Ashley Drayton Email & Phone Number

Atlanta, Ga, Us

Neuilly Sur Seine, Ile De France, Fr

- Contribute written content on tight deadlines that informs the audience about sneaker and style releases, highlight feature and social news in the community, empower and inspire women to live out their dreams and be their authentic selves within the space, and elevate the sneaker style of women of color through their stories and personal experiences- Deliver long and short-form editorial pieces monthly that include opinion editorials, style and footwear daily articles, and niche posts- Write and produce copy for scripts, voiceovers, and social for CNK’s Instagram reel series “Homegrown” – a monthly highlight reel of creative entrepreneurs in cities that are not always mentioned- Work closely with cross-functional teams on ongoing projects with graphic design and social media teams for editorial launches, social copy and events

Contribute written content on tight deadlines that inform the audience about sneaker/streetwear style releases, highlights feature and social news in the community, empowers and inspires women to live out their dreams and be their authentic selves within the space, and elevates the sneaker style of women of color through their stories and personal experiences.

New York, Us

• Assist Store Leader with the achievement of financial success through the improvement of measurable results that positively impact the store'sperformance• Responsible for assuming the Store Leader role in the manager’s absence and leading a team of 2 Supervisors and 12-16 sales associates• Educate team on sales plans, personal goals, measurable stats, and creativity to ensure business in maximized• Conduct ongoing reviews and assessments monthly for supervisors and quarterly for sales associates, and provide positive and effectivefeedback on strengths and areas to work on• Communicate the brand aesthetic, voice, philosophy, and lifestyle to the sales team and retail customer• Ensure visual merchandising directives are implemented and store presentation standards are achieved and maintained as the Visual Manager• Plan and prepare for any visual updates and floorsets weekly and monthly with Store Leader and corporate visual leaders• Conduct daily visual maintenance on sales floor to ensure retail and store standards are in excellent condition• Assist with clientele and eCommerce development by coaching team on client outreach, and building and maintaining relationships with newclients• Exceeded the store’s Annual Operating Performance goal for the Fiscal Year of 2022 and 2023 by continuously driving for results on a daily,weekly, and monthly basis

New York, Us

Atlanta, Georgia , Us

- Oversaw the creation of all editorial content, delivered strategic direction to 5-8 editorial team members, and maintained all branding, tone, and style guide of NC Magazine- Improved the editorial strategy focused on building community for Millennial Creative Entrepreneurs and built strategic plans for bringing in new readers to the magazine- Created, edited, proofread, and fact-checked long and short-form articles weekly that include interviews and feature pieces on entrepreneurial topics and advice, culture, music and lifestyle, beauty, health and wellness, as well as featuring notable entrepreneurs in the Atlanta area to elevate their stories- Increased article viewership data to 3,000+ unique visitors, 1,700+ social media followers, and 1,800 email newsletter subscribers - Onboarded and developed new freelance writers locally and remotely by holding monthly team meetings, community building learning activities, presentations, training sessions, and best practices for editorial team members- Worked in collaboration with CEO and Creative Director for major workflow changes, plans for publication, marketing, advertising materials, and technical issues so that on-platform curation and off-platform messaging are in sync

Atlanta, Georgia , Us

Plan and schedule out all articles on a monthly basisAssign assignments to writers using the Asana programMotivate staff writers to diversify their writing portfolioEdit all content for the online and printed version of the magazineCreate and update content schedule for social media posts

Atlanta, Georgia , Us

Thoroughly edit submitted posts daily and weeklyFollow up with writers via email concerning issues of articles and to ensure writers have submitted assigned work by the due dateBrainstorm with Editor-in-chief for new contentAssist with scheduling daily articles throughout the weekKeep the editorial calendar up to date for content

Atlanta, Georgia , Us

pitch ideas for monthly content for the digital and printed magazine under my own bylinewrite 500-1000 words articles, 1-3 per week under the fashion, culture, lifestyle beatsshare posts on Instagram and Twitter

- Created all copy deliverables for clients for their web, print, social media, marketing and email needs - Told their stories in creative ways that draws the audience in to keep them intrigued, educated, and excited to stay up to date - Assisted with creating copy for launching new projects, promoting events, marketing, evergreen social media content, and email newsletters

Davie, Florida, Us

Greensboro, Nc, Us

Boston, Ma, Us

- Published digital content in short and long-form articles under the pop culture and entertainment column, and the After-College column that catered to Her Campus Media’s 38MM+ monthly unique visitors and 39,000+community members that ranged from ages 16-26 years old

Boston, Ma, Us

- Managed and Oversaw 5-8 chapters weekly to ensure each was operating in accordance with Her Campus policies- Tracked chapters’ weekly achievements for the Incentive Program- Provided timely support, training materials, and feedback to answer chapter questions- Assisted chapters with promotional activity, events, and campaigns if needed- Conducted monthly 10-to 15-minute video chats or calls with each chapter- Kept communication consistent with the national office for monthly check-ins and alert them of pressing issues

Boston, Ma, Us

- Co-founded and chartered the GSU chapter and mentored a team of 30+ members on campus who have a strong appreciation for journalism and magazine, and served as the Editor-in-Chief of hercampus.com/gsu- Orchestrated events and business partnerships in the Atlanta area- Worked closely with the editorial team to produce original editorial content, social media campaigns, feature interview articles, videos, and branded content to tell stories in an innovative, engaging way and to ensure each was operating in accordance with Her Campus brand compliance- Awarded second-highest chapter ranking of all 300+ HC chapters in May 2015, and moved into the first ranking in December 2015

East Greenwich, Ri, Us

Chicago, Illinois , Us

• Published 500-700 word articles to reach the company’s targeted audience

Atlanta, Ga, Us

• Conference call coordinator/assistant (2 per week)• Provide tasks to public relations and marketing team members• Assisted Director with public relations assignments, fashionweek tasks, follow ups, and customer and client outreach• Conduct research for assignments and events• Created content for mentoring program website