Ashley Couto work email
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Ashley Couto personal email
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I help corporate professionals & leaders grow their careers, professional brands, and leadership. I put my 20 years of award-winning personal brand and 15 years of leadership to work to help you expand your opportunities and grow your leadership capacity.As an ex-COO and CMO, I've personally hired and mentored hundreds of employees and leaders. The candidates that make it across the line are the ones that do more than put out a resume: They have a clear brand that is thoughtfully communicated. I've also shared my leadership and career insights in many of the world's largest publications.It takes more than showing up to break through the pack. My award-winning writing has been in many of the world’s largest publications, including Forbes, Business Insider, Entrepreneur, ELLE, VICE, Conde Nast Traveller, National Geographic, Travel+Leisure, Observer, JSTOR Daily, Queerty, Huffpost, and more.I’m especially passionate about helping women, people with disabilities, and queer people build personal brands that get them into leadership positions. Women at the helm in business increase productivity, enhance collaboration, inspire organizational dedication, & improve fairness (APA). And studies show that when women have access to capital, they consistently reinvest in their communities at higher levels than men. If we want to make everyone’s work lives and communities better, it starts with getting more money into women’s hands.Professional accolades:- Qwoted Media Advisory Board Member- 2018 Business Woman of the Year at OneWoman Montreal- 2x top read of the month Business Insider- Jury member CIFFT Tourism Press Award- Jury member GetResponse Content Monetization Platform (CMP) ChallengeHow I can help:⇢ Career & personal brand coaching⇢ Leadership & executive coaching⇢ Corporate Leadership training⇢ Keynote speakingTo book me to speak or pitch me, email me at pitches@ashleycouto.com
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Brand + Media StrategistAshley Couto, Inc.Canada -
Marketing + Sales StrategistAshley Couto CoachingCanada -
Vice President Of Professional ServicesPassion.IoCanada -
Founder + Ceo | Personal Brand CoachAshley Couto CoachingCanada -
Business CoachAshley Couto CoachingCanada -
Professional SpeakerWork-Life Bestie Sep 2023 - PresentNeed a keynote speaker for colleges or universities or corporations? Let's work together to bring your audience the right message.Some topics I can speak to:- Job market preparedness & crafting a standout resume- Creating an intentional career path & setting your non-negotiables- Hiring & pay equity for women, LGBTQIA2S+, and people with disabilitiesPlease email assistant@worklifebestie.com for inquiries. -
Career Coach | Professional Brand Strategist | Resume WriterWork-Life Bestie Sep 2023 - PresentYou know it's time to find your first or next job opportunity and you're ready to take the leap. You know you need a strategic and tailored approach to get to your goals. That's where I come in. I help career professionals in two ways: 1) job search coaching 2) professional brand growthHere's how I can help you find a new role:- ATS optimization- Resume writing & review- LinkedIn profile editing & review- Career pivot strategy- Networking & application strategy- Interview preparation- Position negotiation advice- Troubleshooting workplace issues- Promotion & professional growthHow I can help you build your brand:- Identifying your core message- Audience-building strategy- Media training & pitching- Online business coaching- Preparing your signature talk -
Founder & CeoWork-Life Bestie Sep 2023 - PresentWork-Life Bestie helps millennial & Gen Z job seekers find fulfilling work and break into the management track without sacrificing their life and relationships. Results:- Salary bumps of 10-20%- Jobs with equity & benefits- Multiple successful career pivots- Fortune 500, tech, & FAANG companiesWe know what it takes to be successful in the job market and get into the leadership track because we were the people doing the hiring, promoting, and making decisions as C-level leaders at high-growth startups. We're especially passionate about helping women, 2SLGBTQIA+ and individuals with disabilities find opportunities in leadership. Data shows that companies are all more profitable, engaged, and productive when these groups are in leadership roles, yet they -
Contributing WriterElle Magazine Oct 2024 - PresentI write about women, careers, & equity for Elle. -
Business JournalistBusiness Insider Mar 2023 - PresentAs a regular contributor for Business Insider, I cover various topics around entrepreneurship, work culture, and travel. My articles are regularly popular reads, syndicated to other publications, translated into multiple languages, and become top stories at Business Insider. -
ContributorWell+Good Mar 2023 - PresentI write about mental health & relationships for Well+Good. -
Ai InstructorChief Executive Group Aug 2023 - PresentAs the AI Instructor for Chief Executive Group, I work with C-Suite executives in some of the largest companies in the US to implement Ai strategies and frameworks into their companies. Ongoing, my role consists of:⇢ Providing regular AI trainings for members⇢ Adding to the Chief Executive Group prompts and best practices database and creating prompts for members who are looking to accomplish specific AI-related tasks⇢ Answering questions for program members -
Freelance JournalistAshley Is A Freelance Journalist Sep 2015 - Present⇢ Pitch, interview, research, fact check, and write articles in AI, wellness, food, travel, and entrepreneurship.⇢ Update SEO content, create article outlines in line with content marketing standards⇢ Work on branded and sponsored content for commerce/reviews verticals⇢ 2x top six reads about AI at Business Insider and AI articles featured on the North American home page of Microsoft Edge⇢ Bylines in: Business Insider, VICE, Entrepreneur, Elle Well+Good, Giddy, Conde Nast Traveler, National Geographic, Travel+Leisure, Food Republic, Mashed, Observer, HuffPost, etc. -
Head Of Operations & MarketingStaynue Jun 2023 - Sep 2024As Head of Operations and Marketing at StayNue, my key contributions were focused on culture change, building the executive and customer service team, market expansion, and overhauling our channel marketing.I led the following initiatives:⇢ Culture and procedure overhaul⇢ Expansion into new markets⇢ Identification of workforce gaps & hiring of new team members⇢ Promotion & mentorship of four new managers & supervisors⇢ Expansion of distribution channels & OTA partners⇢ Listing optimization & keyword optimizationWhich resulted in:⇢ Partnership & management of The Perch Hotel in Catskills, NY. ⇢ Performance 15% above market during a nationwide performance dip⇢ 35% Increased employee engagement⇢ 27% increased employee happiness and decreased churn⇢ Boosted AirBnB search appearances by 22% YOY.⇢ Expansion of StayNue's operations to Florida, North Carolina, Texas, New York, and Washington -
Chief Operating & Marketing OfficerThe Listings Lab Apr 2020 - Apr 2023As Chief Operating & Marketing Officer, I grew the brand from new entrant into a top 5 real estate coaching company in North America with 2-3x YOY growth through virtual and in-person live events and digital marketing and streamlined our tech-enabled operations. ⇢ Drove 2-3x annual growth at 58% profitability selling B2B coaching programs to real estate agents⇢ Expanded team from 4 people to 20 & several freelance contractors, including leadership team in sales, marketing, and finance⇢ Oversaw $1.1M in company Meta ad spend ⇢ Implemented post-purchase operational procedures using automated email & SMS via CRM, AI-assisted chatbots, and automated check-in and ascension workflows that boosted program completion rate by 15% and boosted coaching program ascension rate by 10%⇢ Added third-party payment financing and robust contrasts to boost company sales by 12% annually and reduce chargebacks to less than 2% and boost chargeback win rate up to 85% -
Chief Product OfficerThe Listings Lab Feb 2019 - Mar 2020As Chief Product Officer, at The Listings Lab, I was responsible for overhauling the company's titular offer to triple monthly enrolment capacity alongside product development and GTM & demand gen strategy for three new offers to help real estate agents grow their business.Offers launched:The 7-Figure Agent Mastermind is a 12-month business growth mastermind and agency-style DFY hybrid that helped real estate agents scale from $250k to 7-figures by building a lean team, implementing social media & digital marketing funnels, implementing systems & operational procedures, and deep mindset training. This offer added $3.1 million ARR to the business with an 87% annual re-enrolment rate and 8.43 NPS score. The Listings Lab Live is a 3-day live business growth mastermind and sales upsell event for real estate agents. I led GTM strategy and programming development on this offer, ensuring a valuable and transformative experience for everyone who attended. The first 100-person event sold out and during the event, I closed $300k in sales from stage.The Accelerated Agent is The Listings Lab's entry-level and downsell offer for agents below $100k, focused on organic marketing. I was responsible for the product development & GTM strategy for this offer. The Listings Lab offer:I was mandated by the founder to find a way to triple enrolment without diluting program quality. This involved abolishing the pod and weekly coaching call model to shift the program to lifetime access with a Facebook group (later Skool group), 2 weekly group calls, and a homework submission system. This allowed enrolments to go from 15 students at a time to 60 students a month.While in this position, I was also responsible for conducting product health assessments for The Listings Lab's titular signature program. Under my stewardship, the course had over 20 new lessons added which drove a critical uptick in social proof that allowed the business to grow based on the strength of its results. -
Marketing CoachThe Listings Lab May 2018 - Feb 2019As a Marketing coach, I shepherded students in 1:1 and then cohort-based pods through The Listings Lab's titular offer over the course of 12 weeks. What started as a team of four coaches reduced to just myself within 90 days as I was the only coach yielding results for clients. My responsibilities included leading coaching calls, reviewing member homework, and providing support to members in between calls -
Chief People & Communications OfficerBetter En Noir Nov 2015 - Feb 2018Montreal + ParisBetter En Noir (acquired in 2018) was a boutique PR & influencer marketing firm that specialized in helping English speaking companies gain marketshare in the Francophonie & vice versa.⇢ Championed the growth of the company from $0-10M ARR and a exit.⇢ Hired & supervised a team of 10 PR Strategists/Account Managers with an 87% client retention rate⇢ Led PR and content strategy for all clients, with an average 300% bump in web traffic YOY across our client portfolio
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Curatorial AssistantMusée National Des Beaux-Arts Du Québec (Mnbaq) Sep 2013 - Aug 2015Capitale-Nationale, Quebec, Canada -
Vice President Of ServicesFasa Concordia Mar 2012 - Jun 2013Montreal, Quebec, Canada -
Gallery AssistantConcordia University Sep 2011 - Mar 2013 -
Editor In ChiefVanier College Jun 2009 - May 2010Montreal, Quebec, Canada -
Managing EditorVanier College Jun 2008 - May 2009Montreal, Quebec, Canada -
Art EditorVanier College Jun 2008 - May 2009Montreal, Quebec, Canada -
Staff ReporterVanier College Aug 2006 - May 2008Montreal, Quebec, Canada
Ashley Couto Skills
Ashley Couto Education Details
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Art History, Criticism And Conservation -
Master Of Business Administration - Mba -
Art History & Film Studies
Frequently Asked Questions about Ashley Couto
What company does Ashley Couto work for?
Ashley Couto works for Ashley Couto, Inc.
What is Ashley Couto's role at the current company?
Ashley Couto's current role is Brand + Media Strategist.
What is Ashley Couto's email address?
Ashley Couto's email address is ac****@****ail.com
What is Ashley Couto's direct phone number?
Ashley Couto's direct phone number is +173260*****
What schools did Ashley Couto attend?
Ashley Couto attended Concordia University, Wrexham University, Concordia University.
What skills is Ashley Couto known for?
Ashley Couto has skills like Microsoft Office, Time Management, Sales, Powerpoint, Public Speaking, Interviews, Teamwork, Microsoft Excel, Microsoft Word, Management, Leadership, Data Analysis.
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