Ashley Dains Email & Phone Number

Florida, United States

As Director of Channel Marketing for the College & Commercial division of Herff Jones, I’m responsible for the development, execution and evolution of channel marketing program strategies with our independent sales partners, lessor and technology partners. Our small yet nimble team responds quickly to customer needs and trends to build turnkey marketing programs, demand generation campaigns and sales/product training programs that support our partner base. • Implement channel marketing initiatives, programs, communication vehicles and sales tools to drive increased marketing adoption and channel revenue goals• Work with sales leadership on developing account specific go-to-market strategies and executing on initiatives to deliver agreed strategy• Identify gaps where enablement or additional resources are needed to further penetrate channels• Manage, develop and maintain successful relationships with existing and prospective channel/partners, sales team and key end user clients for continued business growth• Facilitate pipeline generation of Herff Jones solutions that enable our partners to be mutually successful• Act as a subject matter expert and continually monitor current marketing trends, new technology solutions and competitive strategies and then translate them into specific marketing ideas for territories • Understand how changing market dynamics such as partner engagement, competition, market segmentation and changing customer behaviors impact the plan and then quickly adapt as required• Work closely with the creative, digital and product marketing teams on development and production of partner enablement tools and other campaign related collateral• Internal liaison responsible for communicating all channel programs, promotions and lead generation activities

Jacksonville, Florida Area

As the Field Marketing Manager for the College division, I was responsible for formulating, directing and coordinating fully integrated marketing campaigns that support our business growth strategies and B2B and B2C marketing needs. I provided strategic direction for marketing, digital and social media initiatives and am a business partner and subject matter expert to senior leaders and sales partners.• Supported the execution of marketing strategies that support business objectives of the college division and help identify relevant KPIs• Lead the conception, execution and reporting of integrated, revenue producing marketing campaigns that leverage email marketing, digital and content marketing, event strategies and direct mail• Coordinated all marketing communication between enterprise marketing and the sales partner channel• Organized and develop presentations that effectively and persuasively tell the Herff Jones story and sell a given strategy to internal departments, clients and sales partners• Developed campus event marketing plans that create “shareable” experiences for students to increase attendance, drive orders and improve brand awareness

Jacksonville, Florida Area

As COO at Pulse Autowerks, I provided strategic direction and operational management for a European auto repair shop, race shop and exotic auto parts business. • Managed all national and local marketing campaigns to build brand awareness that includes social media, email, public relations and event activities• Continuous improvement of customer experience both in the shop and online• Maintained parts inventory of over 300 products• Built and nurtured relationships with product manufacturers to expand our product line and improve pricing• Designed new website to achieve goals of improving SEO, creating a better user experience and highlighting our relationships with top manufacturers • Created new content for website, blog and social media• Ran digital ad campaigns on Google, Facebook and Instagram

Jacksonville, Florida Area

As Vice President of Marketing, I provided strategic direction for our software, training and consulting lines of business. I lead a small but mighty team of experienced marketers whose efforts contributed to our company's growth, revenue and business objectives.I orchestrated all national and local market demand generation campaigns that leveraged content marketing, digital marketing and social media strategies to build brand awareness, grow client leads and increase online sales. I also worked closely with our Alliances team to manage strategic relationships with our channel partners and develop joint marketing activities.In addition, I managed the marketing budget and reporting to show marketing impact and ROI.

Jacksonville, Florida Area

As the director on the Attraction and Lead Generation team for Adecco Group North America, a Fortune 500 global staffing firm, I lead a strong marketing team in the overall marketing strategy and execution for the technology staffing business unit of Adecco Group NA. While I assisted in the support the national strategy, my focus was on individual local markets and helping them achieve improved results. By becoming a business partner to the individual markets, I was able to provide outside direction for their marketing, sales and recruiting strategies that lead to increased revenue and improved overall performance.• Conducted local market branch audits to create local marketing strategies that increase revenue and overall branch performance• Responsible for key, local market support including localized campaigns, content development and sales and recruiting training• Coordinated marketing communications to internal colleagues, and externally to clients and candidates• Managed annual marketing budget and field level spends• Oversaw annual internal and external events, including management and leadership meetings, client conferences and incentive trips• Worked within the CRM tool SalesForce to build targeted marketing campaigns utilized by the sales team• Supported the Strategic Account portfolio in providing account support, account penetration recommendations and candidate recruiting recommendations for large-scale fulfillment needs

Jacksonville, Florida Area

Developed and implemented overall marketing strategies for the IT consulting and solutions business unit of Adecco Group NA. I focused on the integration and rebranding of four solutions companies into one new identity and developed marketing campaigns for the launch.• Implemented national communications strategy including internal and external awareness programs that utilized social media outlets, email and digital marketing to drive product awareness and revenue generation• Managed channel partner strategy with the Microsoft National Systems Integrator (NSI) program responsible for directing co-marketing budgets, events, product group licensing pull through and reporting which influenced more than $10m in services revenue• Consulted and drove top level business line strategic marketing direction aligned with revenue and sales projections with executive team• Worked within the CRM tool SalesForce to build targeted marketing campaigns utilized by the sales team

Jacksonville, Florida Area

Supported the marketing efforts and brand images for the IT staffing and solutions business units of the MPS Group, which integrated with Adecco Group NA.• Monitored client participation on social media sites including Facebook, Twitter and blogs• Produced content for website, ad copy, brochure copy and other printed marketing tools• Supported development and integration of web marketing strategies including direct response email marketing and online lead generation tools such as white papers, surveys and invitations• Worked with creative team for concept and creative development of collateral and sales pieces• Planned various client events including lunch ‘n learns, conferences, tradeshows and networking events

Jacksonville, Florida Area

Cultivated and managed advertising and media strategies for real estate clients.• Developed and monitored clients’ media and marketing budgets, annual and multi year plans • Developed a weekly status report which profiles media successes and also areas that require redirection in an effort to maximize client exposure• Researched new publications and advertising opportunities • Ensured that all design needs were met and exceeded client expectations• Worked directly with design team in the development of client advertising• Provided project management from development through implementation, including production schedules, monitoring of deadlines and project status

Jacksonville, Florida Area

Managed a diverse book of business of $1m in revenue.• Marketed insurance coverage for new and renewal business to various insurance companies• Analyzed insurance policies for possible coverage gaps to avoid client liability exposures • Gathered and organized client underwriting data which included loss history reports, financial reports, and applications• Assisted the Environmental Corporate Resource in marketing and servicing environmental liability policies