Executed digital marketing and strategic communications for diverse industries including entertainment, consumer goods, and lifestyle. Directed DTC and integrated marketing campaigns, resulting in a 30% increase in revenue growth. Integrated strategic brand storytelling into digital media and social influencer engagement campaigns. Developed automated processes and sourced emerging platforms to optimize business strategies for GTM campaigns. Managed creative production process, executive… Show more Executed digital marketing and strategic communications for diverse industries including entertainment, consumer goods, and lifestyle. Directed DTC and integrated marketing campaigns, resulting in a 30% increase in revenue growth. Integrated strategic brand storytelling into digital media and social influencer engagement campaigns. Developed automated processes and sourced emerging platforms to optimize business strategies for GTM campaigns. Managed creative production process, executive communications, and workflows across channels. Conducted post-mortem analysis of implemented programs, translating metrics and data into new campaigns. Optimized web pages and media performance to track brand ROI. Executed DTC testing roadmaps to uncover best performing audience segments, tactics and messaging touch-points. Developed and drove digital awareness, visibility, eCommerce growth and retention strategies with end-to-end omni-channel 360 solutions to deliver successful KPIs. Crafted compelling brand storytelling into strategic communications programs. Show less

Oversaw digital marketing strategy and communications for an ecosystem of CPG brands. Led a multi-faceted marketing team in achieving measurable KPIs, contributing to a $1B valuation. Managed omni-channel marketing across social media platforms, consumer media, DTC, E-commerce, and CRM. Presented ROI and business solutions to key stakeholders on cross-functional projects. Managed social media, contracts, and campaigns for executives, business, and brand portfolio. Created a MMM to optimize… Show more Oversaw digital marketing strategy and communications for an ecosystem of CPG brands. Led a multi-faceted marketing team in achieving measurable KPIs, contributing to a $1B valuation. Managed omni-channel marketing across social media platforms, consumer media, DTC, E-commerce, and CRM. Presented ROI and business solutions to key stakeholders on cross-functional projects. Managed social media, contracts, and campaigns for executives, business, and brand portfolio. Created a MMM to optimize real-time data analytics, enhancing lead generation and demand generation.Spearheaded digital strategy and influencer campaigns across platforms including Twitter, LinkedIn, Meta, and Instagram. Directed content creation and strategic communications to deliver innovative messaging and influencer engagement strategies. Grew social media platforms by 100x through organic marketing and influencer partnerships. Oversaw in-house and external agency workflows. Managed creative production of social media handles across music, lifestyle, and pop culture. Supervised reputation management, social advocacy, and environmental stewardship communications. Created brand storytelling for marketing campaigns, launches, and brand experiences. Executed press releases with key media outlets including Forbes, Newswire and Rolling Stone, alongside copy/editorials for marketing campaigns, launches, and brand experiences. Extended partnerships beyond traditional media to include consumers, creators, influencers, and celebrities. Managed earned, paid and owned media, for continued product innovation. Collaborated with cross-channel teams to execute integrated GTM launches. Analyzed trends, content, consumer media, and distribution strategies. Partnered with finance, compliance, legal, and operations to develop programs, budgets, and marketing collateral. Expanded SEO, digital media, and DTC initiatives. Translated data from Shopify, HubSpot, Google Ads, Klaviyo, MailChimp, and Marketo. Show less

Managed a $600M+ sports and entertainment sponsorship portfolio for the NBA, NFL, and MLB. Reported directly to the Head of NBA Partnerships & Athlete Talent to lead a team to execute global partner activations across 22 teams with a $25M+ annual budget. Launched VerizonUp loyalty program servicing over 130M subscribers globally. Built strong relationships with contractual teams, including the Los Angeles Lakers, Golden State Warriors, San Francisco 49ers, Seattle Seahawks, and San Diego… Show more Managed a $600M+ sports and entertainment sponsorship portfolio for the NBA, NFL, and MLB. Reported directly to the Head of NBA Partnerships & Athlete Talent to lead a team to execute global partner activations across 22 teams with a $25M+ annual budget. Launched VerizonUp loyalty program servicing over 130M subscribers globally. Built strong relationships with contractual teams, including the Los Angeles Lakers, Golden State Warriors, San Francisco 49ers, Seattle Seahawks, and San Diego Padres.Drove long-term marketing planning through program alignment with licensees and provided strategic feedback to creative teams and stakeholders for multi-year marketing plans. Managed both in-house and agency relations, specializing in social media and influencer engagement. Nurtured licensee partnerships across multiple channels including D2C, B2B, B2C, and Retail. Mentored and developed team members to drive individual and collective growth. Optimized contractual partners’ promotional spend to promote and secure $100M in venue technology revenue from professional sports & entertainment venues, elevating joint fan and brand experiences. Managed digital media strategy, media relations, press events, hospitality, and global sponsorships. Partnered with compliance, operations, and sales teams to drive engagement around marketing campaigns. Negotiated budgets and contractual assets for global sponsorships. Collaborated with executives to develop stakeholder management expenditures for multi-channel marketing plans.Managed creative approvals for channel content, ensuring attention to detail with brand objectives. Developed a communications program to enhance brand visibility and reputation management. Managed external agency partners and vendors, including scope of work, activations, proposals, contracts, and invoices. Created globally aligned loyalty strategies, driving engagement, awareness, and growth through member-inspired content and community activations. Show less

Managed brand marketing, operations, and communications for multiple channels. Supervised contracts and budgets for a $20M+ annual sponsorship budget. Amplified brand moments for sponsorship portfolio with entertainment and music partners including, AEG and Live Nation. Developed channel communications and consumer media engagement strategies. Built relationships with key media outlets, stakeholders, sponsors, athletes, and NGOs to bring brand stories to life.Partnered with product… Show more Managed brand marketing, operations, and communications for multiple channels. Supervised contracts and budgets for a $20M+ annual sponsorship budget. Amplified brand moments for sponsorship portfolio with entertainment and music partners including, AEG and Live Nation. Developed channel communications and consumer media engagement strategies. Built relationships with key media outlets, stakeholders, sponsors, athletes, and NGOs to bring brand stories to life.Partnered with product, creative, and regional teams to develop and execute go-to-market campaigns, experiential market trials, CRM, and advertising. Developed social content for key executives leading to 10x growth. Analyzed effectiveness of content and distribution strategies to optimize marketing performance. Ensured efficient budget utilization by identifying high-potential marketing opportunities tied to new categories. Partnered with product marketing, creative, and regional teams to develop positioning and messaging for product and go-to-market campaigns. Oversaw the creation of press releases, pitches, messaging points, and marketing collateral. Executed go-to-market launches that evolved brand narratives and communication strategies. Supported training and growing team members through leadership and the establishment of flexible living and flexible work employee engagement programs. Built key sales tools, briefs, competitive analysis, and demos, driving engagement. Ensured efficient budget utilization by identifying high-potential marketing opportunities tied to new categories. Collaborated with cross-functional teams to implement public relation campaigns. Show less

Executed strategic communications, event management, and agency relationships with executive visibility. Managed territory channel communications for 1,200 employees and 60 store locations in Southern California. Led executive communications, corporate communications, creative content development, and social media platform deliverables. Collaborated with cross-functional partners to align shared brand moments with consumer media strategies.Drove consistent messaging across internal and… Show more Executed strategic communications, event management, and agency relationships with executive visibility. Managed territory channel communications for 1,200 employees and 60 store locations in Southern California. Led executive communications, corporate communications, creative content development, and social media platform deliverables. Collaborated with cross-functional partners to align shared brand moments with consumer media strategies.Drove consistent messaging across internal and external social media and digital platforms. Oversaw workflows, timelines, and annual communications calendar to align new product launches, influencer strategies, experiential campaigns, brand storylines, and strategic partnerships. Project managed Verizon’s national gold store program and presented ROI to key shareholders. Implemented brand innovation pillars supporting digital marketing needs for omni-channel marketing. Spearheaded digital and social experiences to maximize brand identity and key partnerships. Show less

Created and executed social media strategies, content and advertising campaigns for a new campus.Generated digital growth and communication strategies informed by data analytics to prospect consumers.

After earning my Bachelor's of Fine Arts degree from Chapman University, I taught English in Beijing, China at Peking University, ranked #17th Best World University. Each month I would teach to approximately 300 Chinese students, which would travel to Beijing on a rotating basis from rural provinces within China. In addition to being an English Instructor, a group of colleagues and I created a digital program to assist teachers with understanding the dynamic forces that contribute to cultural… Show more After earning my Bachelor's of Fine Arts degree from Chapman University, I taught English in Beijing, China at Peking University, ranked #17th Best World University. Each month I would teach to approximately 300 Chinese students, which would travel to Beijing on a rotating basis from rural provinces within China. In addition to being an English Instructor, a group of colleagues and I created a digital program to assist teachers with understanding the dynamic forces that contribute to cultural and geographic diversity in rural and underserved populations. I joined a team that developed, edited and marketed an audio-visual curriculum to be used in classrooms across provinces in China. As part of the program, I assisted in the writing and editing of Peking University’s annual repot—a tool used for the non-profit recruitments on American college campuses. Show less