Ashley Olsen

Ashley Olsen Email and Phone Number

Marketing leader at Starbucks @ Starbucks
Ashley Olsen's Location
San Diego Metropolitan Area, United States, United States
Ashley Olsen's Contact Details
About Ashley Olsen

I am a strategic marketer with a proven track record of translating business opportunities into successful marketing campaigns, programs, and products. I am a leader with a data-driven approach, a collaborative spirit, strong communication and interpersonal skills across organizational levels, a thoughtful people management style, strong business and financial acumen, and the ability to develop strategy as well as execute.My experience spans both domestic and global, across a variety of verticals including Retail, Consumer Packaged Goods, Agency, Technology, Media and Entertainment, Tourism and Travel, and Healthcare.Marketing campaigns I have led span across channels including TV, digital, social, content, influencer, sponsorship, out of home, owned, in-store, earn media, etc. Specialties include: Marketing strategy and planning, product management, brand management, campaign management, project management, cross-functional team management, analytics, financial planning, budget management, people management & leadership.My personal passions include spending time with my family, traveling (I have visited 20+ countries), cooking, working out (especially doing yoga), and skiing.

Ashley Olsen's Current Company Details
Starbucks

Starbucks

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Marketing leader at Starbucks
Ashley Olsen Work Experience Details
  • Starbucks
    Group Manager, Brand Marketing
    Starbucks Nov 2023 - Present
    Seattle, Wa, Us
  • Starbucks
    Group Manager, Loyalty Marketing
    Starbucks Dec 2022 - Nov 2023
    Seattle, Wa, Us
  • Starbucks
    Sr. Manager, Loyalty Marketing
    Starbucks Dec 2020 - Dec 2022
    Seattle, Wa, Us
    In this role, I lead acquisition marketing for Starbucks' best-in-class mobile app and premier loyalty program. I have contributed to the program's tremendous growth of 27M+ Active members (~10% YoY), by managing $XX multimillion dollar integrated marketing campaigns, evolving brand positioning, influencing marketing innovation, defining clear processes, and building/executing thoughtful test plans. I lead and collaborate with large cross-functional teams (both internal and external) to bring campaigns/programs to life. And, among my direct reports, I am known as a supportive, collaborative leader with a commitment to creating a clear path to development.
  • Starbucks
    Manager, Loyalty Marketing
    Starbucks Oct 2019 - Dec 2020
    Seattle, Wa, Us
    I managed always-on loyalty acquisition marketing program inclusive of $XXM multimillion dollar campaigns to drive substantial program growth (~20% YoY). My proudest moment in role was leading a $XXM COVID-response integrated marketing campaign (media, PR, in-store, etc.) with just 4 weeks to pivot/plan/execute, exceeding all forecasts and resulting in record breaking app downloads.
  • Starbucks
    Product Manager, Personalized Marketing
    Starbucks Dec 2017 - Oct 2019
    Seattle, Wa, Us
    In this role, I drove $XXXM multimillion dollars in net incremental revenue by planning, managing, and optimizing personalized marketing and offers program. Additionally, I drove the strategy and execution of a beloved customer offer overhaul, transforming this business critical program from OI negative to positive. This role required strong business and financial acumen, test planning, deep campaign analysis, actioning on employee/customer insights, business case development and leadership across organizational teams.
  • Starbucks
    Product Manager, Channel Development (Cpg)
    Starbucks Jul 2017 - Dec 2017
    Seattle, Wa, Us
    I managed marketing, product and brand management functions for the Seattle’s Best Coffee brand. This included launching integrated marketing campaigns, identifying SKU and assortment optimizations to inform product roadmap, leading commercialization of new products, managing marketing budgets/contracts, and reporting weekly on product performance.
  • Mirum Agency
    Sr. Marketing Manager
    Mirum Agency Feb 2016 - Apr 2017
    São Paulo, Sp, Br
    In this role, I built the U.S. agency marketing practice from ground-up in collaboration with VP, Marketing. This entailed developing the FY ‘16 U.S. integrated marketing strategy, establishing a strategic event sponsorship program, defining an awards strategy and process, creating sales enablement tools, and developing a holistic CRM strategy for internal and external brand communications. Additionally, I was responsible for fostering relationships with key influencers including press, analysts, and event managers, and for managing junior team members by developing growth plans, conducting performance reviews, and providing mentorship.
  • Mirum Agency
    Sr. Account Manager
    Mirum Agency Nov 2013 - Jan 2016
    São Paulo, Sp, Br
    I was promoted in several client service roles within WPP (at Mirum, formerly known as Digitaria, and now known as Wunderman Thompson), to my final role as a Sr. Account Manager. Throughout my time in agency client service, I was responsible for retaining and growing digital advertising accounts. In this role, I grew the agency's largest account by deeply understanding my client's business, maintaining healthy & honest relationships with key stakeholders, providing oversight of all projects to ensure quality deliverables that addressed briefs, leading RFP/pitch processes, and having tight management of account financials. I also provided coaching and mentorship to direct reports, ensuring they had the right tools for learning and career growth.I was also the first and only U.S. employee to be nominated for an international exchange program, where I managed digital projects for Bayer at JWT London.
  • Digitaria, A Jwt Company
    Account Manager I & Ii
    Digitaria, A Jwt Company Nov 2011 - Nov 2013
  • Digitaria, A Jwt Company
    Account Associate
    Digitaria, A Jwt Company Jul 2010 - Nov 2011
  • Jack In The Box
    Marketing Communications Intern
    Jack In The Box Aug 2009 - Aug 2010
    San Diego, California, Us
    ● Developed merchandising guidelines for new product and marketing initiatives ● Increased efficiencies by facilitating the implementation of a web Content Management System● Managed product information on the website and coordinated marketing updates for the web with the digital agency● Updated media trafficking documentation, aligning product, messaging, and market● Assisted in managing a $6 million merchandising budget, managing invoices and POs for various vendors● Conducted competitive analysis and developed social reports for upper management and the Board of Directors

Ashley Olsen Skills

Campaigns Social Media Marketing Account Management Digital Marketing Client Service Oriented Technically Oriented Digital Strategy Rebranding Content Strategy Business Analysis Digital Media Marketing Strategy Business Strategy Marketing Communications Crm Advertising Client Services Competitive Analysis Integrated Marketing Interactive Marketing Market Research Marketing Online Advertising

Ashley Olsen Education Details

  • San Diego State University
    San Diego State University
    Marketing
  • University Of Oxford
    University Of Oxford
    International Politics Summer Program

Frequently Asked Questions about Ashley Olsen

What company does Ashley Olsen work for?

Ashley Olsen works for Starbucks

What is Ashley Olsen's role at the current company?

Ashley Olsen's current role is Marketing leader at Starbucks.

What is Ashley Olsen's email address?

Ashley Olsen's email address is as****@****ail.com

What is Ashley Olsen's direct phone number?

Ashley Olsen's direct phone number is +185873*****

What schools did Ashley Olsen attend?

Ashley Olsen attended San Diego State University, University Of Oxford.

What are some of Ashley Olsen's interests?

Ashley Olsen has interest in Event Planning, Volunteering, Crafting, Traveling, Sewing, Decorating, Cooking And Baking, Current, June 03.

What skills is Ashley Olsen known for?

Ashley Olsen has skills like Campaigns, Social Media Marketing, Account Management, Digital Marketing, Client Service Oriented, Technically Oriented, Digital Strategy, Rebranding, Content Strategy, Business Analysis, Digital Media, Marketing Strategy.

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