Ashley Desatnik Email and Phone Number
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I am an accomplished and skilled business development professional with experience that has spanned various industries including, digital media, telecommunications, software and consulting. Adept at identifying new opportunities, negotiating complex global licensing deals and developing integrated business partnerships. I have the proven leadership to motivate and inspire team members to achieve far-reaching goals. I am passionate about turning strategic plans into practical business opportunities that produce new growth opportunities and maximize revenue.Expertise includes: • Strategic planning and business development• Contract negotiation and global licensing• Global partnership development• Leadership and people management• Analytical and creative problem solving• Risk assessment and risk management
Accedo.Tv
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Sales DirectorAccedo.Tv Dec 2016 - PresentStockholm, SeAccedo is a pioneer and global leader in the video industry transforming the video user experience across all screens (Web, mobile, tablet, connected TV, Smart TV and game console devices). We offer a portfolio of video solutions that focus on engaging video user experiences which enable our customers to meet rapidly changing consumer expectations and to maximize the monetization of their video services. Accedo customers include over 200+ of the world’s leading video service providers, such as Charter, DISH Network, Deutsche Telekom, Disney, Fox, CNN, HBO, Starz, Showtime, NBC Universal, Netflix, Peloton and many others. -
Senior Director Business Development - Pay Tv OperatorsDigiflare Nov 2014 - Nov 2016Creating compelling TV Everywhere (TVE) and OTT user experiences for Pay TV Operators across all platforms (iOS, Android, Windows) and all devices (PC, smartphone, tablet, game consoles and connected TV).
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Strategic Business Development (Global Video Content Acquisition)Blackberry Mar 2011 - Jul 2014Waterloo, Ontario, CaDeveloped and executed global digital-content acquisition (movies, TV) and multimedia platform vendor (web, mobile) strategies.• Worked in close collaboration with global Marketing and Content Programming, supporting key business performance metrics.• Negotiated 50+ global licensing contracts, including all major film studios (Disney, Fox, MGM, Paramount, Sony, Universal, Warner Bros.) and all major TV networks (ABC, CBS, FOX, NBC, Viacom, Discovery, A&E, PBS, CBC, BBC, ITV), supporting global launch of transactional video service in USA, Canada, and UK.• Overachieved expected number of global licensing deals by 15%, within 85% of annual multi-$M budget. -
Senior Consultant/Senior Project ManagerThoughtcorp Jul 2008 - Apr 2011Toronto, Ontario, CaManaged cross-functional team of up to 15 people. Defined scope-of-work for each project, managing master project schedule, budgeting costs, identifying project risks, and developing corresponding mitigation plans.• Deployed web-based Programmer Payment System for Bell TV, accurately and efficiently managing monthly $40M+ payments to broadcasters, with project budget of $1.5M. -
Director, Business Development (Multimedia)Telus Feb 2006 - Feb 2008Vancouver, British Columbia, CaManaged team of 8 people, global digital-content acquisition spanning multiple platforms (Web, Mobile, IPTV), and advertising sales for myTelus.com portal.• Developed digital-content acquisition strategies across multiple genres (Music, Sports) and platforms, in collaboration with Marketing and Content Programming.• Negotiated contract with CTV for Canadian Idol 2006 / 2007, as exclusive mobile content distributor, increasing downloads 15%.• Negotiated unique contracts with 4 major music labels (Universal, Warner, Sony, EMI), for 1st North American mobile music subscription service, increasing Average Revenue per User (ARPU).• Formulated strategic and tactical plans, growing advertising sales 15%, year-over-year.• Developed strong relationships with leading media and entertainment companies in Canada and USA, providing top-branded digital content. -
Manager, Business Development (Multimedia)Telus Dec 2003 - Jan 2006Vancouver, British Columbia, CaDirected team of 6 people, creating rolling 12-month acquisition strategy for identifying and developing new content partner relationships for digital content, applications, and messaging services, with focus on meeting / exceeding data revenue targets.• Renegotiated master agreement with key content and service providers, realizing net savings of $8M per year.• Negotiated long-term strategic partnership with XM Canada, achieving 1st Canadian carrier to launch mobile radio application. -
Senior Project Manager, Professional ServicesWorkbrain Jan 2003 - Nov 2003CaManaged cross-functional project teams through full development / implementation life cycle of enterprise application, within clients’ infrastructure.• Led overall project planning, kick-off, and initial phases of enterprise software deployments for Kohler and General Mills Foods, achieving 2 key Fortune 500 installations. -
Senior Program Manager, Oss PlatformLiberate Technologies Jan 2002 - Nov 2002UsDefined scope of work for projects, developed master project schedule, budgeted costs, identified project risks, and created mitigation plans.• Managed release of next generation Liberate Service Management Platform (SMP) V2.1, successfully deploying at Cogeco Cable, improving provisioning and service management of high-speed internet services. -
Product Manager, Mobile Commerce724 Solutions Jan 2000 - Oct 2001Managed product and business planning for m-Commerce purchasing applications and platform in North American, European, and Asian markets.• Collaborated with Marketing, Business Development, and Field Operations, defining customer and market requirements and developing target customer profiles, product strategy, and key user scenarios.• Collaborated on developing and launching Mobile Commerce Services Platform (MSP). Instrumental in selling MSP solutions to major credit card organization and US bank.• Defined and developed 724 Solutions Secure Payments Server (SPS). Instrumental in selling SPS to Nortel, as OEM m-Commerce solution.
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Senior Development Program ManagerSymantec Jan 1995 - Nov 1999San Jose, California, UsManaged development of award-winning software applications, including WinComm PRO 7.0, Talkworks 1.0, WinFax Starter Edition 1.0, Symantec Mobile Essentials 2.0, and WinFax PRO 10.0. -
Account ManagerIbm Canada Jan 1990 - Dec 1994OEM clients included Northern Telecom (NT), Polaroid, Eaton, Honeywell, and Pitney Bowes.
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ConsultantArthur Anderson Consulting Aug 1988 - Dec 1989Manufacturing clients included Spar Aerospace and Phillips Cables.
Ashley Desatnik Skills
Ashley Desatnik Education Details
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University Of The WitwatersrandIndustrial Engineering -
University Of The WitwatersrandComputer Software Engineering
Frequently Asked Questions about Ashley Desatnik
What company does Ashley Desatnik work for?
Ashley Desatnik works for Accedo.tv
What is Ashley Desatnik's role at the current company?
Ashley Desatnik's current role is OTT Media Strategist | Solving Complex OTT Challenges for Growth and Innovation | Media and Entertainment | Pay TV Operators | Accedo.tv.
What is Ashley Desatnik's email address?
Ashley Desatnik's email address is as****@****are.com
What is Ashley Desatnik's direct phone number?
Ashley Desatnik's direct phone number is +164763*****
What schools did Ashley Desatnik attend?
Ashley Desatnik attended University Of The Witwatersrand, University Of The Witwatersrand.
What skills is Ashley Desatnik known for?
Ashley Desatnik has skills like Product Management, Mobile Devices, Business Development, Strategy, Telecommunications, Leadership, Strategic Planning, Management, Strategic Partnerships, Enterprise Software, Contract Negotiation, Negotiation.
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