Whether you want to grow your practice, enjoy more time with patients, have fewer administrative headaches, pursue family and lifestyle interests—or a combination—our innovative operating model is built to adjust to your clinical, financial, and lifestyle priorities.We are strong for the long run - We support the long-term growth of our physician partners by combining world-class, scalable practice management resources and experience with stable, long-term, permanent capital.Aligned for success - We put dermatologists at the center of everything we do, for opportunities in ownership, earnings, autonomy, stability, and practice support.Give you the freedom to focus - By reducing administrative burdens and financial risk, dermatologists can focus on patient care, practice growth, and personal priorities – in whatever balance they choose.Allow you to grow with confidence - VitalSkin’s unique financial stability makes us the long-term growth partner that physician partners can rely upon into the future.With us, you are VITAL! Contact one of our team members to learn more.

Hand selected as a key member of the corporate leadership team for the largest dental support organization with a vast network of 750+ locations and $1B+ in annual revenue. Works collaboratively with the EVP team in creating and executing on an omnichannel marketing strategy to maximize return on acquisition and engagement efforts in alignment with the company’s overall mission, vision, and objectives. Utilizes in-depth knowledge of emerging technologies (mar-tech) and keeps abreast on cutting-edge products and trends to continually maintain a competitive advantage within the marketplace. Coordinates and leads long-term marketing activities and communication strategies including events and trade shows to drive visibility and profitable growth.• Full accountability and management of a $5M payroll and operational expense budget.• Recognized for providing 5,000 doctor applicants and 1,200 qualified acquisitions leads per year.• Continuously develops and evaluates customer relationship management (CRM) tools and applicant tracking system (ATS) software to product and report on actionable KPI’s; redesigned the applicant tracking system resulting in an enhanced user interface for both the recruiter and applicant experience.• Led the RFP and selection for the first to market mar-tech company career site with an enhanced candidate experience; conducted negotiations resulting in a 30% savings YoY.• Executed on omnichannel marketing strategies responsible for 70% of leads generated and a 108% increase in conversion YoY; implemented a content marketing strategy to include blogs, whitepapers, eBooks, and webinars resulting in a 25% increase in website sessions YoY.• Designed and hosted an annual dental conference comprised of 1,200+ dentists with a budget of $1.5M.

Promoted to multi-faceted leadership role responsible for managing ongoing marketing activities including value proposition and messaging development, demand generation, and content and sales tool development. Created and delivered industry-specific communications for both internal and external stakeholders communicating the company mission, vision, and culture. Managed all aspects of marketing in support of sales while utilizing in-depth knowledge of competitive positioning and communication strategies.• Steered a million-dollar rebranding initiative that involved overhauling the logo, tagline, brand pillars, key messages, print and online material, and refresh of the company name.• Developed and executed a $5M annual national B2B marketing campaign successfully driving brand awareness and increasing lead generation by 110%; exceeded the company’s $110M growth and acquisition goal for FY 2014.• Implemented marketing automation for lead nurturing, lead scoring, list management, dynamic content, automated programs, and inbound marketing successfully reactivating existing accounts resulting in a 97% savings (when compared to the cost of acquiring a new account).• Reduced hard costs for primary lead generating referral source, Smile Magazine, by over 25% while increasing leads by 37%.• Identified and implemented pre and post-show marketing, return on investment (ROI) metrics, and process improvement resulting in a 20% cost savings across 50+ annual trade shows.• Spearheaded the research, testing, and implementation of cloud-based website solutions designed to effectively and efficiently enable a team of 3 to create and manage 2,000+ individually branded dental office websites.• Planned and executed high-profile marketing fundraising events for 3 gubernatorial candidates.

Held critical role tasked with leading and training a highly-creative team of brand ambassadors in developing and executing social media marketing strategies and conducting ongoing maintenance for 350 dental websites. Continually monitored and kept up to date with current market trends and identified and secured opportunities for thought leadership.• Selected as Editor-in-Chief of the industry trade publication, Smile Magazine.• Developed a SEO online content strategy for 350 locally branded websites.• Created the annual public relations and social media strategy with high-returning initiatives and templates to optimize local involvement in activities.

Initially hired to lead campaign strategy and development for 60 dental offices. Developed and implemented innovative marketing plans designed to increase the flow of new patients. Researched and implemented marketing opportunities including public relations, philanthropic event planning, and direct and online marketing to yield maximum lead generation and brand awareness.• Developed, presented, implemented, and oversaw a $2.2M marketing strategy for 60 locally branded dental offices.• Evaluated return on investment (ROI) and various KPI’s for strategic planning and forecasting demand for future marketing campaign efforts.• Executed call to action and brand awareness campaigns through external print, social media, and search engine marketing.

As Business Systems Analyst participated in and performed process analysis of customer activities to identify alternative business solutions and process improvement opportunities for the global leader of property and casualty insurance. Gathered and documented information on industry trends, business products, and competitors to maintain a marketplace advantage.• Contributed to the re-engineering of business operations leading to improved business results.• Depicted simple and complex ideas and issues to diverse audiences including peers, customers, keystakeholders, and executives.