Ashley Olsen work email
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I am a strategic marketer with a proven track record of translating business opportunities into successful marketing campaigns, programs, and products. I am a leader with a data-driven approach, a collaborative spirit, strong communication and interpersonal skills across organizational levels, a thoughtful people management style, strong business and financial acumen, and the ability to develop strategy as well as execute.My experience spans both domestic and global, across a variety of verticals including Retail, Consumer Packaged Goods, Agency, Technology, Media and Entertainment, Tourism and Travel, and Healthcare.Marketing campaigns I have led span across channels including TV, digital, social, content, influencer, sponsorship, out of home, owned, in-store, earn media, etc. Specialties include: Marketing strategy and planning, product management, brand management, campaign management, project management, cross-functional team management, analytics, financial planning, budget management, people management & leadership.My personal passions include spending time with my family, traveling (I have visited 20+ countries), cooking, working out (especially doing yoga), and skiing.
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Group Manager, Brand MarketingStarbucks Nov 2023 - PresentSeattle, Wa, Us -
Group Manager, Loyalty MarketingStarbucks Dec 2022 - Nov 2023Seattle, Wa, Us -
Sr. Manager, Loyalty MarketingStarbucks Dec 2020 - Dec 2022Seattle, Wa, UsIn this role, I lead acquisition marketing for Starbucks' best-in-class mobile app and premier loyalty program. I have contributed to the program's tremendous growth of 27M+ Active members (~10% YoY), by managing $XX multimillion dollar integrated marketing campaigns, evolving brand positioning, influencing marketing innovation, defining clear processes, and building/executing thoughtful test plans. I lead and collaborate with large cross-functional teams (both internal and external) to bring campaigns/programs to life. And, among my direct reports, I am known as a supportive, collaborative leader with a commitment to creating a clear path to development. -
Manager, Loyalty MarketingStarbucks Oct 2019 - Dec 2020Seattle, Wa, UsI managed always-on loyalty acquisition marketing program inclusive of $XXM multimillion dollar campaigns to drive substantial program growth (~20% YoY). My proudest moment in role was leading a $XXM COVID-response integrated marketing campaign (media, PR, in-store, etc.) with just 4 weeks to pivot/plan/execute, exceeding all forecasts and resulting in record breaking app downloads. -
Product Manager, Personalized MarketingStarbucks Dec 2017 - Oct 2019Seattle, Wa, UsIn this role, I drove $XXXM multimillion dollars in net incremental revenue by planning, managing, and optimizing personalized marketing and offers program. Additionally, I drove the strategy and execution of a beloved customer offer overhaul, transforming this business critical program from OI negative to positive. This role required strong business and financial acumen, test planning, deep campaign analysis, actioning on employee/customer insights, business case development and leadership across organizational teams. -
Product Manager, Channel Development (Cpg)Starbucks Jul 2017 - Dec 2017Seattle, Wa, UsI managed marketing, product and brand management functions for the Seattle’s Best Coffee brand. This included launching integrated marketing campaigns, identifying SKU and assortment optimizations to inform product roadmap, leading commercialization of new products, managing marketing budgets/contracts, and reporting weekly on product performance. -
Sr. Marketing ManagerMirum Agency Feb 2016 - Apr 2017São Paulo, Sp, BrIn this role, I built the U.S. agency marketing practice from ground-up in collaboration with VP, Marketing. This entailed developing the FY ‘16 U.S. integrated marketing strategy, establishing a strategic event sponsorship program, defining an awards strategy and process, creating sales enablement tools, and developing a holistic CRM strategy for internal and external brand communications. Additionally, I was responsible for fostering relationships with key influencers including press, analysts, and event managers, and for managing junior team members by developing growth plans, conducting performance reviews, and providing mentorship. -
Sr. Account ManagerMirum Agency Nov 2013 - Jan 2016São Paulo, Sp, BrI was promoted in several client service roles within WPP (at Mirum, formerly known as Digitaria, and now known as Wunderman Thompson), to my final role as a Sr. Account Manager. Throughout my time in agency client service, I was responsible for retaining and growing digital advertising accounts. In this role, I grew the agency's largest account by deeply understanding my client's business, maintaining healthy & honest relationships with key stakeholders, providing oversight of all projects to ensure quality deliverables that addressed briefs, leading RFP/pitch processes, and having tight management of account financials. I also provided coaching and mentorship to direct reports, ensuring they had the right tools for learning and career growth.I was also the first and only U.S. employee to be nominated for an international exchange program, where I managed digital projects for Bayer at JWT London. -
Account Manager I & IiDigitaria, A Jwt Company Nov 2011 - Nov 2013
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Account AssociateDigitaria, A Jwt Company Jul 2010 - Nov 2011•
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Marketing Communications InternJack In The Box Aug 2009 - Aug 2010San Diego, California, Us● Developed merchandising guidelines for new product and marketing initiatives ● Increased efficiencies by facilitating the implementation of a web Content Management System● Managed product information on the website and coordinated marketing updates for the web with the digital agency● Updated media trafficking documentation, aligning product, messaging, and market● Assisted in managing a $6 million merchandising budget, managing invoices and POs for various vendors● Conducted competitive analysis and developed social reports for upper management and the Board of Directors
Ashley Olsen Skills
Ashley Olsen Education Details
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San Diego State UniversityMarketing -
University Of OxfordInternational Politics Summer Program
Frequently Asked Questions about Ashley Olsen
What company does Ashley Olsen work for?
Ashley Olsen works for Starbucks
What is Ashley Olsen's role at the current company?
Ashley Olsen's current role is Marketing leader at Starbucks.
What is Ashley Olsen's email address?
Ashley Olsen's email address is as****@****ail.com
What is Ashley Olsen's direct phone number?
Ashley Olsen's direct phone number is +185873*****
What schools did Ashley Olsen attend?
Ashley Olsen attended San Diego State University, University Of Oxford.
What are some of Ashley Olsen's interests?
Ashley Olsen has interest in Event Planning, Volunteering, Crafting, Traveling, Sewing, Decorating, Cooking And Baking, Current, June 03.
What skills is Ashley Olsen known for?
Ashley Olsen has skills like Campaigns, Social Media Marketing, Account Management, Digital Marketing, Client Service Oriented, Technically Oriented, Digital Strategy, Rebranding, Content Strategy, Business Analysis, Digital Media, Marketing Strategy.
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