Ashley Diane Worsham Email & Phone Number

United States

Sarasota, Florida, United States

DESIGNCreate product and label design for new product launches; maintain and update existing products to remain complaint with regulatory standards; create marketing materials such as print and digital ads, sales flyers, product listings, and line review decks; day-to-day management of brand websites; direct outside agency for backend and major UI/UX website changes CREATIVE DIRECTORHire outside designers for specific projects; oversee their design process and provide feedback; operate as go-between with leadership and designers; develop national brand and marketing campaigns, then execute from start-to-finish across all mediums and communication channelsSOCIAL MEDIACreated organic and paid social media content; work with third-party agencies to manage paid media; source, review, and hire influencers/content creatorsCOPYWRITINGWeb pages, emails, social media, and blog posts with an SEO priority; manage contract copywriter; provide content editing and copy editing as needed; create and maintain brand voice on all channels

Saint Petersburg, Florida

UI/UXDesign: Created the interface design for multiple websites and FileMaker databases; created custom content for clients such as icons and banners; consulted with developers on UI/UX best practices; reviewed frontend database designs and provided feedbackWeb: Redesigned company website, adding additional features and content; tracked site performance and goals; developed free and gated content to improve SEO, generate leads, and increase site trafficTeaching: Developed a design class for FileMaker developers, assisted all developers to enhance their design skillsMARKETINGSocial Media: Developed social media strategy and brand voice; planned and executed brand content; managed paid advertisingVideo content: Hired and managed video editor; wrote scripts and storyboards, oversaw creation, provided feedback Copywriting: Web pages, emails, social media, and blog posts with an SEO priorityEvent planning: Created and presented content, secured locations, arranged for craft services, advertising events, and post-event follow-upMANAGEMENT & HUMAN RESOURCESHiring: Wrote and published job listings, reviewed applicants, scheduled and led interviewsOnboarding: Assisted onboarding with coordination of start dates, new hire set-up (phone, business cards, email, etc.), fielded questions to assist with company culture acclimation, especially for international hiresConsultant: Acted as primary company consultant with Claris personnel; attended Claris events for FileMaker developers and business, presenting feedback from the organization to Claris decision-makers

Tampa/St. Petersburg, Florida Area

Built on my tenure as an intern to work with the entire organization for in-house and regional marketing campaigns on projects such as logo designs, digital ads, promotional items, social media content, and print collateralWorked with all organizational departments, but frequently worked with the human resources and community engagement departments for their projectUsed experience from the Washington Nationals to work on the 2019 Postseason and 2020 season campaigns

Washington D.C. Metro Area

Served as the primary designer responsible for the creation of extensive collateral for the sales department (print and digital ads, email campaigns, web assets, direct mail, etc.)Developed design campaigns for events such as Postseason and the 2019 All-Star GameAided the rest of the organization in the creation and implementation of promotional items, editorial layouts, social media posts, sponsorship pitch collateral, infographics, and signageEnsured projects stayed on time and on budget through collaborative communication and preemptive planning

St Petersburg, Florida, United States

Responsible to capture video and photo content that is creative, memorable, and exciting atTropicana Field to be used on MLB.com, Club.com, Club social media platforms and Cut4.com.

Tampa/St. Petersburg, Florida

Created in-house and external marketing campaigns (print, web, TV) on behalf of the organization as a whole and individual departmentsAssisted to plan long-term and short-term social media strategiesPhotographed promotional items

Dayton, Ohio Area

2014 Season (January–October)Designed logos and advertisements to be used in print, digital and broadcast settings; designedand produced content for innings-breaks; shot several videos with an extensive range of intendedpurposes; assisted in the transition to a high definition control room; filled a range of video crewpositions for games; coordinated communication between game-day and front office staff.2015 Season (April–November)In addition to the previous season’s responsibilities, filled the role of technology specialist, whichincluded leading communication between the creative team, other front office departments, andgame day tech crew; updated old pieces and designed new logos and advertisements for a varietyof mediums; and developed long-term plans for production design strategies moving forward.