Ashley Carespodi Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

•Managing a senior sales team responsible for the delivery of high-quality commercial execution within both the on and off-trade business.•Accountable for the distributor management of regional partners including beer, wine and spirits, grocery and specialty food, and direct business distributors and customers.•Tracking the overall revenues, costs, and expenses for the territory.•Planning and executing all strategic initiatives to align with national programming, consumer buying behaviors, market trends, and customer needs while aligning with the approachable premium strategy of the global organization.•Coaching and inspiring a dynamic team of Sales Managers through analyzing performance metrics and creating an environment and culture that encourages collaboration, creativity, and outstanding overall execution.•Ensuring effective cross-functional partnerships between marketing, finance, operations, supply chain, strategy, and commercial counterparts to maximize performance and sales execution to successfully achieve overarching company goals.

New York, Ny, Us

•Managing the Branca USA portfolio business throughout New Jersey with 3 distributor partners.•Achieved annual positive volume growth in New Jersey through distributor management, account specific programming, and the direct accountability of key accounts.•Exceed growth expectations with COVID selling limitations throughout the state of New Jersey through a +50.5% volume growth in calendar year 2020.•Increased Branca USA 12-month-rolling sales by a +47% from April 2020 - March 2021.

New York, Ny, Us

•Defining specific strategic business objectives to maximize volume sales for the entire Branca USA beverage portfolio, while providing direct management, account growth and enhanced profitability for 100+ national, regional, and local chains across the country.•Expanding distribution, increasing volume, and promoting visibility for the entire Branca USA wine and spirits portfolio through creating and executing unique and innovative programming and initiatives based on clientele needs and consumer trends.•Assessing competitive business share, while establishing opportunities for expanded market penetration in alignment with supplier focuses through the utilization of Nielsen, IRI data, and thorough sales analytics.•Providing consistent market development knowledge to ensure a consultative selling approach for all client partnerships including state distributors, chain accounts, third-party agencies, and partnering supplier contacts.

Amsterdam, Nl

•Managed a multiple number of teams comprised of successful Sales Specialists throughout the on-premise Metro New York territories; produced over 1.1 million cases for the on-premise marketplace.•Exceeded industry trends by securing positive market share points and an increase in annual sales from 2017 to 2018 within dedicated accounts throughout the Outer Boroughs territories.•Conducted on-boarding, training, and continuous development of junior and senior Sales Specialists through one-on-one coaching, clear goal expectations, and sales resources to create a positive and lasting market impression.•Provided constant support and company presence within several distributor partner branches by managing all on-premise sales expectations, communication, and necessary assets for Heineken USA throughout the 3-tiered system.•Accountable for a fiscal budget for the on-premise sales channel including the oversight of Specialist budgets, event and sponsorship opportunities, travel and entertainment costs, trade samplings, and point-of-sale.•Managed several out-sourced agency relationships; achieved a stronger market presence through unique and creative visuals, promotions, and over-all added market value.•Partnered continuously with all HUSA brand teams and regional marketing contacts; aligned with company expectations, brand platforms, and trade and consumer needs.

Amsterdam, Nl

•Built-out the entire sales component, strategy and analytical basis of the new HUSA innovative focus on Image Craft and Premium on-premise local, regional, and national accounts in the New York, Miami, Los Angeles, and Chicago markets.•Directly managed a highly successful team of 3 On-Premise Image Specialists throughout Manhattan, Brooklyn, and the Hamptons seasonal territory covering over 250+ Image premium and craft venues.•Indirectly covered sales management responsibilities for 2 Image Specialists based in the Los Angeles and Miami markets to align on KPI’s, role responsibilities, market activations, and total Retail Sales Specialist expectations to mirror the New York Zone.•Provided direction, coaching, and consistent feedback to Specialists on achievements against volume goals, distribution, unique account activations, and inclusive value opportunities for brand Heineken and the entire HUSA portfolio.•Achieved positive volume growth and distribution throughout accounts directly managed in key Image markets.•Accountable for visibility, availability, quality, brand adoption, and the over-all acquisition and growth for the vast portfolio of brands within larger regional and national hospitality account groups throughout markets such as NYC, Los Angeles, Miami, and Chicago within nightlife, fine dining, mixology bars, hotels, event venues, etc.•The building of trade and consumer activations for Image focused venues throughout the country by working with our brand teams, marketing, and national agencies to implement our Image commercial strategies and activities based upon market trends, competition, and added value needs to best promote and showcase our offerings.•Led financial management for the On-Premise Image Channel including the oversight of national budgets, event and sponsorship invoicing, and travel and entertainment costs.

Louisville, Ky, Us

•Represented the wine and spirits portfolio of Brown-Forman brands (with a focus on the Jack Daniel's family of brands) while targeting the top volume accounts within Metro New York.•Continued key relationships and consumer development through positive customer rapport, the development and execution of local and national brand programming, and the overall focus on specific and tailored account goals.•Collaborated with Brown-Forman colleagues, local agency contacts, and key distributor employees to drive Jack Daniel's family of brand volume, along with the rest of the premium Brown-Forman portfolio of brands.•Planned, marketed and executed, local events with upwards of 400 attendees.

Louisville, Ky, Us

•Represented the wine and spirits portfolio of Brown-Forman brands (with a focus on premium whiskey) within 3 on-premise distributor divisions in Metro New York that cover over 12,000 accounts throughout Manhattan, Brooklyn, Queens, Westchester, Staten Island, Long Island, and the Hamptons.•Established and grew a positive customer rapport in assigned key-accounts, while maintaining existing relationships and identifying new opportunities throughout the territory to successfully sell and promote our premium whiskey brands, along with the remainder of the Brown-Forman portfolio.•Collaborated with key distributor contacts, internal marketing, agency contacts, and our brand ambassadors to execute partnerships, activate brands, and drive the over-all premium whiskey focus throughout Metro NY.•Coordinated and planned innovative events and activations involving the on-premise distributor, trade, media, and consumers to generate interest, drive sales, increase marketing growth, and build brand equity for the company.

Louisville, Ky, Us

•Represented the wine and spirits portfolio of Brown-Forman brands within 2 on-premise distributor divisions in Metro New York that cover over 12,000 accounts throughout Manhattan, Brooklyn, Queens, Westchester, Staten Island, Long Island, and the Hamptons.•Maintained a high-level of interaction and collaboration with distributor contacts, including: the director of sales, field sales managers, sales representatives, and account development specialists, as well as frequent communication and continuous relationship building with key accounts and leading customers.•Managed day-to-day planning and budgeting by identifying sell-through activities and opportunities with all brand field marketing managers and local brand ambassadors to engage consumers, drives sales, and improve over-all product perception for the Brown-Forman portfolio.

Us

•Managed a 5-person sales team that covered over 500 on-premise accounts throughout the District of Columbia with a focus on wine and spirits.•Conducted individual one-on-one weekly sales meetings by discussing product placement objectives, case volume, and territory revenue goals, while identifying opportunities and industry trends.•Obtained strong customer relationships by working with key accounts through identifying opportunities, assisting with account sales, performing consistent follow-up calls, and resolving any customer complaints.•Managed supplier work-withs by preparing the appropriate route schedule, presenting focus items or concepts to key buyers, building the overall relationship between the supplier and account, and following-up on all commitments.•Eligible Certified Sales Trainer to facilitate WSSM/TOPS, which is the sales training foundation for the Charmer Sunbelt Group.

Us

•Ensured brand success in the on-premise market for Brown Forman, Bacardi, and Remy spirits within the top 100 spirit accounts in Philadelphia.•Demonstrated successful sales abilities through product presentations, brand knowledge, extensive trainings, competitive targeting, promotions of new and existing items, and the expansion of overall business.•Penetrated the market and achieved all performance goals by accomplishing placement objectives, volume, and activity programs to create brand awareness and recognition.•Completed an in-house Journeyman Spirits Program to obtain further knowledge of the production processes and categories of all spirits.

Us

•Represented a vast portfolio of international wine and spirits, while providing positive growth and expansion within approximately 120 restaurant and bar accounts in the Philadelphia area.•Assisted with product representation by building business relationships within catering and university accounts to establish company profit and provide successful execution of brand initiatives.•Collaborated with a sales team to provide successful results based upon case and distribution goals.•Received honors and the top class score following the completion of a 15 week in-house Educational Apprentice Course covering international wine and spirits education.

Us

•Recruited as the first Management Development Program Trainee across the Charmer Sunbelt Group network. The fast-paced program provides college graduates exposure to all aspects of the wine and spirits industry.•Covered over 25 off-premise retail accounts throughout the Philadelphia area by executing the distribution of new products into retail accounts through efficient sales strategies and presentations.•Assisted with creating customer initiatives to enhance over-all retail profitability.

•Focused on the launch of a new pharmaceutical product through promotional campaign development, recent market data, and over-all sales information.•Accumulated and organized figures based on overall sales volume verses distributed samples throughout numerous territories.•Assisted with the coordination and execution of seminars and clinical meetings.

Rahway, New Jersey, Us

•Provided meeting management support to the pharmaceutical firm that sponsors 750 annual meetings including senior managers, sales representatives, physicians, and third-party suppliers.•Designed comprehensive reports on sales incentive programs, compiled results from reward participants, and presented findings to management.•Conducted extensive research on preferred domestic and international hotels to compare location, capacity, square footage, lift availability, and other metrics.•Worked closely with suppliers and vendors, including Carlson Marketing, during the Field Management Summit for 500 executives held in Chicago, Illinois.

Philadelphia, Pennsylvania, Us

•Provided administrative support to both the MBA and Graduate Admissions Office.•Conducted extensive Internet research on other business graduate programs while comparing and providing new ideas for the Fox School.

Master Of Business Administration - Mba

Bachelor Of Business Administration, Marketing

Bachelor Of Business Administration, Marketing

High School