Ashley C. Email & Phone Number

New York, NY, US

Port Washington, NY, US

Pembroke, BM

Working with Bombay to Stir Creativity through the line with award winning programming in the On-Premise, Traditional and Non-Traditional Media, Point of Sale, and PR driving incremental revenue for the brand and its new innovations. This past year Bombay Gins hit 1M cases sold in The US and has risen to the number one SOV category wide. Continuing to.

Pembroke, BM

• Manager of 7 MNY Bacardi Account Managers covering Luxury, Nightlife, Mixology, and High-End independent account channels.o Led the Team to 100%+ Average KPI completion for FY20 for non-new hires pre-Covid. o Worked.
• Manager of 20 Local MNY Groups (57 separate licenses) including Standard Hotels, 1 Hotels, Major Food, Jean Georges, SH, and Merchants Hospitalityo Managing a group account universe responsible for 4.2K 9L cases in.

Pembroke, BM

• Development and implementation of brand plan for new line extension launch of the Martini & Rossi brand’s Non-Alcoholic Vermouths, leveraging data analysis of Neilson & CGA market and consumer behavior insights to.

Fort Lauderdale, Florida, US

• Field manager and liaison for distributer, client, and key accounts across departments, brands, and organizations, including multifunctional brand teams, finance, advocacy, and trade, resulting in expedited flow of.
• Brand champion and educator of full portfolio within account universe, resulting in inspired confidence with trade influencers and higher on premise suggestive selling to raise the bottom line.
• Influencer of indirect sales, and creator of individualized solutions for cocktail program strategy through active listening, creative census, and white space analysis.
• Innovator of cutting edge experiential brand activations, and implementer of customized national brand initiatives in the on premise resulting in higher brand awareness and engagement.
• Architect of new business development through leveraging key relationships to create mutually beneficial partnerships outside of key account universe, capturing added value for Bacardi.
• Creator of ROI through strategic budget management and delivery.

Entrepreneur Extraordinaire - Ping me for Deets

• Oversee a variety of content initiatives ranging from ultra-low budget to large budget ads, independent films, and awareness campaigns
• Research and define target audiences and brand positioning
• Ideate and leverage proficiency in Photoshop and Final Cut/iMovie to capture and edit content while, at the same time, managing the overall production plan including schedules and budgets
• Recent clientele includes Fitness & Lifestyle brands, charities, NYU Student Government, Independent Film Makers, and Commercial Producers, Children’s Content Production Company
• Created a music album from start to finish including strategy, writing, producing, recording and marketing

• Improve accounting processes by implementing more efficient operational practices and techniques for assigning, tracking, and retiring PP&E assets
• Collaborate with producers to manage segment content for live features that successfully connect with the show’s target audience; includes selection and coaching of audience members for applicable creative pieces
• Research and analyze celebrity news and competitor media content on a weekly basis to report to producers; keeping the Wendy Williams Show relevant and in the number two ratings position in their category
• Proactively resolve production and talent issues under pressure via trouble shooting and operational analysis to maintain production schedule
• Aid in the creation of a welcoming and lively environment for audience members to effectively represent the Wendy Williams brand throughout all interactions

New York City, NY, US

• Managed day-to-day office requirements, including setting up, and recording talent auditions
• Tracked petty cash outflow and inflow, resulting in an efficient expense sheet reconciliation
• Expanded my network with Show-runners, Casting Directors, and Talent

Researched content for Small Potatoes show with tight deadlines, marketed through Facebook by designing custom potato characters for fans, and created promotional DVDs, resulting in reaching a larger audience and expanding show reachManage accounts payable with production accountant, and aided with clerical work, data entry, reception, production studio.

Recorded, mixed, and broadcasted Hunter Hawks Sports Scores, Weather, and MTA Transit tips, resulting in increased school spirit and student body awareness

writing articles pertaining to the entertainment industry, designed to help actors and models book jobs.HUNTER WORD JANUARY 2009-MAY 2010Writer, wrote articles about current issues, and also filmed and broadcast reports about the mayoral race between Bloomberg and Thompson. Produced, filmed, and edited two news feature short films.Portfolio of published.

Master Of Business Administration (Mba), Specializations In Entertainment, Media, & Technology (Emt); Marketing; & Change Management

Ba, Media Studies

Education record