Ashley Chew Email & Phone Number

Philippines

Leading a team of 20, overseeing the Strategy and Operations of: a) Sourcing b) Inspections c) Dealer and Seller Transaction d) Recondition and Inventory

Malaysia

Carsome is the largest online used car trading platform in Southeast Asia. With presence in Malaysia, Indonesia, Thailand, Singapore and Philippines. We offer a seamless and hassle-free experience to consumers who wish to buy or sell a car.Leading a team of 3 in GM Office (Scope evolve over the years), responsibilities include but not limited to:a) Serving as an air traffic controller for my General Manager and the Management teamb) Integrator connecting work streams that would otherwise remain siloedc) Communicator linking the leadership team and the broader organizationd) Honest broker and truth teller when the leader needs a wide-ranging view without turf considerations; e) Confidant without an organizational agenda.On top of that: a) Plan, grow and kickstart the Retail Sales, Operations, Category, Inventory, Recondition, Customer Service to support the THEN NEW business segment that we were tasked to expand - B2C business segment. b) Expand 2 Retail Experience Center to 11 Retail Experience Centers in 1.5 years. c) Grew 40 head counts to 500 head counts in 1.5 years for business expansion.d) Project Manage projects and initiatives with the team ie: Expansion of Retail Experience Center, Implement Broker as New Source of Channels, Change of Business Entity, Process Improvement Across Departments, Retail Experience Center Relocation, Implement Telesales just to name a few.

Kuala Lumpur, Malaysia

GoCar Malaysia, a homegrown car sharing platform at 400+ locations with 1,000+ cars on the road serving users across 7 states, namely Wilayah Persekutuan, Selangor, Penang, Johor, Kedah, Perak, and Negeri Sembilan. Responsibilities include but not limited to: a) Leading a team of 7 and reports directly to the CEO of GoCar. b) Responsible for the digital strategy, marketing partnership for GoCar across Malaysia. c) Contributes to marketing effectiveness by identifying short-term and long-term issues that are addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.d) Developing marketing plans and programs as well as new marketing initiatives; directing promotional support.e) Defining digital processes, structure, framework, and digital roadmap.f) Strengthen the branding of GoCar's desired image and position in Malaysia.g) Conduct general market research to keep abreast of trends and competitor’s marketing movements.Marketing Achievements:(a) Built the Marketing team from scratch.(b) Resourcefully execute Marketing strategies with ~RM5k budget/ month for the first 2 years. (c) Decreased cost per acquisition by 36.9%. (d) Decreased cost per approved user by 17.9%. (e) Doubled the registered user base from ~50k to 100k. (f) Attained PR value of more than RM2million for Press Conference with Shell Malaysia and Express Rail Link (ERL), respectively with limited budget of

Selangor, Malaysia

Responsibilities include but not limited to: a) Responsible for building new revenue streams and special projects. b) Define project scope, goals and deliverables. c) Deliver updates on the progress and possible obstacles facing a project. d) Manage and resolve issues as they arise and identify potential risks and adjust the plans accordingly. e) Communicate and update necessary progress with the team and stakeholders. f) Manage budget, documentation, and staffing. g) Support CEO of GoCar on any new strategic projects. h) Train new team members to take over the end product after the business stabilises. Special Projects Achievements: a) Pioneer team in building GoCar from 7 to ~ 80 headcounts. b) Built the Revenue Development team from scratch. c) Successfully built 4 new revenue streams from scratch - GoWrap, GoCarSubscription, Corporate Car Subscription and Long Term Rental Package on top of managing a Marketing and Partnership team. d) Achieved a revenue of ~ RM300,000 for GoWrap within 2 months of launch. e) Successfully led the end to end execution of the GoWrap project of 200 GoCars with Shell Malaysia, while managing internal and external stakeholders from various teams, on top of managing a Marketing team. f) Achieved PR value of more than RM1 million during the launch of GoCarSubscription with zero budget.

Cyberjaya, Malaysia

As part of the seven-person digital marketing team, I managed the social media platforms – Facebook, Twitter, Instagram, and LinkedIn together with the Marketing Director (as of June 2016). Responsibilities include but not limited to: a) Growing the social media platforms by running paid and organic campaigns. In charge of content management, strategizing, building and monitoring social media campaigns performances by deep diving into pre-determined performance management metrics. b) Work together with Marketing Director to tighten the marketing funnel by running social media campaigns and optimizing landing pages to create brand awareness, garner engagements and conversions. c) Key person responsible for creating content for MaGIC’s bi-weekly newsletter.d) Digital marketing strategy recommendations and executions for MaGIC’s programs. e) Managing the budget given wisely. Leading the core team members of the digital marketing team in building organic marketing content. f) Build organic marketing by participating in community building events in the startup scene.Achievements (as of June 2016)a) MAP ASEAN Cohort 2 Application (Regional Campaign): Conversion rate at 11.7%.b) MaGIC Bi-weekly Newsletter #24: 2.8% increase in click rate from December 2015 to January 2016.

Kuala Lumpur, Malaysia

Promoted to Associate Consultant, I am responsible in HR recruitment for the Oil and Gas sector before being transferred to cover the Professional services sector. I recruit both HR Generalist and Specialist roles.I emphasize a lot on self progression thus I constantly push myself out of the comfort zone for development to meet the high expectations of my clients.

Kuala Lumpur, Malaysia

I am in charged of supporting the HR Team in attracting the top HR talents in Malaysia. It ranges from middle to senior level permanent and contract positions across a number of different sectors including but not limited to; FMCG & Retail, Financial & Professional Services, Oil & Gas & Large Manufacturing, IT, Telecommunications and Pharmaceuticals. Managed to achieve excellent revenue result and was promoted to Associate Consultant in 4 months.