Ashley Burrell Email & Phone Number

New York, Ny, Us

New York, Us

New York, Us

• Built insights at scale - elevating foundational data systems and analytics to allow for faster, better, and more systematic insights• The main point of contact on anything Data for the executive and the business leadership teams • Contributed to revenue growth and margin improvement by generating business focused, actionable insights by synthesizing data and obtaining organizational buy in through effective communication• Responsible for being an executive business leader for key business intelligence and executive level reporting of business health• Prioritize a pipeline of data requirements (e.g. support requests, ad hoc analysis, and data projects), perform prioritization, establish timelines, and execute the projects• Championed efforts across the company to collect, manage, and use internal and external data to drive better decision making• Developed Business Intelligence strategy, drawing input from key constituencies and identifying the sources of data available across the organization. • Built and maintained business intelligence technology to deliver insights that aid all employees, departments and the company while ensuring data consistency and transparency.

New York, Us

New York, Us

• Built insightful dashboards for senior management utilizing Hadoop, Python and Tableau• Advanced a standardized sessionization methodology to provide insight into user-journeys • Developed quarterly growth goals globally for both the sales and account management teams• Built and lead projects through the Product team to progress both data collection/knowledge and integration between source systems and business tools• Improved and implemented a new modeling process for projecting revenue for new business development deals • Defined KPIs to reflect the health and growth of the business through actionable analysis and dashboards• Built insightful dashboards for senior management utilizing Hadoop, Python and Tableau and Data Science methodologies.• Advanced a standardized sessionization methodology to provide insight into user-journeys

Raleigh, North Carolina, Us

New York, Ny, Us

• Lead team analyzing CRM digital and mail campaigns to maximize learnings through test design, reporting, and post-campaign analyses.• Provided statistical and analytical support to Chase's digital marketing campaigns including SEM and display media.• Analyzed geographic-based media testing to understand the effect of varying levels of media treatment.• Presented key findings and strategic analyses at senior management meetings.• Developed methodology for understanding and removing the effect of viral traffic to improve testing in the digital space.• Piloted and provided analytical support for 1st party digital targeting.• Headed effort for implementation of attribution model to improve understanding and optimization of digital media tactics.

• Compiled comprehensive analysis of credit information resulting in recommendations to assure quality additions to the loan portfolio• Identified and communicated risk factors that would impact the financial institution’s ability to be repaid • Analyzed financial information and interpreted the financial condition of commercial customers and guarantors• Prepared annual credit memorandum and reviews for all loans over $1 million to assess the borrower’s continued ability to repay outstanding debts• Ensured overall portfolio performance and asset quality remained strong through development of collateral charts, borrowing base spreads, and covenant tests to verify that loans were within acceptable limits• Compiled and analyzed global cash flows for borrower and all related entities prior to credit committee approval• Conducted instructional class to Federal Deposit Insurance Committee senior auditors on using the Bank’s imaging database during Safety & Soundness Examination• Communicated with senior management, sales team, and credit officer to discuss and resolve risk-related issues

• Supported the management of the largest portfolio in the organization of over $300 million• Led team to complete loan production process efficiently, while ensuring accuracy and protecting the financial position of the bank• Performed initial underwriting of new and maturing loans to assess the financial risk of the transaction prior to loan committee approval• Used extensive problem-solving skills to assist customers with issues and complete transactions and information exchange while implementing core values of integrity and pursuit of excellence• Trained selected new hires on bank policies and regulations, and system usage by conducting classes and individual instruction• Prepared credit approvals and performed initial financial analysis for commercial deals prior to approval committee• Received an Excellence in Performance Recognition Award in July 2011

• Provided administrative support to the loan operations team, which increased office-wide efficiency• Performed large clean-up and uniformity database project to decrease duplicates and errors in storage of vital bank documentation

M.S. Advanced Analytics

B.S, Economics, International Business