Ashley Olsen Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

In this role, I lead acquisition marketing for Starbucks' best-in-class mobile app and premier loyalty program. I have contributed to the program's tremendous growth of 27M+ Active members (~10% YoY), by managing $XX multimillion dollar integrated marketing campaigns, evolving brand positioning, influencing marketing innovation, defining clear processes, and building/executing thoughtful test plans. I lead and collaborate with large cross-functional teams (both internal and external) to bring campaigns/programs to life. And, among my direct reports, I am known as a supportive, collaborative leader with a commitment to creating a clear path to development.

Seattle, Wa, Us

I managed always-on loyalty acquisition marketing program inclusive of $XXM multimillion dollar campaigns to drive substantial program growth (~20% YoY). My proudest moment in role was leading a $XXM COVID-response integrated marketing campaign (media, PR, in-store, etc.) with just 4 weeks to pivot/plan/execute, exceeding all forecasts and resulting in record breaking app downloads.

Seattle, Wa, Us

In this role, I drove $XXXM multimillion dollars in net incremental revenue by planning, managing, and optimizing personalized marketing and offers program. Additionally, I drove the strategy and execution of a beloved customer offer overhaul, transforming this business critical program from OI negative to positive. This role required strong business and financial acumen, test planning, deep campaign analysis, actioning on employee/customer insights, business case development and leadership across organizational teams.

Seattle, Wa, Us

I managed marketing, product and brand management functions for the Seattle’s Best Coffee brand. This included launching integrated marketing campaigns, identifying SKU and assortment optimizations to inform product roadmap, leading commercialization of new products, managing marketing budgets/contracts, and reporting weekly on product performance.

São Paulo, Sp, Br

In this role, I built the U.S. agency marketing practice from ground-up in collaboration with VP, Marketing. This entailed developing the FY ‘16 U.S. integrated marketing strategy, establishing a strategic event sponsorship program, defining an awards strategy and process, creating sales enablement tools, and developing a holistic CRM strategy for internal and external brand communications. Additionally, I was responsible for fostering relationships with key influencers including press, analysts, and event managers, and for managing junior team members by developing growth plans, conducting performance reviews, and providing mentorship.

São Paulo, Sp, Br

I was promoted in several client service roles within WPP (at Mirum, formerly known as Digitaria, and now known as Wunderman Thompson), to my final role as a Sr. Account Manager. Throughout my time in agency client service, I was responsible for retaining and growing digital advertising accounts. In this role, I grew the agency's largest account by deeply understanding my client's business, maintaining healthy & honest relationships with key stakeholders, providing oversight of all projects to ensure quality deliverables that addressed briefs, leading RFP/pitch processes, and having tight management of account financials. I also provided coaching and mentorship to direct reports, ensuring they had the right tools for learning and career growth.I was also the first and only U.S. employee to be nominated for an international exchange program, where I managed digital projects for Bayer at JWT London.

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San Diego, California, Us

● Developed merchandising guidelines for new product and marketing initiatives ● Increased efficiencies by facilitating the implementation of a web Content Management System● Managed product information on the website and coordinated marketing updates for the web with the digital agency● Updated media trafficking documentation, aligning product, messaging, and market● Assisted in managing a $6 million merchandising budget, managing invoices and POs for various vendors● Conducted competitive analysis and developed social reports for upper management and the Board of Directors

Bachelor Of Arts (B.A.), Public Relations, Marketing

International Politics Summer Program