Ashley Christensen Email & Phone Number

Seattle, Wa, Us

Work From Anywhere, Remote, Oo

Led Creative Strategy team for global talent marketplace, fueling data-driven, high-performing creative across channels, cultivating cross-functional partnerships and streamlining processes.• Led Creative Strategy team, driving high-performing creative across multi-channel marketing and landing pages, ensuring alignment with business objectives and contributing to 40% YoY growth.• Gained executive stakeholder trust and early project buy-in for large-scale initiatives, enabling record time deployment, including for a major new product launch.• Drove marketing strategy for major product launch, spearheading customer research, product positioning, and messaging; producing marketing content, sales collateral, and landing pages.• Strengthened communication and collaboration across Product, Creative, Marketing and Sales, streamlined workflows and established clear processes, increasing creative output and decreasing turnaround times.

Ithaca, New York, Us

Led brand and marketing vision for an innovative sports nutrition company.• Defined brand positioning through customer research and competitive analysis, driving messaging, design, and social strategy to increase organic website visits by 1,059% year-over-year.• Led successful crowdfunding campaign, surpassing $20k goal in under 40 days, with a landing page, omnichannel marketing and 1:1 communications.• Developed content marketing and social media strategies that boosted email sign-ups by 126% and Instagram followers by 280% in nine months, pre-product.

Orchestrated insight development to elevate customer experiences and business outcomes.• Spearheaded the creation of a cutting-edge library of strategy tools, such as the UX Content Page Builder, to optimize messaging for client web and email projects, enhancing user experience.• Researched and documented evolving consumer needs in the wellness space during the pandemic, informing client strategies with synthesized data.• Increased conversions by 51% YOY for nonprofit's major annual holiday campaign through well-crafted messaging.Client: Dr. Scholls

Integrated brand, communication, and content strategies to align with consumer insights and business goals.• Led digital platform strategies for high-profile clients such as Salesforce, Dole, and Juniper Networks, driving impactful brand and content strategies.• Crafted 4 customer journey maps resulting in new communication strategies adopted by both Marketing and Sales, demonstrating a deep understanding of customer interactions and needs.• Guided cross-functional product team, including designers, strategists and engineers, through turbulent agency acquisition and executive turnover, resulting in talent retention, while managing a direct report.Clients: Salesforce, Dole, Juniper Networks, American Express, Cool Effect, Essex Apartments, Proof Point, Fandor, Gigamon, TE Connectivity

• Directed brand strategy for a multi-million dollar environmental nonprofit, leading to a 50% increase in conversions through a redesigned portfolio of B2C e-commerce product landing pages.• Conducted audience and market research to shape messaging, product roadmaps, and go-to-market strategies, boosting transactions by 30% and new customer growth by 80%.• Identified user trends and testing opportunities that led to a 34.86% increase in conversions on non-profit’s e-commerce platform.• Established the content strategy offering at Swirl (later acquired by mcgarrybowen, then rebranded to dentsuMB), successfully pitching it to internal teams and new clients.Clients: New Chapter (P&G), Bowers & Wilkins, Seasoned, Proof Point, Motion Stretch Studio, Delta Dental, Cool Effect

Mountain View, Ca, Us

Empowered small businesses with the tools and support they needed to thrive online.• Produced video and written case studies, identifying compelling user stories and directing writers and video teams to final execution.• Launched a new, highly anticipated, Premier badge and Specializations to 97k Google Partners and 1.6M professionals.• Ghost wrote a PR piece for a senior Google exec published on Entrepreneur.

Miami, Fl, Us

Mountain View, Ca, Us

Grew Google Partners membership globally by driving user insights, campaign strategy, and creative excellence, resulting in rapid user acquisition and significant revenue increases across multiple channels.• Directed channel strategy and creative for revenue-generating campaigns, achieving 71% YOY growth in the North America program.• Developed bi-annual multi-channel marketing campaign, driving 500% growth in 1 1⁄2 year span; ran in 10 languages, on 5 continents, reaching 30k users by 2014.• Spearheaded creative strategy for Google Partners product launch, attracting 20,000 individuals from 2,600 agencies in the first week.

San Francisco, Ca, Us

MetroPCS

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

B.A., Psychology (Intensive)

Strategic Planning Boot Camp