• Develop integrated marketing programs for licensees across product categories• Orchestrate League level merchandise collaborations (Origins, The Weeknd, Faze Clan, Kid Cudi, etc) + Lead Local Club Merchandise Collaboration Program to allow NFL Teams to partner with local designers + • Planned and executed annual large-scale partner events and activations. Lead partnership management efforts with the intent of deepening relationships and creating value for licensee and retail partners • Own relationships with agency contacts (PR, Ad Buying, Social & Content Creation, and Event Production)

Sponsorship (Partner Management & New Business) - Work on the planning and execution of partner programs and marketing efforts.Marketing & Fan Development - Develop and execute initiatives that extend reach and relevancy to key target fan segments. International Media / Business Development - Work to pursue key partnerships, facilitate media content and distribution opportunities, and support overall media strategy for the League.Consumer Products - Support marketing, promotional, licensing, and retail strategies for the league.

Focused in Digital Media working in both domestic and international.

Executed marketing and promotional strategies that were used outside, inside, and in the stands of High Point Solutions Stadium.