, configure brand positioning, and translate these insights into compelling creative concepts and strategies.Manage creative teams through navigating projects, campaigns, and storytelling from the stages of vision through the final stages of execution and analysis.

Richmond, Virginia, United States

Key responsibilities:Created comprehensive social media strategies tailored to the film festival's goals, target audience, and budget. Produced content of festival events including screenings, panel discussions, workshops, and premiere ceremonies for platforms like Instagram and Facebook to give followers an immersive experience.Produced and managed content segments to promote film festival, leading post-production efforts including video editing, copywriting, research, and final content delivery to ensure high-quality marketing materials

Key responsibilities:Developed and designed digital tool kits for products such as learning modules, and community-based care bundles, for AIM CCI Pilot Sites, and for public dissemination in the national maternal child health space. Supported design and development of presentation materials such as graphics and posters.Collaborated on written products to generate broader media awareness, such as blog and social media posts, newsletter articles and e-blasts.

Richmond, Virginia Area

Establishes relationships with new and existing partners and organizations.Develops and implements annual recruitment plan for teen programs.Measures and analyzes the impact of recruitment and engagement to ensure effectiveness.Identifies and connects teens with services and resources based on case feedback.Manages and supports mentoring program for Teen Leadership Council. Provides administrative support as needed.Attend community-based meetings with key stakeholders and partner agencies to represent ART 180 in strategic conversations.

Key responsibilities:Developed a comprehensive communication strategies for clients that align with their broader marketing and advertisement goals. Tracked key performance indicators (KPIs) such as engagement metrics, reach, website traffic, and conversions. Conducted thorough audits of clients' existing social media accounts to assess strengths, weaknesses, opportunities, and threats. Produced and executed content calendar for organization’s social platforms such as Instagram, LinkedIn, and Facebook.

Baltimore, Maryland Area

Mentors high school writers with structure and develop their ideas.Instructs students in strategies to develop their writing skills.Consults with 5 individual writers for an hour each week.Reviews writer projects and provide constructive and supportive feedback on a weekly basis.Coaches writers to develop their voice and self-confidence.Conducted developmental/structural editing of journal articles, poems, narratives, stories, and essays.

Richmond, Virginia Area

Provides administrative and programmatic support to the market operators.Assists in identifying prospective participants and community collaborators for some of the core elements of the market to include the creative kids hangout, makerspace and main stage.Assist with day of market setup and logistics to ensure smooth operations of each facet of the market.

Harrisonburg, Virginia

Developed mentor relationships with high school girls.Facilitated team-building activities and cultural discussions.Assisted in the management and coordination of all group activities and events that aided the participants academic and career development.Served as an on-site resident advisor.Facilitated on-campus tours.Conducted and logged one-on-one sessions with the participants.Operated a 12-passenger state-owned van.Served as the liaison for communication between the participants, parents, Hall Director, and Director.Collaborated with team members in managing and supervising a two-week summer program.Organized orientation and closing banquet events.

Harrisonburg, Virginia

Served as the assistant to the Director of Programming Managed social media platformsCollected and managed financial accounts for participants and parentsOrganized program logisticsMaintained communication between the program and parentsCreated mixed-media presentations as resources for the programServed as a mentor for the participants of the program

Harrisonburg, Virginia

Collaborated and organized campus diversity programming.Facilitated campus diversity dialogues.Promoted diversity, inclusion, and social justice on college campuses.Curated workshops/activities for other organizations and programs that focus on diversity and inclusion.Managed and trained entry-level educatorsAided student organizations in their social justice initiativesProvided diversity and inclusion resources for campus programs and departments

Harrisonburg, Virginia

Created and organized a unique 10-week youth leadership program.Mentored middle-school youth in early-career planning and college prep.Created programming with the goal of fostering confidence, passion, and ambition among youthImplemented goal setting techniques.Collaborated with various organizations to prepare students for end-of-program showcase.

Harrisonburg, Va

Conducted cultural anthropological research on Lucy F. Simms and the African-American communities within Rockingham County.Organized local libraries and archives.Hosted memory parties and events.Managed social media platforms.Collaborated with James Madison University faculty, staff, and researchers on project tasks.Collaborated with local Harrisonburg community leaders on crafting narratives, sources, and documents.Curated digital and print content for the exhibit.Organized exhibition opening event.Curated visual panels for permanent display in the Lucy F. Simms Center for Continuing Education in Harrisonburg, Virginia.

Richmond, Virginia

Utilized educational tools from weekly PR training.Conducted interpersonal communication between customers, store managers, and clients.Conducted event setup and break down.Participated in meetings and conference calls with top leaders and advisors within the company.Managed business logistics with government contractors.Met sales goals consistently.

Selma, Alabama

Acted as assistant to production and stage team for BET and Centric’s “Salute to Selma” Concert.Checked high-profile guests and performers into event spaces.Ran errands for high-profile artists and assisted with stage preparation.Assisted Doug E. Fresh’s backup dancers and children performers.Acted as the liaison between artists and stage production team.

Richmond, Virginia Area

Created Public Service AnnouncementsManaged the City of Richmond’s official webpage. Represented the Office of the Press Secretary at high profile city events. Served as the Office of the Press Secretary’s media liaison at local high profile events.Studied and reported local, state, and national news to local officials. Contacted news stations and media companies to secure media coverage for newsworthy stories.Collected and analyzed media kits.Completed media tasks for the Redskins Training Camp.

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Esteem Models | Black Student Alliance| C.U.R.L.S. | D.E.E.P Impact Educator| Female Institute for Learning.

Communication And Media Studies

Activities and Societies: President of Future Business Leaders of America(FBLA) chapter, school newspaper, PODIUM (creative writing club).