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Strategic leader skilled at transforming complex technical concepts into compelling narratives that drive business growth. With expertise at the intersection of marketing, product, and psychology, I leverage deep customer insights and data-driven strategy to create authentic brand experiences that deliver measurable results.Throughout my 15+ year career, spanning Google, Toptal, and leading agencies, I've consistently bridged the gap between technical innovation and human emotion. My approach combines analytical rigor with cultural intelligence to develop strategies that advance business objectives while resonating deeply with target audiences.Key achievements:• Drove 71% YOY growth for Google Partners North America though integrated marketing strategies• Led Creative Strategy initiatives contributing to 40% YOY growth for Toptal• Orchestrated successful multi-channel campaigns across global markets for Google• Aligned cross-functional team behind clear strategic vision, reducing creative turnaround times by 66% at Toptal• Orchestrated end-to-end crowdfunding campaign strategy for early-stage startup, surpassing $20k funding goal through integrated marketing and strategic storytellingKey strengths:• Facilitating collaborative cross-functional partnerships to drive cohesive strategies• Developing data-informed creative solutions that exceed key performance indicators• Transforming complex business challenges into breakthrough creative solutions• Establishing scalable processes that enhance team effectivenessKnown for thoughtful leadership, strategic vision, and the ability to unite teams around innovative concepts that push boundaries. I combine meticulous analysis with creative exploration to deliver strategies that help brands stay ahead in today's rapidly evolving digital landscape.Looking to connect with forward-thinking organizations where I can leverage my unique blend of analytical thinking and creative strategy to drive innovation and meaningful growth.Expertise: Creative Strategy • Product Marketing • Brand Development • Cross-functional Leadership • Data-Driven Decision Making • Customer Psychology • Digital Innovation • Growth Marketing
Career Break
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Full-Time ParentingCareer BreakSeattle, Wa, Us
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Senior Creative Strategist | Product, Brand, MarketingToptal Apr 2023 - Feb 2024Work From Anywhere, Remote, OoLed Creative Strategy team for global talent marketplace, fueling data-driven, high-performing creative across channels, cultivating cross-functional partnerships and streamlining processes.• Led Creative Strategy team, driving high-performing creative across multi-channel marketing and landing pages, ensuring alignment with business objectives and contributing to 40% YoY growth.• Gained executive stakeholder trust and early project buy-in for large-scale initiatives, enabling record time deployment, including for a major new product launch.• Drove marketing strategy for major product launch, spearheading customer research, product positioning, and messaging; producing marketing content, sales collateral, and landing pages.• Strengthened communication and collaboration across Product, Creative, Marketing and Sales, streamlined workflows and established clear processes, increasing creative output and decreasing turnaround times. -
Chief Marketing OfficerLevelle Mar 2021 - Jun 2022Ithaca, New York, UsLed brand and marketing vision for an innovative sports nutrition company.• Defined brand positioning through customer research and competitive analysis, driving messaging, design, and social strategy to increase organic website visits by 1,059% year-over-year.• Led successful crowdfunding campaign, surpassing $20k goal in under 40 days, with a landing page, omnichannel marketing and 1:1 communications.• Developed content marketing and social media strategies that boosted email sign-ups by 126% and Instagram followers by 280% in nine months, pre-product. -
Associate Director, StrategyDentsumb Jan 2020 - Dec 2020Orchestrated insight development to elevate customer experiences and business outcomes.• Spearheaded the creation of a cutting-edge library of strategy tools, such as the UX Content Page Builder, to optimize messaging for client web and email projects, enhancing user experience.• Researched and documented evolving consumer needs in the wellness space during the pandemic, informing client strategies with synthesized data.• Increased conversions by 51% YOY for nonprofit's major annual holiday campaign through well-crafted messaging.Client: Dr. Scholls -
Senior Strategist | Content, Brand, CommunicationsDentsumb Nov 2017 - Jan 2020Integrated brand, communication, and content strategies to align with consumer insights and business goals.• Led digital platform strategies for high-profile clients such as Salesforce, Dole, and Juniper Networks, driving impactful brand and content strategies.• Crafted 4 customer journey maps resulting in new communication strategies adopted by both Marketing and Sales, demonstrating a deep understanding of customer interactions and needs.• Guided cross-functional product team, including designers, strategists and engineers, through turbulent agency acquisition and executive turnover, resulting in talent retention, while managing a direct report.Clients: Salesforce, Dole, Juniper Networks, American Express, Cool Effect, Essex Apartments, Proof Point, Fandor, Gigamon, TE Connectivity
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Strategist | Content, Brand, UxDentsumb Sep 2016 - Nov 2017• Directed brand strategy for a multi-million dollar environmental nonprofit, leading to a 50% increase in conversions through a redesigned portfolio of B2C e-commerce product landing pages.• Conducted audience and market research to shape messaging, product roadmaps, and go-to-market strategies, boosting transactions by 30% and new customer growth by 80%.• Identified user trends and testing opportunities that led to a 34.86% increase in conversions on non-profit’s e-commerce platform.• Established the content strategy offering at Swirl (later acquired by mcgarrybowen, then rebranded to dentsuMB), successfully pitching it to internal teams and new clients.Clients: New Chapter (P&G), Bowers & Wilkins, Seasoned, Proof Point, Motion Stretch Studio, Delta Dental, Cool Effect
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Creative Strategist | Google Partners, Smb MarketingGoogle Aug 2015 - Aug 2016Mountain View, Ca, UsEmpowered small businesses with the tools and support they needed to thrive online.• Produced video and written case studies, identifying compelling user stories and directing writers and video teams to final execution.• Launched a new, highly anticipated, Premier badge and Specializations to 97k Google Partners and 1.6M professionals.• Ghost wrote a PR piece for a senior Google exec published on Entrepreneur. -
Strategic Planning StudentMiami Ad School Apr 2015 - Jun 2015Miami, Fl, Us -
Creative Strategist | Google Partners, Smb MarketingGoogle Apr 2012 - Mar 2015Mountain View, Ca, UsGrew Google Partners membership globally by driving user insights, campaign strategy, and creative excellence, resulting in rapid user acquisition and significant revenue increases across multiple channels.• Directed channel strategy and creative for revenue-generating campaigns, achieving 71% YOY growth in the North America program.• Developed bi-annual multi-channel marketing campaign, driving 500% growth in 1 1⁄2 year span; ran in 10 languages, on 5 continents, reaching 30k users by 2014.• Spearheaded creative strategy for Google Partners product launch, attracting 20,000 individuals from 2,600 agencies in the first week.
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Account SupervisorWdfa Marketing Jun 2011 - Oct 2011San Francisco, Ca, UsMetroPCS -
Account ManagerWdfa Marketing Jun 2010 - Jun 2011San Francisco, Ca, Us
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Account ExecutiveWdfa Marketing Feb 2009 - Jun 2010San Francisco, Ca, Us
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Account CoordinatorWdfa Marketing May 2008 - Feb 2009San Francisco, Ca, Us
Ashley Christensen Education Details
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University Of California, Santa CruzPsychology (Intensive) -
Miami Ad SchoolStrategic Planning Boot Camp
Frequently Asked Questions about Ashley Christensen
What company does Ashley Christensen work for?
Ashley Christensen works for Career Break
What is Ashley Christensen's role at the current company?
Ashley Christensen's current role is Full-time parenting.
What is Ashley Christensen's email address?
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What is Ashley Christensen's direct phone number?
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What schools did Ashley Christensen attend?
Ashley Christensen attended University Of California, Santa Cruz, Miami Ad School.
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