Ashley Cheshire, Mba Email & Phone Number

Forchheim, De

Forchheim, De

• Global marketing management with a focus to NAM in the molecular imaging space, promoting positron emission tomography (PET) radiopharmaceuticals for oncological, cardiac, and neurological (including Alzheimer's Disease) diagnostic imaging in support of diagnostic and theranostic patient care• Collaborated with external contract manufacturing partners including Blue Earth Diagnostics (Axumin, Posluma), Eli Lilly (Amyvid, Tauvid), & GE Health Care (Cerianna) • Executed comprehensive business marketing plans per fiscal year to sustain brand leadership, prevent price erosion, & drive industry growth targeted for novel radiopharmaceuticals in support of CMO relationships• Rolled out compelling product education and awareness campaigns in a highly technical industry within strict low-risk compliance framework• Implemented launch plans to bring novel radiopharmaceuticals to market & amplify impactful B2B stories from CMO partners• Executed multifaceted marketing initiatives by leading cross-functional teams & ensuring maximum impact to customers at all levels

St Petersburg, Florida, Us

· Manage, develop, and create marketing content for 8 distinct product lines, including managing marketing efforts for product launches for upcoming new products· Build marketing data for research & analytics by developing surveys, analyzing sales reports, & setting up a CRM· Manage logistics, shipping, & teams of booth staff for 30+ tradeshows in 2019, including travel to many· Support product development throughout the product lifecycle through research, training, & post-market surveillance· Redesign quality management system from the ground up as part of the project team; responsibilities include: provide insight & editing on developing content; develop standard operating procedures for training & internal audits

St Petersburg, Florida, Us

• Coordinate tradeshow presence for all events, including planning, communications, shipping, & support • Work with Product Marketing Manager to design & execute creative content for product brochures, advertisements, website, social media, large-format displays, product displays, product photography, product launches, press releases, etc. • Create foundational systems & processes to stabilize marketing functions as the company grows• Supported 45+ tradeshows in 2018; communicated with attendees, organized booth staff, arranged logistics, packed/shipped display, followed up on lead submission after each show, submitted expense reports for show & attendees reimbursements, & attended several shows throughout the year• Supported 3 major product upgrades (Xtract-All® Spine, 9/2018; Xtract-All® Nail (Winquist 4) & Xtract-All® Maxi, 10/2018) by designing literature, copywriting/copyediting magazine ads & press releases, taking product photos, & editing supporting videos• Worked on a team to develop a reinvigorated quality infrastructure in line with ISO 13485/CE standards• Developed organizational systems to manage digital assets, marketing inventory, tradeshow display items, & product marketing history• Supported parent company S.S.White by designing graphics, restructuring the logo files, & creating signage for the building interior & exterior• Drove visual rebranding by developing brand guidelines at the start of 2018; applied rebranding to marketing literature for 8 different product lines + supporting collateral (website, social media, tradeshow displays, & other sales support)• Earned honor of 2018 Employee of the Year• Continuously improve UX on website with front-end website development, graphic design, & content management• Designed logos for Rent Xtract-All®, XiD™, & Project Invigorate• X-Ray Search Engine™: Overhauled database of implant compatibility information to remove duplicates/typos & add info for recently launched products

• Graphics & Marketing Support (2011-2017)> Designed & executed creative content, such as website, print items, product packaging, etc.> Supported tradeshows by ordering exhibit services & shipping display • Customer Service Supervisor (2012-2017)> Trained & managed CS Reps> Managed int'l distributor accounts: fulfilled orders, compiled customs paperwork, & nurtured client relationships with efficient & reliable support • Customer Service Representative (2010-2012): order fulfillment, general office tasks, & light graphics support• Developed brand manual• Revised 150 Device History Records, checking against existing procedures & satisfying quality assurance requirements• Recommended standardized description syntax for 150 devices, revised all affected documents, & initiated quality controls (Accepted Label approvals & Change Control), creating a quality foundation to improve future operations, especially int'l regulatory submissions & customs acceptance• Took over a manufacturing time study, redesigning data collection & making an Excel workbook to convert raw data into time-per-piece-per-task results for production planning• Created a finished goods supply calculator in Excel to improve planning & supply management, reducing domestic backorders to 0%• Wrote the work instruction manual for customer service & account management• Leveled up advertising design for print & web by establishing new themes, taking fresh product photography, & designing artwork.• Established finished goods management & reporting by taking stock monthly & problemsolving for errors, reducing finished goods discrepancies & allowing detailed tracing of controlled lots • Redesigned company website, with new graphics, improved UX/UI, responsive design, & password-protected area for distribution partners• Redesigned product catalog, added new products, removed discontinued items, & updated graphics, layout, & copy.• Designed & ordered large-format tradeshow displays

Executive Mba In Healthcare Leadership

Ba In Interdisciplinary Studies, Interpersonal/Organizational Communication, Music Performance, And French