Ashley Rodriguez Email & Phone Number

Los Angeles, Ca, Us

Culver City, California, United States

Pomona, California, United States

• Managed the brand’s presence across all major social channels to maintain a consistent and engaging online presence.• Implemented an automated posting schedule, strategically increasing the cadence of daily brand posts for optimal reach and heightened engagement. • Tracked and analyzed analytics across social channels, assessed performance and implemented improvements.• Created engaging content for various social media channels by developing video content and designing graphics.• Developed a sustainable gifting program by cultivating relationships with relevant creators in the fashion community.• Collaborated with TikTok live host to curate engaging live streams featuring daily promotions, enhancing the brand's online presence and audience interaction.• Oversaw TikTok Shop Seller Central and Affiliate accounts, ensuring seamless operation and strategic alignment with brand objectives.• Worked cross-functionally with team members to execute marketing campaigns across social, email, and SMS channels. • Spearheaded collaboration with customer service V.A. team to enhance community management, delivering comprehensive training on comment and question responses across various channels and intervening when necessary.• Monitored online conversations for brand mentions to uphold a positive brand sentiment.

Culver City, California, United States

• Led strategy development, execution, and content collection for creator partnerships across social channels, including choosing talent, negotiating paid collaborations, and product gifting to influencers to meet monthly deadlines.• Cultivated strong relationships with up to 75 monthly creators for gifted, paid, and UGC campaigns.• Conceptualized and proposed a dedicated landing page for creator applications on the brand's website, streamlining theapplication process.• Successfully integrated branded influencer content into omnichannel storytelling (social, email, website).• Executed strategic paid campaigns on TikTok, resulting in significant follower growth and an increased brand visibility.• Established co-branded partnerships across social and in-person events to enhance brand awareness across all platforms. • Generated and maintained key performance metric reports to track talent and campaign effectiveness.• Created necessary content on a weekly basis to be used across marketing channels (social, email, and website).• Collaborated closely with the brand Art Director to create compelling social media and web content during photoshoots,strategically promoting key styles for major external vendors such as Zappos, Famous Footwear and Peltz.• Acted as a liaison for external PR vendors in Europe, coordinating influencer and editor requests in alignment withmarketing strategies.• Worked closely with internal teams to align influencers with seasonal sales stories and validated products.

East Los Angeles, California, United States

• Founded and successfully operated a Lash Supply and Service business, achieving over six figures in revenue through strategic planning and execution.• Orchestrated the launch of the company website, meticulously curating content, categorization, and merchandising for an optimal online experience.• Implemented effective digital marketing strategies, focusing on brand building, client retention, and compelling content creation to drive business growth.

Los Angeles

• Oversaw e-commerce site maintenance, including product launches, content uploads, online promotion.• Led the successful transition of projects from pre-development into production, ensuring milestones were met ontime within budgets constraints.• Instrumental in developing strategic social media campaigns, launching large scale paid media campaigns(Facebook/Google Advertising, Email Marketing), and lead influencer outreach for brand collaborations.• Orchestrated the launch of paid campaigns on social platforms such as TikTok, Facebook, and Instagram to createbrand awareness and increase lead generation.• Successfully planned and executed all aspects of a sold-out in-person marketing event for an online marketing course,from logistics and promotion to on-site management.• Compiled weekly and monthly analytic reports to quantify results and update stakeholders on the status,engagement, and success of each marketing strategy.

South El Monte, Ca

Freelance content creator and consultant for private owned fireplace mantel business. Tasks include:• Creating and scheduling weekly posts about new promotions on Facebook• Replying to inquiries via email, Yelp, and Facebook• Setting up and maintaining Yelp and Google business pages • Organizing and running warehouse sales that generated over $20,000 in sales

Covina, Ca

• In charge of overseeing all stages of E-commerce photo shoots, producing brand-enhancing visual content to increase engagement,sales, social media influence, and draw page views• Collected and analyzed consumer data, including demographics, preferences, and purchasing trends• Strategized and established brand strategies aligned with short- and long-term goals and initiatives• Cultivated and maintained strong industry relationships and customer partnerships to capitalize on business opportunities

Los Angeles

• Researched and tested new Korean beauty brands for retailer partners such as ULTA, the Urban Outfitter Group, Nordstrom, Walgreens, and Revolve• Partnered with marketing team to maintain monthly buyer box program and assisted with influencer outreach for monthly events.• Fulfilled orders and maintained product inventory for Public Relations purposes.• Assisted with the execution of a private “Beauty Suite” at Cosmoprof Las Vegas 2017.

Bachelor Of Science - Bs, Business Administration - Option In Marketing, Marketing

General Studies

Activities and Societies: Young Scholars ProgramMember of Young Scholars Program, allowing students to replace traditional AP courses.

High School Diploma

Activities and Societies: Associated Student Body (ASB) - Two Years Admissions Assistant Student Newsletter - Editor