Transforming visionary concepts from entrepreneurs and CEOs into market-ready solutions, empowering them to focus on day to day operations. Committed to driving growth and fostering creativity in every project.4iiii Innovations - Developing a unique wireless communication system that integrates connected commercial fitness equipment, their manufacturer’s Quality Management Systems and Service CRM’s, as well as the cycling studio’s immersive gamification systems and membership management platforms5T Sports - To maximize marketing relationship longevity and impact, automating a scorecard to assess alignment of values, People, Planet, and Profit factors between sports rights-holders and potential brand sponsorship partnersCoast To Coast Experiences - Convening local cleantech leaders, public planners, and natural tourism developers to get city approval for sustainable attractions and testing sites for bi-directional/V2G charging of commercial bus fleets

Ashley is a Product Development professional and Life Cycle Thinker. Having immersed in several industries including sports, health & fitness, and medical device manufacturing, she is known for creatively weaving innovation, circularity, and purpose into a client's product roadmap and long-term strategy. While also elevating their brand and customer experience, Ashley gives clients the tools to be more sustainable, resilient, and profitable.

Oversaw product development and sustainability practices for vertically integrated provider of high-quality commercial fitness equipment, including managing ~$20M Schwinn category (15% of total company revenue). Liaised with executives, engineers, marketing, sales and other key cross-functional stakeholders. Defined products, designed creative briefs, and developed training tools. Drove revenue growth by closing deals at company’s Innovation Centre with VIP clients, leveraging talent for storytelling and connecting with customer journey. Partnered with SweatWorks design agency to improve personalization, gamification, and app connectivity, to enable over-the-air (OTA) updates, and to track usage data to gather insights and enable continuous product improvement. Define technical requirements for UX wireframe of API and participated in Agile methodology process. Devised multidimensional innovation roadmap for Schwinn that redefined all aspects of service, brand, processes, profit model, and channel strategy based on stakeholder interviews and macro-trend analysis. Orchestrated B2B and B2B2C global go-to-market (GTM) strategy targeting inclusivity and post-COVID recovery for group fitness. Optimized order entry, fulfillment, and asset management of customized bikes by defining requirements and testing configure-price-quote (CPQ) add-on for Salesforce CRM. Played a key role in driving long-term profitability, introducing circularity and increasing operational efficiency by launching Social Responsibility Committee and subsequent Life Cycle Assessment (LCA). Positioned company to comply with evolving regulatory requirements by steering ISO 14001 certification effort and implementing processes to measure and track water & gas usage, wastewater pH, and emissions. Featured as industry thought leader in trade journals, social media posts, FIT Summit Leadership Circle podcast, and conferences, including moderating internal expert panel.

Devised a unique biomechanical analysis to improve sport performance and injury prevention using motion capture and Functional Movement Screening (FMS) to generate a personalized scorecard and recommendations. Managed Engineering Athleticism blog, including writing content focused on intersection of sports and technology. Drew inspiration from personal training protocol that led to a full-ride NCAA Division 1 (D1) volleyball scholarship.

• Optimized and scaled production to move it from Canada to Mexico• Implemented controls for inventory management, order entry, and patient intake

• Conducted focus groups to uncover new insights and redirect the product roadmap • Assigned to the “High-Po” team

• Helped to build a new Biomechanics Platform within R&D that was tasked with translating medical industry trends and engaging Thought Leaders in Sports Medicine and Athletic Training Rooms