Ashley Davidson Email and Phone Number
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Purpose-driven CMO who builds brands and accelerates top-line growth through data, insights and intelligence. Deep experience leading global marketing for complex solutions, consulting, managed services and lifecycle services for long-term client relationships. Significant acumen in technology, infrastructure, sustainability, healthcare, med tech, consulting and data/insight services. End-to-end marketing expertise from product strategy and solutions marketing through digital transformation. Executive leadership of award-winning branding and creative services, demand generation, performance marketing, industry engagement, integrated communications and client success. A seasoned advisor and executive team member adept at board and c-suite communication. Proud partner with commercial sales and service leadership to drive OIT, revenue, and client satisfaction.Inspired leader of high-performing, creative, and resilient teams that collaborate with stakeholders and experts to grow the business. My teams (internal talent + agencies) love to WIN and are passionate about sales enablement responsibilities as well as impact on client experiences to influence brand preference and retain customers. Strong MarTech and SalesTech systems and operational acumen to improve competitiveness, integrate the voice of customer, and deliver value through digital transformation and account-based marketing. Persuasive writer and storyteller: I believe in the power of words to connect people and create affinity for solutions and technology that helps people and organizations thrive.
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Chief Marketing Officer, SvpBlack & Veatch Sep 2024 - PresentOverland Park, Ks, Us
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Vice President, Head Of Global Marketing At PhilipsPhilips Jun 2021 - Dec 2023Amsterdam, Noord-Holland, NlGTM: Developed strategic marketing plans and built teams to support B2B, B2B2C, and B2C in HealthTech and MedTech across acute, ambulatory, and post-acute settings. Drove enterprise positioning and marketing including launches, sales enablement, and integrated campaigns resulting in 100+ new long-term strategic partnerships.Digital and performance marketing: Launched integrated digital campaigns and inside sales, yielding $200M+ in new pipeline, 230% YOY pipeline growth, and $44M in new business within 12 months. Created Global Digital Marketing Center of Excellence to optimize campaigns, practices, and spend including owned digital channels (Web, SEO, CTR), paid digital media and advertising, content and video marketing, email marketing, affiliate marketing, performance marketing, and eCommerce. Optimized SEO, SEM, PPC, CTR, and social practices. Developed new MarTech systems architecture and roadmap to advance capabilities and adoption. Upstream: Responsible for portfolio and product marketing, value proposition creation, clinical marketing and KOLs, claims development, and pricing including business models for cloud and SaaS-based solutions, subscriptions, and services.Brand, positioning, and strategic communications: Created messaging platform and launched across all channels, improving brand strength, brand preference, and company perception of SaaS and cloud offerings, data/AI, interoperability, and sustainability. Industry partnerships: Established thought leadership and demand gen partnerships, surpassing goals for engagement and yielding 3,000+ leads across omnichannel platforms.Creative and brand experiences: Led award-winning internal creative services team and agency partners to design breakthrough content, experiences and new visual identity.Events and engagement: Elevated global events and award-winning experiences, delivering record meetings and demonstrations, visitors, dwell time, leads, media coverage, impressions, and satisfaction. -
Vice President, Integrated Marketing & Client ExperienceCerner Corporation 2015 - Jun 2020Kansas City, Missouri, UsDirected award-winning product and services marketing, informatics, sales enablement, client experience, insight and communications teams plus agencies and contractors for $5.8B global business.Global go-to-market leadership for strategic marketing of products, enterprise solutions, and services for all business segments including hospital, ancillary facilities, ambulatory, LTPAC, behavioral health, rehabilitation, correctional, government (country, military, state/local), business/employer, and research.Led concurrent sales and marketing support across the world including matrix segment, product, services sales and client teams. Developed new client insight and experience management program, integrating internal and external client feedback channels and analysis. Created new strategic planning and relationship methodology for client organizations.Developed market and competitive positioning, pricing and pricing analytics including leadership for product and services pricing, analysis, governance, policies, processes and systems.Led award-winning Creative Services organization (internal agency - strategy, writing, design, multimedia, digital) plus contractors and agencies.Designed and executed the spectrum of internal and external engagement and events from executive and sponsored events (in-person and virtual) to industry tradeshows, sales meetings, client engagements, councils and training. Led Cerner Health Conference for 14,000+ attendees from 24 countries. Responsible for development of new global Experience Center and Collaboration Center. In 2019, exceeded all KPIs, hosting 20,000 guests and yielding 98% satisfaction from clients and partners. Significant technology and operational acumen, leading initiatives for CRM, Web CRM, client self-service, marketing automation, email marketing, digital asset mgmt., enterprise feedback and content mgmt. systems. -
Senior Director, Client Marketing & OperationsCerner Corporation 2013 - 2015Kansas City, Missouri, UsCreated account-based marketing organization supporting the client journey including all products, services, tools and technology supporting new business and current clients.Developed new engagement model for deal support focused on health industry challenges including strategic market planning, sales strategies, client targets, sales tools, content development and integrated marketing execution. Led executive industry events touching 6,000+ industry roles annually (CIO, CMIO, CNO, CNIO, COO, CSO, CFO). Overall “client recommend” score for executive events was 95%.Created client value team and published 300+ written and video client stories and case studies from around the globe. Supported 200+ industry speaking engagements and client industry awards.Launched new client digital experience and self-service applications across multiple platforms.
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Senior Director, Ambulatory (Marketing, Sales Enablement, Client Success)Cerner Corporation 2011 - 2013Kansas City, Missouri, UsSupported market entry for Cerner’s first remote hosting and cloud offerings, and packages for physician practices, urgent care, surgery centers and federally qualified health centers. Led all aspects of marketing including strategy, planning, brand, pricing and packaging, campaigns, events, advertising, creative, demonstrations, proposals, references, sales programs, as well as the systems and technology to support sales, marketing and operations.Created client communications model servicing 55,000 users across 3,000 client organizations and 25+ ambulatory specialties. Transformed client support organization, improving client satisfaction to 96% (from 81%) across 100,000+ annual service requests. Earned #1 KLAS rating for 1-10 physician EMR category.
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Marketing & Communications, Public Relations, Client ExperienceCerner Corporation 1998 - 2011Kansas City, Missouri, Us
Ashley Davidson Skills
Ashley Davidson Education Details
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The University Of KansasJournalism -
William Jewell CollegeMagna Cum Laude
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William Jewell CollegeAnd Applied Communication
Frequently Asked Questions about Ashley Davidson
What company does Ashley Davidson work for?
Ashley Davidson works for Black & Veatch
What is Ashley Davidson's role at the current company?
Ashley Davidson's current role is Chief Marketing Officer, SVP of Global Marketing & Communications.
What is Ashley Davidson's email address?
Ashley Davidson's email address is ac****@****ner.com
What is Ashley Davidson's direct phone number?
Ashley Davidson's direct phone number is +181620*****
What schools did Ashley Davidson attend?
Ashley Davidson attended The University Of Kansas, William Jewell College, William Jewell College.
What skills is Ashley Davidson known for?
Ashley Davidson has skills like Marketing Communications, Healthcare Information Technology, Ehr, Cerner, Leadership, Business Process Improvement, Cpoe, Healthcare, Strategic Planning, Marketing, Strategic Communications, Business Development.
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