Ashley Chen Email & Phone Number

New York, Ny, Us

Newark, Nj, Us

PGIM Investments is an affiliate of PGIM, one of the world’s largest global asset managers, offering investment strategies across major asset classes to meet the needs of individual and institutional investors across the globe.

Newark, Nj, Us

Supported the local asset managers in China, Taiwan, and India on various fund launches and branding initiatives, e.g., UCITS fund distribution, competitor branding analysis, retirement survey, brand survey, paid advertisement, website transformation, etc.Helped identify and promote relevant PGIM thought leadership content to amplify brand and product awareness in Asia. Most recently led a translation project to help localize thought leadership content in Chinese for Asia investors that has amplified website traffic and social media engagement. Coordinated quarterly training webinars, client events and media engagements with investment teams from PGIM Fixed Income, Jennison, PGIM Real Estate, and PGIM Quantitative Solutions to boost product awareness and client engagement. Designed and refreshed monthly and quarterly reports for senior leadership that examine marketing activities across social media channels, websites, and news media ensuring that PGIM’s brand and investment capabilities are effectively conveyed in Asia.Developed a marketing plan template for each business to assess key priorities and identify areas of support that has helped drive productive discussions with in-country teams throughout the year.Prepared quarterly competitor analysis reports for select PGIM strategies that are offered in Asia to help enhance product positioning and support client and prospect conversations.

New York, Ny, Us

Strategically designed and implemented integrated marketing campaigns to generate leads and brand awareness of financial analytics and data management solutions through a combination of thought-leadership events/webinars, research publications, emails, direct mailings, promotional videos, social media, microsite, and search engine optimization.Successfully led a product launch for a portfolio analytics and reporting solution to build awareness among investment managers through email, social media, direct mail, video and advertising campaigns, speaking engagements at large industry conferences and internal trainings for the Commercial team. The initiative generated over 100 marketing qualified leads.Developed quarterly client communications regarding product launches and enhancements to support client retention and increase product usage. Drove brand recognition efforts by assisting key stakeholders with industry award submissions and drafting internal and external communications regarding award nominations and wins across the business.

New York, New York, Us

Produced and distributed the monthly flash estimates report for hedge fund strategies managed by the firm. Managed timely investor reporting and distribution for select hedge funds (mortgage/credit, distressed debt, and a multi-strategy managed account) through the extensive use of PowerPoint and Excel, as well as collaboration with Legal, Compliance, Product Control, and IT teams to ensure deadlines and optimum productivity. Reporting comprised of fund presentations, performance and risk reports, and due diligence questionnaires. Built a standardized template for fund performance, enabling investors and internal audience to access a snapshot of fund performance and NAV of each hedge fund strategy housed on the platform.Implemented and improved automation of investor reports, working collaboratively with cross-functional leaderships, including IT, Product Control, Risk Management, Investment, Legal, Compliance and external service providers.Prepared internal weekly sales pack for the Executive Management, Sales, and Investment Management teams by gathering weekly commentary from Portfolio Managers and updating various performance metrics for the firm’s hedge fund strategies.

Conducted research on investment strategies and performance of select fund managers by holding due diligence meetings and conference calls with portfolio management teams and product specialists.Drafted investment and regulatory alerts and prepared quarterly economic reviews and investment commentaries, specifically pertaining to money market and international equity markets.Performed asset class search screens by utilizing Morningstar, Zephyr and Ibbotson analytical software and utilized quantitative and qualitative research to identify a short list of funds and present it to senior management and investment consultants.Established and implemented a standardized due diligence questionnaire that helped improve the efficiency of workflow.