Ashley Deitsch Email & Phone Number

Little Rock, Arkansas, Us

- Member of the leadership team responsible for making major strategic decisions and guiding the direction of the company- Headed all marketing efforts, strategy and execution- Generated over $4M in new business opportunities directly attributable to marketing activities, plus many opportunities for existing clients- Directed lead generation, client communications, sales enablement, thought leadership, and brand recognition efforts- Worked closely with sales to help the team, and the company, achieve revenue goals

Duluth, Georgia, Us

- Key member of the senior leadership team, helping to guide major corporate-level strategic decisions and influence the direction of the company- Responsible for building the company’s brand identity, including all marketing collateral, website enhancements, and trade show properties- Led global marketing strategy and efforts for this international privately held company- Tracked spending and manage a $500K marketing budget- Positioned top company SMEs for speaking engagements, article placements, interviews and other thought leadership opportunities- Maintained a consistent brand voice through all marketing communications, including press releases, article placements, brochures, white papers, etc.- Built a digital marketing presence including social media, enhanced web site and search engine optimization - Managed outside vendors, remote and local direct reports, and coordinate with other teams and departments- Drove presence at 13 domestic and international trade shows in 2015 and two corporate events- Spearheaded product marketing for five distinct product lines including, hardware, software, and services with four new product launches - Developed marketing policies, procedures, and documentation

Alpharetta, Georgia, Us

- Responsible for marketing strategy and tactical initiatives for this publicly traded company- Managed the marketing department and external vendors (public relations firms, graphic designer, ad agency, trade show management company, web support etc.)- Developed communications surrounding acquisitions and subsequent brand migration strategies- Spearheaded a brand refresh project which included agency evaluation and selection, internal and external market research, development of new brand messaging, and new visual identity to elevate the company’s perception in the marketplace- Produced two highly successful user group meetings with more than 120 attendees, including site selection, agenda and session development, graphic design, speaker and sponsor recruitment, pre-event marketing, coordination of transportation, food and beverage selection, website development etc.- Improved the company's web presence through design and execution of a new website, addition of social media marketing, a corporate blog, improved SEO and pay-per-click campaigns- Executed the company’s marketing communications and public relations efforts with the goal of increasing thought leadership through current, relevant content in the form of press releases, white papers, case studies, articles, blog posts, collateral etc.- Planned, managed, and executed all trade shows including a mix of 26 national, state and regional trade conventions, and three external user group meetings

Alpharetta, Ga, Us

- Manage the Creative Team, staff and processes, and external vendors- Brand management, including a brand refresh- Creative Direction and graphic design- Advertising campaign concept, development and execution (print and digital)- Managed advertising placements and a budget of $250K- Led the development of a new website; manage and maintain the website, including content, landing pages, blogs, forms etc. - Search engine optimization (SEO) as well as pay-per-click (PPC) campaigns- Direct marketing campaign development, design and execution- Lead nurturing and marketing automation- Implemented a print-on-demand vendor as part of the company's green initiative

Freelance marketing communications and marketing consulting services to businesses including: graphic design, corporate identity, branding, direct marketing, website design and maintenance, SEO, pay-per click campaign management, form creation, document layout, copy writing and editing etc.

- New branding, print and web advertising, trade shows, direct mail, press releases etc. - Planned, managed and executed a marketing budget- Responsible for web updates, Search Engine Optimization and managed Pay Per Click from Google, Yahoo/Overture, MSN Search and Ask.com- Designed, wrote and organized a company handbook and other internal documents and interactive forms

Tsiporit Industrial Zone, Nof Hagalil (Nazareth Illit), Il

‐ Planned and managed global marketing efforts and budget‐ Created a new corporate identity including, logo redesign, marketing materials and website­‐ Wrote copy for marketing materials, articles, and press releases‐ Developed and implemented promotions and lead generation campaigns using e-mail and direct mail‐ Managed trade shows in the US and internationally including design of new trade show booths and promotionalmaterials‐ Assisted with product development and trademark filing

Atlanta, Georgia, Us

- Created and implemented effective and innovative marketing plan- Coordinate marketing efforts utilizing various media to generate leads for 10 loan officers on a limited budget- Developed highly successful direct mail campaigns: one generated 24 closed loans and $70,839 of ROI over 2 months- Performed a gamut of marketing tasks such as graphic design, desktop publishing, copywriting and editing letters, database management, print and promotional buying, Customer Relationship Management, etc.- Conceptualized and presented a proposal for a corporate marketing department to standardize and centralize marketing efforts and offer much needed services to all loan officers

- Succeeded in building a productive client base of over 23 clients during a period of 17 months- Grew the business through referrals, networking, cold calling and associations- Developed a company website which ranked #1 in Google search engine- Designed corporate identity packages, marketing materials, advertisements, trade show displays etc. for clients in various industries- Attended networking functions, referral groups, trade shows and other events to increase company exposure

Aurora, Illinois, Us

- Designed a new trade show booth and represented the company at trade shows in various cities- Planned and coordinated a golf outing with over 100 influential people from various telecommunications companies- Instrumental in the effort to consolidate the marketing of three distinct companies into a single corporate marketing initiative- Designed and wrote copy for printed marketing and collateral materials to develop a unified brand identity

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.)

Advertising

Education record