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Ashley Daisley Email & Phone Number
Vice President, Cultural Insights Expert | Qualitative Research Leader | Patient & Consumer Insights | P&G Alumna
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Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands
1 work email found
@wpi.edu
4 phones found area 301, 513, and 122
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✓ Verified Jun 2026
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Profile completeness 100%
Current company
Role
Vice President, Cultural Insights Expert | Qualitative Research Leader | Patient & Consumer Insights | P&G Alumna
Location
Washington, District Of Columbia, United States
Company size
Who is Ashley Daisley? Overview
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Ashley Daisley is listed as Vice President, Cultural Insights Expert | Qualitative Research Leader | Patient & Consumer Insights | P&G Alumna at Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands, a company with 1 employees, based in Washington, District Of Columbia, United States. AeroLeads shows a work email signal at wpi.edu, phone signal with area code 301, 513, 122, and a matched LinkedIn profile for Ashley Daisley.
Ashley Daisley previously worked as Vice President – Qualitative & Multicultural Insights at The Link Group and Shopper Insights Senior Manager, Mkt Researcher III, Amazon Kitchen, Amazon Fresh Grocery - US at Amazon. Ashley Daisley holds Master Of Business Administration (M.B.A.), International Business from University Of Cincinnati.
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{first_initial}{last}@wpi.edu
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Profile bio
About Ashley Daisley
As the Vice President of Multicultural Insights at The Link Group, my mission is to amplify diverse consumer voices through top-tier qualitative marketing research. Our team has successfully implemented initiatives that resonate with a broad customer base, ensuring brands speak effectively to all demographics. The autonomy to guide our clients on their path to understanding and engaging with their customers is a testament to our collaborative ethos and strategic prowess.Previously, as I orchestrated research schedules at Amazon and P&G, to refine customer insights and brand success metrics, I was instrumental in shaping a comprehensive omni-channel strategy across several consumer-facing brands and retail initiatives. My expertise in shopper insights and marketing research empowers organizations to craft marketing strategies that connect authentically with various cultural audiences and drive meaningful innovation. Bridging gaps across international markets, we are committed to fostering cognitive empathy and enabling consumer-centric transformations.
Listed skills include Marketing Research, Leadership, Data Analysis, Cross Functional Team Leadership, and 49 others.
Current workplace
Ashley Daisley's current company
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Daisley Insight | Foresight & Strategy Studio For High-Growth Teams And Future-Defining Brands
17 roles · 13 years
Ashley Daisley work experience
A career timeline built from the work history available for this profile.
Vice President – Qualitative & Multicultural Insights
CurrentIn this role, I lead primary qualitative marketing research projects that achieve high-quality results for global industry leaders, while in parallel, I lead the creation, development, and implementation of new and existing multi-cultural research initiatives aimed at bringing all consumer’s voices to forefront for our clients.I am the face of TLG to our.
Apr 2023 - Present
Shopper Insights Senior Manager, Mkt Researcher Iii, Amazon Kitchen, Amazon Fresh Grocery - Us
Orchestrate a research schedule that impacts customer segmentation, brand and category success metrics, and long-term strategy across the Amazon Kitchen private brand and fresh prepared foods (FPF) category across Amazon Fresh Grocery, Amazon Go and WFM.Key Contributions:✔ Orchestrate shopper research schedule to support omni-channel FPF market strategy✔.
Feb 2022 - Apr 2023
Campaign Manager
Brandon Best For Dc State School Board, Ward 6
Led a successful school board campaign by conducting community research, developing campaign strategy, and managing a team of community volunteers to achieve electoral victory.Key Contributions:✔ Successfully orchestrated a groundbreaking school board campaign, resulting in the historic election of the first POC board member to hold this seat in Ward 6.✔.
Jun 2022 - Dec 2022
Enterprise Analytics & Human Insights Senior Manager - Us
North America Market OperationsContribute to the end-to-end enterprise strategy by providing advanced data analytics and rich shopper-focused insights that drive profitability and consumer value.Key Contributions: ✔ Execute shopper focused research to increase consumer & customer value across a $XXX-million-dollar enterprise✔ Refine cross-category.
May 2021 - Jan 2022
Human Insights & Analytics, Senior Manager - Us & Canada
North America Fabric Care - Tide and GainOptimized product innovation by creating/managing extensive commercial learning plans, reporting insights cross-functionally to non-researchers, and recommending improvements to leadership. This work is integral to the creation of meaningful impressions for over 100 million U.S. households.Key Contributions: ✔ Led.
Apr 2019 - Jun 2021
Project Lead Highlights
Organizational Upskilling Lead Jul 2017 - Apr 2021Design Thinking and Lean Innovation, Global Fabric Care Cincinnati, OH | Geneva, CH | London, UKSpearhead quarterly sprints and design summits for +90 product development stakeholders; implementing a range of tools, including deep dives in human factors and internal/external literature review, to reframe.
Jul 2017 - Apr 2021
Analytics & Insights, Fei And Global Operations Manager - Na, Latin America, Emea, Apac
Global Fabric Care - Tide, Downy, Lenor, Gain and BoldInspired consumer-led innovation and bridged global learning gaps by creating global ethnographic studies and meta-analysesKey Contributions: ✔ Moderated in-depth interviews (ZMET, focus groups etc.) to support global updates to our sensorial screening criteria✔ Identified regimen shipping insights that.
Jan 2018 - Apr 2019
Analytics & Insights, Front-End Innovation Manager (Fei) - Na, Latin America, Emea, Apac
Global Fabric Care - TideSustained consumer-led development on disruptive innovation, driving insights into actionable, measurable product UX goalsKey Contributions: ✔ Overdelivered small bet to $48 million projection, used lean shipping insights to drive positive impact to user experience✔ Conducted diary studies and managed pivots to ensure innovation.
Feb 2017 - Jan 2018
Consumer & Market Knowledge Design Manager - Us, Canada, And Latin America
Global P&G Professional (PGP) - Salvo, Maestro Limpio, Dawn, CascadeShaped global shipping strategy and leveraged qualitative research to drive engagement methods for key product stakeholdersKey Contributions:✔️ Influenced strategic direction for an initiative valued at $94 million, that has doubled PGP’s North American business✔️Initiated a data.
Jun 2015 - Feb 2017
Consumer & Market Knowledge Associate Design Manager - Us, Latin America
Global P&G Professional (PGP) - Maestro Limpio, Dawn, CascadeImplemented the first global ‘Change Point Analysis', pushing the boundaries of what was possible for distributor partnershipsKey Contributions:✔️ Designed unique methods using quantitative and qualitative techniques (i.e. TURF Modeling, Contextual Inquiry) to play an integral role in new product.
Aug 2013 - Jun 2015
Consumer & Market Knowledge End-To-End Associate Manager - Us
North America Hair Care - PanteneTransformed commercial and technical team understanding of the consumer’s personal relationship with beauty brands, igniting consumer-led innovation, optimized communication, and improved value perception across prime consumer targetsKey Contributions:✔️ Delivered a qualitative learning plan with $0 budget allocation that.
Jun 2012 - Aug 2013
Equality & Diversity Work (2013-2017)
✔ Second Vice President and Executive Committee Member | NAACP Cincinnati, OH | Dec 2015 - Dec 2017✔ Coach & Mentor | Careers in Business Initiative | Procter & Gamble Cincinnati, OH | May 2013 - Present✔ Campaign Manager | Shawn Butler for Cincinnati City Council Cincinnati, OH | Jun - Nov 2013✔ Ambassador | HYPE Cincinnati Cincinnati, OH | Summer 2013
2013 - 2017
~4 yrs
Senior Thesis - Major Qualifying Project
As part of my major qualifying project, I incorporated lean innovation principles in collaboration with a small team of biomedical engineers and project advisors (including UMass Memorial Hospital neurosurgeons, colorectal surgeons, and hospital simulation center) to design and create a biomimetic anatomical model. The full research summary of this 14-week.
Jan 2012 - May 2012
Entertainment Insights Coordinator
Developed WPI’s first student-run organization to identify on-campus “entertainment insights”. My studies led an increase in relevant entertainment on-campus, which increased appeal for premium on-campus dining options and amplified student engagement levels. The management of this organization is now a salaried entry level position at Worcester.
Jan 2010 - May 2012
Consumer Market Knowledge Intern, North America Beauty & Grooming
Key Contributions:✔ Leveraged a scaled approach to Identify and optimize principles and product assortment for our female beauty products✔ Assessed the market landscape for P&G's strong female beauty brands while identifying key knowledge gaps ✔ Initiated a learning plan to fully dimensionalize consumers shopping for scale solutions in the female beauty.
May 2011 - Aug 2011
Consumer Strategy Workshop Participant
Selected out of ~10,000 applicants to participate in a consumer strategy workshop with 8 other professionally diverse candidates.Key Contributions:✔ Completed a case study regarding the habits of Olay personal care and cleansing consumers✔ Lead consumer research via quantitative analysis and qualitative consumer interviews✔ Presented findings to Olay.
Aug 2010 - Aug 2010
2 education records
Ashley Daisley education
Master Of Business Administration (M.B.A.), International Business
University Of Cincinnati
Bachelor Of Science, Biomedical Engineering
Worcester Polytechnic Institute
FAQ
Frequently asked questions about Ashley Daisley
Quick answers generated from the profile data available on this page.
What company does Ashley Daisley work for?
Ashley Daisley works for Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands.
What is Ashley Daisley's role at Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands?
Ashley Daisley is listed as Vice President, Cultural Insights Expert | Qualitative Research Leader | Patient & Consumer Insights | P&G Alumna at Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands.
What is Ashley Daisley's email address?
AeroLeads has found 1 work email signal at @wpi.edu for Ashley Daisley at Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands.
What is Ashley Daisley's phone number?
AeroLeads has found 4 phone signal(s) with area code 301, 513, 122 for Ashley Daisley at Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands.
Where is Ashley Daisley based?
Ashley Daisley is based in Washington, District Of Columbia, United States while working with Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands.
What companies has Ashley Daisley worked for?
Ashley Daisley has worked for Daisley Insight | Foresight & Strategy Studio For High-Growth Teams And Future-Defining Brands, The Link Group, Amazon, Brandon Best For Dc State School Board, Ward 6, and Procter & Gamble.
How can I contact Ashley Daisley?
You can use AeroLeads to view verified contact signals for Ashley Daisley at Daisley Insight | Foresight & strategy studio for high-growth teams and future-defining brands, including work email, phone, and LinkedIn data when available.
What schools did Ashley Daisley attend?
Ashley Daisley holds Master Of Business Administration (M.B.A.), International Business from University Of Cincinnati.
What skills is Ashley Daisley known for?
Ashley Daisley is listed with skills including Marketing Research, Leadership, Data Analysis, Cross Functional Team Leadership, Microsoft Office, Competitive Analysis, Market Research, and Business Development.
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