Ashley Dobbins

Ashley Dobbins Email and Phone Number

Senior Vice President, Experience Design @ Spark Foundry
Chicago, IL, US
Ashley Dobbins's Location
Greater Chicago Area, United States, United States
Ashley Dobbins's Contact Details
About Ashley Dobbins

When I was 5, I knew I wanted to be an artist when I grew up, as did half of my kindergarten class. “All children are artists. The problem is how to remain an artist once he grows up,” said Pablo Picasso, explaining the innocence of this elementary school phenomenon.As I began my college career, I decided to leverage my sustained passion for the fine arts, while combining it with my love for business to pursue a career in business’ creative facet – marketing. I am empowered and motivated by creative environments and as a painter, I strive to apply my creativity and artistic passion both on and off my canvas. Painting is an intricate science that enforces analytical perception, critical thinking skills and effective communication of concepts, lending its lessons well to the world of business.For these reasons, I can now, as a marketing professional, assure Señor Picasso that for a child to remain an artist once she grows up, that child must simply pursue a stimulating career that allows her to use both sides of her brain. I will always remain an artist, and now use my skills and passion to arrive at solutions in an innovative, inspiring atmosphere, while (most importantly) still appeasing my 5-year-old self’s career aspirations.Specialties: Media Strategy, Branded Content, Creativity, Intellectual Curiosity, Analytical Perception, Critical Thinking, Layout and Design

Ashley Dobbins's Current Company Details
Spark Foundry

Spark Foundry

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Senior Vice President, Experience Design
Chicago, IL, US
Website:
mediavest.com
Employees:
1
Ashley Dobbins Work Experience Details
  • Spark Foundry
    Senior Vice President, Experience Design
    Spark Foundry
    Chicago, Il, Us
  • Spark Foundry
    Senior Vice President, Experience Design
    Spark Foundry Nov 2023 - Present
    New York, Us
  • Spark Foundry
    Vice President, Content & Strategy
    Spark Foundry Dec 2021 - Dec 2023
    New York, Us
  • Spark Foundry
    Director, Content & Strategy
    Spark Foundry Apr 2021 - Dec 2021
    New York, Us
  • Spark Foundry
    Associate Director, Content
    Spark Foundry Jul 2018 - Apr 2021
    New York, Us
    Lead custom content strategy and execution for a leading toy manufacturer as the primary client contact across three business unitsCollaborate with Strategy, Analytics, Video and Digital Directors to ensure cross-channel synergies and present holistic client solutions for a portfolio of over 14 different brandsEvolve strategy and tactics quarterly based on ever-changing children media consumption habits by implementing insight-driven creative content direction and innovative digital technology solutions Mentor Associates on a volunteer basis to further develop their career skills in addition to managing a team of Content Supervisors Grew direct client business by upselling campaigns beyond scope of work leading to agency commissionLed with subject matter expertise and presented during a global business pitch alongside executive team and global brand presidentNominated to represent Spark Chicago for a two-week international work exchange program in Milan, Italy
  • Spark Foundry
    Content Supervisor
    Spark Foundry Jun 2017 - Jun 2018
    New York, Us
    Produce fully integrated, media-based branded content programs for two separate lines of business for financial institution inclusive of concept development, copywriting, talent evaluation and creative reviewRepresent the brand and client on-set at video shoots to provide real-time feedback on production and ensure adherence to brand safety guidelines and creative positioning Build distribution and digital strategies to extend the narrative of content programs across paid, owned and earned to amplify the campaign’s impact and scale Onboarded two new hire classes and two new clients by presenting the basics of branded content and sharing best in class executionsCoached a recently promoted Supervisor on management techniques and mentored a new Associate on her new Strategy role
  • Spark Foundry
    Media Supervisor
    Spark Foundry Apr 2014 - May 2017
    New York, Us
    Plan strategy for multi-million dollar budgets and execute buys across television, print, and digital media tailored to five consumer targets at varying investment levels for a client in the premium sporting goods categoryIdentify media opportunities that drive brand awareness and affinity for new consumers without alienating a passionate core by monitoring industry trends, KPIs and brand health scoresEncouraged organic business growth for the agency by managing client relationships and coordinating with new business team during the pitch process resulting in the client’s multi-million dollar incremental digital spend and agency commissionRecommended that a client in the premium sporting goods category expand into two additional consumer targets by dimensionalizing and analyzing over 30 potential groups resulting in increased sales of two new product lines Own entirety of client business including planning, buying, managing vendor relations, billing, and delegate tasks to two direct reportsDesigned working online prototype of an app to bring tactical recommendations to life in a new business pitch using Adobe Creative Suites software
  • Spark Foundry
    Research Associate
    Spark Foundry Feb 2012 - Apr 2014
    New York, Us
    Projected future program performance based on historical data and marketplace analysis for a major broadcast network to be utilized as a planning tool to influence client activation teams across three agenciesSupported multiple client teams across threes agencies by evaluating syndicated and proprietary research data (Nielsen, Rentrak, comScore, MRI, etc.) to identify trends and uncover brand specific insights for varying consumer targets and audiencesDesigned and developed two 100+ page reference guides including key data for all linear and digital partners utilized by client teams for the entirety of the broadcast year at multiple agenciesPresented actionable case studies to a potential new client along with agency executive team in a new business pitchImproved weekly and monthly reports to better communicate complex data in attractive, accessible, client-facing documents
  • Seed Strategy
    Associate
    Seed Strategy May 2011 - Aug 2011
    Cincinnati, Oh, Us
    Analyzed in-market consumer and retail insights across 6 countries to establish consumers needs and tensions, and to identify new product opportunities for a unified global product lineAudited retail experience norms and presented actionable key learnings based on consumer involvement theory and recent consumer touch-point innovationsIdentified new business opportunities and worked with a team to brainstorm a strategic new client acquisition plan
  • Re/Max Realty Professionals
    Administrative Assistant
    Re/Max Realty Professionals Apr 2009 - Apr 2011
    Facilitated communication between clients and professionals to manage the delivery of contracts and to schedule appointmentsStreamlined manual recording processes by developing intuitive user interfaces with attractive, automated features in ExcelManaged and inputted listing information on the Major Listing Service for an office of 33 agents
  • Re/Max Realty Professionals
    Marketing Intern
    Re/Max Realty Professionals May 2010 - Aug 2010
    Converted casual contacts into a self-sustaining referral network by developing and distributing client-focused marketing materials Examined alternate marketing avenues to maximize reach and attract buyers and sellers within a specified target market
  • Chelsea And Westminster Health Charity
    Marketing Intern
    Chelsea And Westminster Health Charity Jan 2010 - Apr 2010
    Analyzed the power of branding in the Charity sector to better focus communications and utilize the brand as an assetMarketed the Charity through letter writing and cold calling to attract donors from high profile hedge fund companies, community organizations, and primary schools, resulting in client meetings and potential donationsDeveloped communication materials such as letters, information packs, and website copies for an international target market

Ashley Dobbins Skills

Marketing Microsoft Office Strategy Management Market Research Social Media Product Development Advertising Research Retail Microsoft Excel Time Management Social Media Marketing Customer Insight Marketing Research Marketing Strategy Oil Painting New Business Development Data Analysis Powerpoint Public Speaking Business Development Adobe Creative Sui

Ashley Dobbins Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Fine Arts

Frequently Asked Questions about Ashley Dobbins

What company does Ashley Dobbins work for?

Ashley Dobbins works for Spark Foundry

What is Ashley Dobbins's role at the current company?

Ashley Dobbins's current role is Senior Vice President, Experience Design.

What is Ashley Dobbins's email address?

Ashley Dobbins's email address is as****@****ail.com

What is Ashley Dobbins's direct phone number?

Ashley Dobbins's direct phone number is +121221*****

What schools did Ashley Dobbins attend?

Ashley Dobbins attended Northwestern University - Kellogg School Of Management, Indiana University - Kelley School Of Business.

What are some of Ashley Dobbins's interests?

Ashley Dobbins has interest in Visual Thinking, Children, Oil Painting, Half Marathons, Foreign Cuisine, Travel.

What skills is Ashley Dobbins known for?

Ashley Dobbins has skills like Marketing, Microsoft Office, Strategy, Management, Market Research, Social Media, Product Development, Advertising, Research, Retail, Microsoft Excel, Time Management.

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