Ashley Carter Email and Phone Number
I am currently seeking new opportunities to leverage my diverse experience in product management, including new product strategy and research. As a customer-focused Product Manager with a dual background in UX Research and over a decade of experience in startups, enterprise, and consultancy, I specialize in leading new product strategies, driving user-centric experiences, and leading cross-functional teams to deliver digital products to market. I utilize UX and other qualitative research methods to inform the design and development of digital products.My experience spans the full product lifecycle, from market research and strategy development to launch.Key Achievements:- Led product management for an e-commerce website build through strategy, concepting, research, and development for Fortune 500 IT company seeking product market fit for a niche audience, launched in under 1 year- Convinced executive leadership at a leading brokerage firm to abandon a potential new product lacking product market fit, resulting in ~$5 million saved- First and sole product manager at an early stage fintech startup, led mobile product through initial app store submission, a complete redesign effort, and launch to 3 markets- Developed a small agency's first usability testing and user research initiative which resulted in winning new client accounts- Proposed and conducted the first usability studies for an early stage financial services startup which prevented the company from releasing a full redesign that caused 40-100% user fail rate on key interactions- Productized a document analyzing clients’ online presence (analyzing factors of their existing marketing, social media, and organic SEO) for a small marketing agency which became a valuable component of every client package offered thereafterCore Competencies:- New Product Strategy: identifying market opportunities and developing product roadmaps that align with business objectives and user needs.- User Research & Insights: conducting user interviews, surveys, and usability testing to drive product improvements and ensure a seamless user experience.Let’s connect to discuss how my diverse product background aligns with your needs and explore potential opportunities for collaboration!
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Owner, Product And Ux Research ConsultantCarter Ashley LlcAustin, Tx, Us
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Marketing Strategy & Research @ Subconscious AiRice Business Nov 2024 - PresentSubconscious.ai is a B2B SaaS causal research AI platform providing market research insights for anyone looking to understand the “why” behind customer behaviors and purchase decisions. -
Mba CandidateRice Business Jan 2024 - Present
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Staff Product Manager (Consultant)Method Oct 2023 - Aug 2024- Led product discovery, current state assessment, and future state vision and strategy for one of the largest providers of private-label credit cards in the U.S.- Conducted heuristic evaluation and expert review of mobile app user experiences- Managed discovery phase of change management effort for a major cable and wire manufacturerMethod is a global strategic design and digital product development consultancy. We create value and impact by crafting experiences that improve lives and transform businesses. As companies grow and evolve, we help them better understand customer needs, discover new opportunities, accelerate time to market, and drive the digital transformation process. Together with GlobalLogic and Hitachi, Method’s parent companies, we partner across more than 60 locations and 22 countries to build and scale digital solutions for our clients. -
Associate Director, Product Management (Consultant)Frog Feb 2022 - Aug 2023Austin, Texas, United States- Led e-commerce website build through strategy, concepting, research, and development for Fortune 500 IT company seeking product market fit for a niche audience, launched in < 1 year- Defined product strategy and managed design effort to re-envision an existing advisor platform to encourage end consumer interaction for one of the largest asset managers in the world- Led user research and the design-to-development product pipeline to develop analytics dashboards for one of the world’s largest energy product and service providers - Managed user testing and the development of an interactive quiz to facilitate higher opt-in participation for the largest vision insurance company in the U.S. in an accelerated engagement of 12wks- Responsible for generating business development proposals and facilitating client workshops to promote product management services and advice- Influenced the direction of the product department through new hire interviewing and onboarding, leadership collaboration, and leading product initiatives to enhance processes -
Sr. Product Manager (Consultant)Frog Aug 2021 - Feb 2022frog is a leading global design and strategy consultancy. For more than five decades, frog has collaborated with passionate leaders and visionary entrepreneurs to launch new businesses, win on customer experience and bring bold ideas to life. We help our clients define and implement new business models and strategies to seize market opportunities, build the products and services that their customers love, and strengthen their capabilities and organizations. Applying a focused, interdisciplinary approach, frog helps large organizations, growth-oriented companies and innovative startups make their mark on the world. frog is part of the Capgemini Group. Learn more at www.frog.co
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Lead User Experience Researcher, Innovation LabsCharles Schwab Aug 2019 - Jul 2021- Led and developed 10 different 12wk innovation labs, serving as product manager, ux researcher, and sometimes both- Convinced executive leadership to abandon a potential new product lacking product market fit, resulting in estimated $5 million saved- Influenced executive leadership to acquire an online brokerage platform based on user research and product strategy efforts- Interviewed incoming employees in every cross-functional lab team role- Conducted qualitative research to direct concept design and decision making - Led development of pitch decks and demos to scale strategic decisions to executive leadership and the company at large- Participated in Schwab's Pro Bono Challenge by providing product and UX consultancy for MyPath, an edutech and fintech company focused on “Powering youth potential, seeding economic mobility” -
Sr. Ux Researcher, Innovation LabsCharles Schwab Nov 2018 - Aug 2019
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Sr. Product Manager, SecurityCharles Schwab Mar 2018 - Nov 2018Austin, Texas- Directed the vision, design (content, user experience, UI), and implementation of applications on Schwab’s retail web properties- Generated product concepts and developed internal process improvements for UX and Product teams
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Manager, Product & UxRoll Forward Sep 2016 - Dec 2017Fintech startup, loyalty and rewards app connecting locally-owned businesses and community financial institutions to their customers- First and sole product manager, led mobile product through initial app store submission, a complete redesign effort, and launch to 3 markets- Scaled company by hiring, managing, and training for Research, Marketing, and Design roles- Managed mobile app and desktop platform backlog and workload for engineering teams in U.S. and India- Managed all design and marketing efforts for a first-time product launch to market -
User Experience Researcher & Marketing SpecialistPraxent Apr 2015 - Apr 2016- Developed the agency's first usability testing and user research initiative which resulted in winning new client accounts- Recruited and hired freelance copywriters to promote industry thought leadership on company website- Initiated and managed an internal newsletter and employee blog writing initiative- Coordinated marketing efforts for the website, podcast, blog, and other projects- Conducted generative and evaluative user research for mobile and web apps- Completed HubSpot Inbound Marketing course -
Quality Assurance Analyst, Business AutomationIndeed Feb 2014 - May 2014Managed weekly deploy ticket and regression testing for internal web application• Conducted tests on internal digital sales and revenue tools, web apps, and new software product features• Demonstrated strong time management and organization skills to close ~20 tickets per week• Found, documented, & reported bugs by performing functional, usability, and performance testing• Created and executed weekly test plans & technical documentation used during the deploy cycle -
Product Analyst & User ResearcherCbanc Dec 2012 - Jan 2014Fintech startup, focused on resource sharing and document exchange among banking professionals- Proposed and conducted the company's first usability studies which prevented the company from releasing a full redesign that caused40-100% user fail rate on key interactions -
Social Media Marketing SpecialistSpeak Social 2010 - 2012- Productized a document analyzing clients’ online presence which became a valuable component of every client package offered thereafter- Managed social media accounts for clients via Twitter, Facebook, YouTube, and other social networks- Created an end-user assistance manual for an online Social feed platform- Participated in brainstorms and strategic meetings for advertising campaigns- Composed blogs, curated content, and developed documents for RFPs
Ashley Carter Education Details
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Strategy & Entrepreneurship
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Information Studies -
Radio-Tv-Film (Media Studies)
Frequently Asked Questions about Ashley Carter
What company does Ashley Carter work for?
Ashley Carter works for Carter Ashley Llc
What is Ashley Carter's role at the current company?
Ashley Carter's current role is Owner, Product and UX Research Consultant.
What schools did Ashley Carter attend?
Ashley Carter attended Rice Business - Jones Graduate School Of Business, School Of Information - The University Of Texas At Austin, The University Of Texas At Austin.
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