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With over a decade of experience in digital strategy, I help organizations create and execute effective strategies. My experience includes growing businesses, building brands, and uncovering innovative insights. My brand, content, SEO, and social media strategies drive growth and engagement. I have a background in traditional journalism, having written and worked for publications such as TIME, NYT, Marie Claire, The Daily Beast, and more. I have interviewed congressmen and Kardashians, written about everything from Trump to Harry Potter, and increased traffic more than 500% in a year. I am also an Adjunct Professor at the University of Florida College of Journalism and Communications, where I teach digital media and storytelling. I am passionate about creating compelling and impactful content that connects with audiences and delivers results.
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Senior Content Marketing ManagerAltanaNew York, Ny, Us -
Senior Content Marketing ManagerAltana Apr 2024 - PresentNew York, Ny, Us -
Senior Brand StrategistGiant Machines Jul 2022 - Dec 2023Led company rebrand after two acquisitions for voice, persona, visual guidelines, new site, communications, and media relations strategy. Launched content strategy and execution driven by SEO data, brand goals, and company-wide KPIs. Ideate, write, edit, and publish thought leadership. Manage freelance writers, designers, and photographers. Partner with engineering and product teams for various site evolutions. Track success via analytics, supporting C Suite, business development, and sales teams.
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Adjunct ProfessorUniversity Of Florida College Of Journalism And Communications Aug 2021 - Dec 2022Gainesville, Fl, Us -
Digital StrategistSquare360 Sep 2020 - Jun 2022Newark, De, UsRebuilt brand guidelines, personas, style guides, and digital content strategies for various clients across health, ecommerce, tech, and more with a unique focus on growth, sales, and engagement. -
Creative StrategistInnovation, Branding, Marketing And Storytelling Organizations Apr 2020 - Jun 2022I strategized with agencies, small startups and big tech on social media, brand, content, SEO, copywriting, innovation and how to think outside the silos of traditional marketing.
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Digital StrategistFleishmanhillard Mar 2021 - May 2022St. Louis, Mo, UsReworked digital strategies for global site, including SEO applications, content planning, personas, social media execution and more, while tracking via Google analytics, Google Data Studio and other analytics tools. -
Editorial StrategistMovement Strategy Nov 2020 - May 2022New York, Ny, New York, UsBuilt and executed editorial and SEO strategy through technical audits and data analysis. Planned editorial calendar and created all content while also tracking success and adjusting KPIs and strategies. -
Director Of Media Strategy, Summer Publishing InstituteNyu School Of Professional Studies Jan 2022 - Apr 2022New York, Ny, Us -
Digital StrategistCo:Collective Jun 2020 - Oct 2020New York, Ny, UsOversaw digital and social channel strategies through data analysis, social listening, client immersions and internal and external research. Set KPIs to test, learn and adjust while tracking success. -
Content Strategist And Project ManagerElysium Health Jun 2018 - Mar 2020New York, Ny, Us• Launched on-site content program that grew targeted organic keywords 100% in 2019, with unbranded all-site traffic increasing 405% and unbranded science content traffic increasing 542% • Project managed creative team of 12; Developed and executed content strategy with keyword research, editorial calendar, assigning and editing, social planning, marketing copy and analytics • Partnered with engineering, product, UX and design for CMS changes, builds and site redesigns -
Freelance Writer And StrategistSelf-Employed Jun 2010 - Jun 2018• Researched, reported, and wrote articles, branded content and content strategies for brands including TIME, New York Times, Refinery 29, The Daily Beast, Cosmopolitan, Marie Claire, L’Oreal, Meredith’s The Foundry, Institute of Culinary Education, Tinder, LimeLife and more
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Senior Digital EditorRodale Inc. Feb 2017 - Nov 2017Emmaus, Pa, Us• Oversaw editorial calendar and budget; assigned and edited stories to freelancers; wrote and edited content on health, science and culture; strategized within analytics for traffic growth -
Managing EditorL2 Inc. Apr 2016 - Jan 2017New York City, New York, Us• Created style guide, editorial calendar and publishing process; edited marketing research, newsletters, internal and external copy, company-wide materials -
EditorTime Magazine May 2015 - Apr 2016New York, New York, Us• Edited culture and entertainment content; wrote and edited news, entertainment and health features and special packages for print and digital; worked on interactive packaging and social promotions for TIME 100 and Person of the Year -
Audience Engagement EditorTime Magazine Mar 2014 - May 2015New York, New York, Us• Doubled traffic YoY by developing and executing content strategies for younger audiences • Partnered with social teams to oversee strategy in New York, Hong Kong, London and Washington, D.C.; worked with video, photo and marketing for breaking news coverage, live video, newsletters; managed partnerships with social and analytics vendors
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Assistant Web EditorShape Magazine Apr 2013 - Mar 2014Oversaw social media and increased audience engagement. Wrote and edited health, fitness, lifestyle and entertainment news. Worked closely with the print team to optimize crossover coverage.
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Editorial AssistantMarie Claire Feb 2011 - Mar 2013UsWorked as books editor, overseeing all book content by interviewing authors and reviewing books. Contribute articles to feature well, FOB and marieclaire.com. Wrote TOC for print and iPad. Directly assisted executive editor and entertainment director. Assisted with celebrity coverage and on photo shoots. Managed freelance writers, contracts and payment. Hired and managed features interns. -
Assistant EditorWorth Magazine Jun 2010 - Jan 2011New York, New York, UsCreated, researched and reported financial, investment, health and cultural content in print and online; ghost wrote lifestyle columns. Fact checked and edited departments and features; managed online content and reader correspondence.
Ashley Ross Skills
Ashley Ross Education Details
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University Of FloridaJournalism -
American Intercontinental UniversityJournalism And Photography
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Seabreeze High School
Frequently Asked Questions about Ashley Ross
What company does Ashley Ross work for?
Ashley Ross works for Altana
What is Ashley Ross's role at the current company?
Ashley Ross's current role is Senior Content Marketing Manager.
What is Ashley Ross's email address?
Ashley Ross's email address is as****@****ail.com
What is Ashley Ross's direct phone number?
Ashley Ross's direct phone number is +138629*****
What schools did Ashley Ross attend?
Ashley Ross attended University Of Florida, American Intercontinental University, Seabreeze High School.
What are some of Ashley Ross's interests?
Ashley Ross has interest in Writing, Social Media, Art, Harry Potter, College Football, Health, College Basketball, Children, Young Adult Literature, Cooking.
What skills is Ashley Ross known for?
Ashley Ross has skills like Seo, Social Media, Editorial, Facebook, Search Analysis, Social Media Measurement, Twitter, Magazines, Feature Articles, Editing, Publications, Blogging.
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