Media Director / Strategic Planning & Campaign Execution - Freelance

CA Lottery Campaigns/Initiatives: Draw Games - Superlotto Plus, Mega Millions, Powerball: Scratchers - Triple Jackpot, X The Cash, Holiday: Initiatives - Mission with a MessageDisney Channel Tune-In - Fancy Nancy, Andi Mack, Kim Possible, DescendantsSet the tone and strategic direction of the marketing and brand planning teams, influenced by application of continual learnings & insights to ensure team deliverables are aligned with long & short-term marketing goals.Establish & nuture key relationships and maintain excellent communication across multiple internal investment & activation teams (Broadcast, OOH, Digital, Social, Search, Influencers) and external partner agencies (PR, Creative, Diversity Media).

Client Experience: Mattel, Spinmaster, MGA, Funrise, Sony Home Ent, Warner Records, Capitol Records, Avon Walk for Breast Cancer, Greatcall/Jitterbug, Ooma, Pack-It, bmiSmart,A full service agency providing solution-based marketing, across multiple disciplines: branding, lead generation, direct response media and analysis, promotions, production and creative services.Led a team in the development and management of multi-platform, integrated marketing & media strategies for a variety of companies with an emphasis on entertainment & toys, CPG, and specialty categories.Highlights* Mattel's "Save the Bunny" & "Take a Game Break" Campaigns* Avon Walk for Breast Cancer - Increased participation yielding a 141% increase in fundraising* Structured GreatCall's "Jitterbug" lead generation and telemarketing strategy to launch the first senior targeted mobile phone* Increased PackIt's revenue YOY by 15%. Transitioned from exclusive DR/Web based sales to sell out at Retail* Sony Home Entertainment - Created umbrella term concept of "Martini Movies" to re-ignite interest in classic movies & drive purchase

* Leader of Youth & Specialty Vehicles Teams * Developed, presented & managed Toyota's $100MM+ Network Sports & Spot TV Upfront* Oversaw media planning, buying and execution for Dealer Associations, Certified Used Vehicles, Parts & Service Divisions and Diversity ProgramsHighlightsToyota* Launched first ever hybrid vehicle (Prius) outselling its electronic competitor 3-1* Negotiated and executed 1st ever In-Theater video content for Automotive Category* Implemented new national Spot TV planning modelP&G - PUR Filtration Systems* 5 consecutive quarters of net outside sales growth

Oversaw media strategy & planning for all 20th Century Fox US & Canadian theatrical releases

Oversaw all media planning & buying (all platforms) under the Walt Disney Pictures umbrella (Buena Vista, Touchstone, Disney Studios etc.)