Working with Bombay to Stir Creativity through the line with award winning programming in the On-Premise, Traditional and Non-Traditional Media, Point of Sale, and PR driving incremental revenue for the brand and its new innovations. This past year Bombay Gins hit 1M cases sold in The US and has risen to the number one SOV category wide. Continuing to drive desire, this year we have become 100% Sustainably Sourced by ECOCERT For Life and continue to partner with other companies who care about the environment. So many exciting things to come, get ready to raise a glass!

• Manager of 7 MNY Bacardi Account Managers covering Luxury, Nightlife, Mixology, and High-End independent account channels.o Led the Team to 100%+ Average KPI completion for FY20 for non-new hires pre-Covid. o Worked cross functionally with brand teams and customer marketing to create local program strategies to win market-share on the ground and digitally for those brands through world class programming and route to market strategies including Aberfeldy’s Gold Fashioned Week & Teeling’s Phoenix & Feathers.o Trained BAMs individually and in groups on sales techniques, brand knowledge and growth strategies, consumer behavior, and best practices to establish and maintain market growth trends in their respective account universe.o Championed BAMs on “Founders Mentality” and “Keeping the Customer at the Heart” of everything they do.o Helped to establish a foundation of creativity and open communication within the team to work together and feel comfortable creating successful custom programming for different brands for accounts. Teaching them to use a custom solution and brand mix for each account that is in line with increasing NSV, depletions, and grasping market share from competitors with commercial priorities in mind.• Manager of 20 Local MNY Groups (57 separate licenses) including Standard Hotels, 1 Hotels, Major Food, Jean Georges, SH, and Merchants Hospitalityo Managing a group account universe responsible for 4.2K 9L cases in FY19, currently up 16.7% FYTD Overall and up 302 9L cases of Grey Goose from FY19; In FY21 was able to find business during shutdown for Covid with creative to-go solutions.o Successful ideation, creation, and implementation of custom programming for each season across all different channels of business from hotel to fine dining to local bar for Grey Goose, Cazadores, Bombay Sapphire, and more.o Successful completion of all quarter KPI’s with a FYTD average of over 162% completion.o Management of A&P / T&E budgets

• Development and implementation of brand plan for new line extension launch of the Martini & Rossi brand’s Non-Alcoholic Vermouths, leveraging data analysis of Neilson & CGA market and consumer behavior insights to create a story with which to execute brand briefs, PR, Digital Campaigns, educate consumers, and be top of mind during every drinking and Aperitivo occasion. Responsibilities include: o Determination of Test Evaluation Markets, volumes, Retail Partner KPI’s, distributer partnership, and collaboration with barso Marketing strategy including brand story, history, go to market strategy both above the line and below the line, and budgeto PR briefing, calendar, market/national coverage, and choosing the right mediums to reach our target audienceo Ecommerce & Digital Strategy inc. partnerships with online retailers, social media strategy, A/B testing, and creation of digital assetso Cross-functional project management with national commercial sales, production, distribution, finance, agency partners, supply chain, & executive management for the successful regional test launch in DC, CA, IL, TX, AZ, & WA and future national rollout

• Field manager and liaison for distributer, client, and key accounts across departments, brands, and organizations, including multifunctional brand teams, finance, advocacy, and trade, resulting in expedited flow of information and increased sales and profits.• Brand champion and educator of full portfolio within account universe, resulting in inspired confidence with trade influencers and higher on premise suggestive selling to raise the bottom line.• Influencer of indirect sales, and creator of individualized solutions for cocktail program strategy through active listening, creative census, and white space analysis.• Innovator of cutting edge experiential brand activations, and implementer of customized national brand initiatives in the on premise resulting in higher brand awareness and engagement.• Architect of new business development through leveraging key relationships to create mutually beneficial partnerships outside of key account universe, capturing added value for Bacardi.• Creator of ROI through strategic budget management and delivery.• Digital point of reference for trade and complimentary industries through high quality strategic social media posts and engagement.

Entrepreneur Extraordinaire - Ping me for Deets

• Oversee a variety of content initiatives ranging from ultra-low budget to large budget ads, independent films, and awareness campaigns• Research and define target audiences and brand positioning• Ideate and leverage proficiency in Photoshop and Final Cut/iMovie to capture and edit content while, at the same time, managing the overall production plan including schedules and budgets• Recent clientele includes Fitness & Lifestyle brands, charities, NYU Student Government, Independent Film Makers, and Commercial Producers, Children’s Content Production Company• Created a music album from start to finish including strategy, writing, producing, recording and marketing

• Improve accounting processes by implementing more efficient operational practices and techniques for assigning, tracking, and retiring PP&E assets• Collaborate with producers to manage segment content for live features that successfully connect with the show’s target audience; includes selection and coaching of audience members for applicable creative pieces• Research and analyze celebrity news and competitor media content on a weekly basis to report to producers; keeping the Wendy Williams Show relevant and in the number two ratings position in their category• Proactively resolve production and talent issues under pressure via trouble shooting and operational analysis to maintain production schedule• Aid in the creation of a welcoming and lively environment for audience members to effectively represent the Wendy Williams brand throughout all interactions

• Managed day-to-day office requirements, including setting up, and recording talent auditions • Tracked petty cash outflow and inflow, resulting in an efficient expense sheet reconciliation• Expanded my network with Show-runners, Casting Directors, and Talent

Researched content for Small Potatoes show with tight deadlines, marketed through Facebook by designing custom potato characters for fans, and created promotional DVDs, resulting in reaching a larger audience and expanding show reachManage accounts payable with production accountant, and aided with clerical work, data entry, reception, production studio tours, and special events resulting in a more profitable workspace

Recorded, mixed, and broadcasted Hunter Hawks Sports Scores, Weather, and MTA Transit tips, resulting in increased school spirit and student body awareness

writing articles pertaining to the entertainment industry, designed to help actors and models book jobs.HUNTER WORD JANUARY 2009-MAY 2010Writer, wrote articles about current issues, and also filmed and broadcast reports about the mayoral race between Bloomberg and Thompson. Produced, filmed, and edited two news feature short films.Portfolio of published and broadcast work, and short films available at www.broadcastashley.com.