- Develop dynamic social media/digital content to continually improve efforts to reach constituents, drive online engagement, and promote MKA’s mission. - Work closely with the Director of Communications to develop and implement long-term digital communications plans to support MKA's vision and strategy.- Position content to achieve communications goals for enewsletters, webpages, social media, and other marketing initiatives. - Monitor, analyze, and report on overall school digital communications performance. - Act as liaison between Development, Alumni, and Communications Offices to develop marketing strategies, including: providing strategic communications planning and creative development, contributing to concept development for campaigns, branding, and execution of marketing initiatives. - Manage vendor relationships with creative/advertising agencies, printers, photographers, and web hosts.

Develop and implement digital marketing strategies including SEO strategy, analytics analysis and user experience research on behalf of the school. Generate quality digital content, both written and visual, for a variety of online platforms and marketing materials . Manage, monitor and report on all social channel performance. Serve as active webmaster.

Create and manage inbound marketing, content creation and execution for Mole Street and Mole Street Artists clients. Manage social media content creation, paid strategy and plans. Copy editing/writing for blog posts, press releases, e-blasts, websites and more. Work with partners to create and implement SEO content strategies across all platforms by creating actionable Strategic Marketing Plans. Understand and interpret analytics, generate data insights and create reports on a monthly basis.

Create and manage media materials such as press releases, media alerts, media lists, strategic pitches and more. Conduct all media outreach, follow-up and manage relationships with media. Assist in execution of client events and facilitate on-site media requests/interviews. Manage client Facebook and Twitter profiles, paid support strategy, content creation and partnerships. Assist in developing new business pitches for the agency.

Responsible for day-to-day account management such as client call agendas, weekly and monthly reports, and all client requests. Create media materials such as press releases, media alerts, media lists, strategic pitches and more. Conduct all media outreach, follow-up and manage relationships with media in a variety of different markets for a wide range of clients. Assist in execution of client events and facilitate on-site media requests/interviews. Manage client Facebook and Twitter profiles, paid support strategy, content creation and partnerships. Assist in developing new business pitches for the agency.

Write weekly editorial features reporting on campus trends and styles. Communicate daily to over 2,000 followers across different social media platforms. Link to all articles: http://www.collegefashionista.com/ashleyconde/

Assisted and conducted media outreach for clients including Verizon Wireless, Kings Food Markets, McDonald’s, Girl Scouts, General Motors, Keystone Foods and Ronald McDonald House Charities. Created and monitored social media content on behalf of clients. Create media monitoring reports, press kits, clips and clip books, and help with client events. Conducted follow-up efforts for five Kings Food Markets’ Grand Reopening events which resulted in 43 placements and garnered 2,800,000 media impressions. Provided timely research results for trending issues for Keystone Foods.

Assisted account executives with press coverage, media placements, press kits, clippings and event promotion for clients such as Bernie Robbins Jewelers, Stephen Starr Restaurants and Catering, and The Philadelphia Fashion Incubator. Aggregated media hits in recaps for clients. Issued and engaged press for media coverage.

Created 10 daily posts which required extensive research and conducting interviews within the fashion industry. Worked with over 20 different public relations companies to identify products, clothing, and events for coverage.