Ashley Daniel Email & Phone Number

San Fransisco, CA, US

Blackfriars, London, GB

Blackfriars, London, GB

Blackfriars, London, GB

Blackfriars, London, GB

Paris, FR

• Designed a nationwide Campus Ambassador Program to be launched in 5 pilot schools to increase awareness, loyalty, and sales;
• Delivered innovative solutions for Hotel/Lodging and College/University channels to serve and sell the total product portfolio;
• Efficiently merged the Away from Home channels during the merger of Danone and WhiteWave Foods to deliver a cohesive portfolio to customers.

London, London, GB

- Created brand statements and PR briefs to be used in publications from UK distribution companies;- Built Excel workbook to track inventory, predict stock outs, and more efficiently fulfill large orders;- Organized sales training sessions with 20 distributors in the U.K.

Boston, MA, US

- Led biweekly staff meetings with the team of 20+ employees to ensure a smooth running office;- Worked directly with employees in all roles of the office assisting them with event planning difficulties;- Collaborated with other offices on campus to establish policies and guidelines for student organizations.

Boston, MA, US

- Assist students in planning on-campus and off-campus events;- Educate student groups on how to most efficiently utilize the resources provided by Boston University such as OrgSync and university funding;- Collaborate with other student employees and professional staff to work effectively as a team to provide assistance to more than 400 student groups.

Framingham, MA, US

- Evaluated TJX’s Handbag department and recommended new strategies to leverage top competitors;- Analyzed weekly reports to develop merchandising strategies and allocate product spending for the week;- Traveled on supplier visits to assist the negotiation, purchase, and retailing of new products;- Delivered a proposal to the Buying Team and Divisional.

- Curated content weekly for social media and brand blog;- Developed marketing and product strategy for future app development;- Completed product testing for new registry features;- Conducted market research to improve the overall function of the website;- Coordinated with the media team to create a promotional video featuring 20+ active website users.