Ashley Carroll Email & Phone Number

California, United States

Greenwich, CT, US

Select companies: Scribe, Maze, Miro, Picnic Health, Formswift (acquired by DBX), Kindest, Valo Ventures (VC Fund), Enhancv, Doxel.ai, Parabol, Writer.

San Francisco, CA, US

Carpinteria, CA, US

• Built a team of 20+ Product Managers including 4 Directors. GM responsibility over 180+ Product/Design/Eng org w/ P&L ownership and $50M+ budget. Key results:
• Built and launched the Procore Construction Network (LinkedIn for the construction industry). Grew to ~150K companies within the first year while maintaining a high % monthly active.
• Integrated the PCN into Preconstruction and Financials product suites to enable Bidding and Payment Networks (the latter became a net new multi-$M ARR business within a quarter). Overwhelmingly positive feedback from.
• Built and launched Procore Conversations (integrated chat) globally, a long-time customer request. Greatly exceeded adoption goals and enabled the company's AI strategy.
• Established the Field Solutions division. Overhauled the mobile apps with an emphasis on consistent and intuitive user experience. More than doubled DAUs, improved both app store ratings, and significantly increased.
• Leveraged company profile data and product usage to identify Product Qualified Leads for sales. Contributed $30MM+ in pipeline and $10MM+ new ARR annually within a year starting the program.

San Francisco, California, US

• Partnered with the CTO/Co-founder to optimize the product development organization and processes.
• Laid the foundation for a high-functioning Product Management organization, including org design and hiring the lead product manager.
• Defined product artifacts from roadmap through specs/briefs.
• Introduced lightweight agile processes that increased development velocity.

• Built an online platform that enabled founders from around the world to apply for funding. Used structured and semi-structured data to arrive at investment decisions programmatically.Key results:
• Invested in ~100 startups across six continents. Portfolio performance in top 10% of peer funds.
• Established partnerships with several developer platforms including AWS and Facebook.

San Francisco, CA, US

• Founded and grew a cross-functional (product, engineering, UX/design, data science) Growth team. Oversaw engagement and viral growth efforts across web, mobile, and partner integrations.Key Results:
• Socialized, enabled, and advocated for data-informed decision-making across the company. Defined "One Key Metric" (successfully completed transactions) that was incorporated into all incentive compensation plans.
• Launched viral features that brought in 35K+ new users per month.
• Launched freemium offering that earned >80% more revenue per visitor than existing trial offering.
• Grew self-serve e-commerce channel that eventually grew to >80% new logos and $400M+ ARR.
• Led product internationalization / localization enabling global expansion to 10+ geos.

San Mateo, California, US

• Responsible for global subscribers and SaaS revenue ($113M), which was 100% e-commerce at the time.
• Built and managed the team responsible for platform and product-led growth: marketing site, authentication/authorization, new user onboarding, targeted in-app messaging, feature walls, user model/identity, plans +.
• Overhauled paid plans resulting in >4x ACV as well as improved LTV. Launched dozens of non-English and non-USD markets.

Seattle, WA, US

• Oversaw product lifecycle from "six-pager" through execution + initial launch of EC2 High-Memory instances.
• Worked with General Manager and Engineering Lead to create + execute product brief.
• Developed go-to-market plan tailored to industry verticals with intensive computing needs.

San Jose, CA, US

New York, NY, US

Mba, General Management

Ma, Education

Ba, Economics; Minor, Mathematics