Responsibility for the development of the MRC’s marketing strategy across creative, design, campaign management, brand, digital product and public relations. Leading a team of marketing specialists to deliver commercial outcomes and engagement across the Club’s vast portfolio.

Responsible for the delivery of the MRC’s digital product roadmap and digital marketing capability, with a strong focus on delivering commercial outcomes for the Club’s various events and product offerings.

Manage the implementation of Racing Victoria’s digital marketing strategy with a focus on driving consumer visitation and engagement. Including but not limited to the below: • Leading a small team to manage the maintenance, optimisation and product development process across RV’s digital products• Manage the development and implementation of RV’s content strategy across consumer facing brands including Spring Racing Carnival and Autumn Racing Carnival• Manage the maintenance, optimisation, engagement and execution of RV’s consumer facing social media channels including Spring Racing Carnival and Autumn Racing Carnival• Contribute to strategic recommendations and manage the implementation of RV’s digital marketing plan• Provide strategic recommendations on RV’s broader social media strategy across RV Communications and Equine Welfare departments• Assist in the strategic development of digital creative assets and contribute to the development of the digital media plan for key marketing initiatives• Act as a key thought leader for digital marketing advice to internal stakeholders across the business, address issues and make recommendations for solutions that deliver on strategic objectives• Team leadership, mentoring and training of direct reports

Provide coordination and support in the development and implementation of Racing Victoria's owned websites, update and maintain content for Racing Victoria's digital platforms and coordinate the development of digital, mobile and online technology.• Manage day-to-day operational issues management across digital platforms• Coordinate content sharing arrangements with media partners and stakeholders • Provide research and analysis for continuous improvement across all digital and online technology• Develop and create content for Racing Victoria's social media channels (Facebook, Twitter) • Proactively identify and develop opportunities to increase and engage current and future audiences• Participate in social media conversations and events to respond to customer feedback• Monitor and track social media using analytics to contribute to management reporting• Report on campaign results and provide recommendations for continuous improvement• Monitor and analyse content to identify new opportunities for customer engagement