- Oversee client social strategy and lead partnerships with suppliers like Meta, X, Reddit, and TikTok including driving innovative opportunities for brands- Lead client relationships with paid social team, developing internal and external employees- Collaborate with creative teams to share insight into creative performance and best practices- Work closely with internal and external measurement leads to develop best-in-class reporting and KPI frameworks- Liaison between cross-channel teams on working with client and internal social team based on new best practices- Align with project manager on deliverables, timelines, and roadmaps for the holistic account to ensure deadlines are met

- Internal and external social go-to for client and brand teams, executing on best-in-class robust DTC and HCP social strategies, providing POVs, and delivering ongoing social listening and analytics reports - Social lead across seven brands, responsible for managing five direct reports- Acts as extension of client team, advising on social best practices and strategy for brands- Executing client-firsts for Reddit, influencer programs, Spanish campaigns, and Sponsorships

- Led positive relationships between social media team, clients, and external creative agencies - Coordinated social strategies with media and search team leads to ensure all tactics ladder up to brand goals within the larger media plan, using analytics for rationale- Developed client social POVs and internal processes to inform clients on beneficial social opportunities- Attended BlogHer Health ‘20, representing the agency in person and on social, and planned for SXSW 2020 presence

• Led social strategy across a variety of consumer and healthcare professional social campaigns for clients across different healthcare specialties• Continued to push the social boundaries in healthcare marketing by testing performance across new social platforms, tactics, bidding strategies, and ad objectives• Optimized performance in real-time using a mix of qualitative and quantitative data insights• Led client presentations, including social landscape overviews, monthly reporting results, planning presentations, and new business pitches

• Created and presented integrative social media plans for pharmaceutical health clients• Executed and managed paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter social platforms for oncology, immunology, Multiplied Sclerosis, and CPG brands• Developed internal documents and processes for the social media department to ensure the team operates to the best of its ability• Led internal and external social account coordination to make sure all deadlines are met and all team members are up to date on project status• Informed clients and coworkers of new social opportunities through a company newsletter

Contributing writer to the music section of Philly Streats Magazine. Topics include information about upcoming concerts in the Philadelphia area, concert reviews, and creating curated playlists.

● Create and present robust digital and print media plans for pharmaceutical and CPG products with a focus on programmatic buying, custom video and display programs, social, as well as branded and unbranded opportunities.● Leader of the Social Subject Matter Expert Group (SME), a team of go-to social experts for the agency that develop POVs, presentations, and training sessions, as well as manage the relationship between the agency and each respective social platform.● Manage the relationship between PHM and Facebook, keeping employees up to date on platform changes, best practices, and assisting with campaign implementation.● Develop and implement social strategy for a wide range of clients, including oncology, anaphylaxis, and epilepsy, across various consumer and HCP social platforms. ● Maintain positive client relationships through day-to-day contact and weekly status meetings.● Train and manage co-ops and AMPs on a day-to-day basis, encouraging their career growth and success.● Participating as company’s representative in the 2016 4As institute and competition.

• Developed and managed digital media plans for pharmaceutical clients across a vast range of sites, utilizing high impact rich media units, standard display, and paid search.• Created and managed successful Facebook campaign, generating over 150,000 new page likes for a brand.• Produced Power Point presentations on utilizing social media in the pharmaceutical space, education fellow employees and clients on its best practices.

• Organized meetings, status reports, and media campaigns, including preparation of press releases and undertaking media placement and outreach.• Created and manage social media campaigns for Breslow Partners using blogging, Facebook, Twitter, and Instagram media platforms to expand brand outreach.• Produced new, impactful content for the Breslow Partners website.• Managed client accounts, including James Beard Foundation “Taste America” event and Night Kitchen Bakery.

• Created white papers to educate current and potential customers about best online business practices.• Wrote customer testimonials, informing potential customers about MenuDrive’s superior services.• Produced new website content, ensuring it maximized SEO and increased website traffic.• Wrote blog posts, educating readers about the online ordering industry.

• Ensured quality customer service by answering telephones, answering questions about the school, and walking prospective students and their families to their designated buildings• Compiled packets for student day visits and new student orientation• Completed data entry of prospective students’ information.

• Created and updated digital social media campaign using Facebook, Twitter, and YouTube accounts to encourage interaction between CPARC and the public.• Researched statistics about disabilities in America to ensure grant writing efficiency and quality.• Wrote press releases.

• Analyzed past client trends using CRM and BI to identify prospective clients in growing industries.• Created Request For Proposals by researching answers to questions, acquiring employee bios, and writing cover letters.• Designed a quarterly newsletter template for outbound client communication, creating a strong aesthetic appeal and increasing awareness of company activities. • Developed promotional sell sheets for prospective clients.

• Researched and analyzed previous United Way charity events, such as philanthropic annual motorcycle rides, and proposed recommendations regarding event improvements, efficiencies, and participant productivity. • Organized a charity celebrity Christmas wrapping fundraiser that included design and development of event collateral, creating donation boxes, and building signs to be used at the event. The result of this work was a successful world-class event.• Expanded the philanthropy base through outreach to potential donors, positively impacting revenue year over year.